Jay Filiatrault

GTM Ops agency

We’re the RevOps team you bring in before you hire your first RevOps hire.

Startups ($1–10M ARR) need clean data, pipeline visibility, and scalable outbound, but not the cost of a full RevOps department. That’s where we come in.

What we do:
🧑‍💻RevOps as a Service; your embedded HubSpot + RevOps team
🧙GTM Engineering; Clay-powered enrichment, automations, and outbound orchestration
🧑‍💼Consulting & Intensives; strategy sessions and short-term builds
📊Analytics Package; board-ready dashboards in 30 days

How we work:
1️⃣ Build your revenue architecture on HubSpot (foundation) and Clay (enrichment engine).
2️⃣ Design your roadmap, implement systems, and run quarterly initiatives.
3️⃣ You get the expertise of a full RevOps team at a fraction of the cost.

Principal Consultant / Founder

Vasco

Vasco is a platform designed to help startups and scale-ups achieve sustainable growth and navigate the complexities of revenue architecture. Its mission is to improve the odds of success for these companies by providing tools to understand, implement, and maintain high-velocity growth strategies throughout various stages of their development. 

Overall, Vasco aims to empower businesses with the insights and strategies needed for scalable, predictable growth.

Strategic Partner

The GTM Circle

Invite-only network of today's top Seed through Series D B2B GTM leaders.

Member

RevGenius

RevOps Co-op

Chameleon

We make it easy for non-technical resources to implement interactive in-product guides, announcements, and micro-surveys, improving adoption and time-to-value for your users.

Head of Growth

LANDR Audio Inc.

Leading a multi-disciplinary team responsible for user onboarding, monetization, engagement and retention. 

- Migrated to new marketing automation platform enabling deeper action-based engagement, segmentation and personalization.

- Played a key role in company re-org to agile product squads and definition of new processes. 

- Implemented a growth experiment methodology enabling constant funnel optimization and high velocity multi-variate testing.

- Managed user and business insights team on the interim. Started a data democratization program enabling product managers and other stakeholders to self-serve product, user and business insights resulting in a 40% increase in adoption in our reporting platform.

Director, Customer Success (scaled)

Customer Success Montreal

Montreal's Customer Success community hosting networking events and presentations from industry leaders.

Co-Founder

XpertSea

- Honed sales process and completed Salesforce implementation in preparation for Series A
- Built repeatable and scalable customer success and support processes, hired and trained an international team of CSRs
- Helped drive a 200% QoQ increase in usage

Director, Customer Success and Sales Operations

Keatext

Responsible for demand/lead generation, marketing automation, sales and customer success process.

- Built significant pipeline on alpha version of the product & helped shape final version through early adopter feedback
- Migrated from Hubspot to Salesforce and Pardot and implemented lead scoring and nurturing program

Director, Business Development and Marketing Operations

Head of Growth @ Chameleon, the deepest product adoption platform 🦎

My team and I build efficient, scalable go-to-market systems for B2B startups before they’re ready for an internal RevOps team.

As the founder of GTM Ops Agency, I bring over a decade of experience in sales and marketing operations, specializing in HubSpot solutions and optimizing sales-led and sales-assisted motions.

🚀 RevOps isn’t just about systems; it’s about unlocking revenue growth with the right strategy, processes, and automation.

🤖 AI is redefining go-to-market, but data readiness is the key to making it work. We help startups build the foundation needed to harness AI-driven sales and marketing.

Amazon Alexa is one of the biggest wasted opportunities in consumer tech.

Every unsolicited notification I get is either an irrelevant ad or a pointless interruption.

A product I glanced at six months ago is suddenly 5% off? I don’t care.

A package is out for delivery? I already have three other systems telling me that.

Trying to upsell me brown noise every week when I already use brown noise every night? Absurd.

It’s me-me-me, buy-buy-buy.

No value. No relevance. No respect for attention.

What’s wild is that Alexa could be the opposite. It knows my routines. It knows my preferences. I interact with it daily. It could recommend books I’d actually like. Gift ideas for my family. Useful products I’d genuinely consider. Anything that signals “we understand you” instead of “let us interrupt you with garbage.”

Instead, it feels like harassment wrapped in a speaker.

And the fact that I can’t fully turn these notifications off even though I paid for the device, is the most baffling part.

Alexa could be a value engine. Right now, it’s a poorly orchestrated ad engine. 

Has anyone found a better voice-control setup for smart homes they’re impressed with?

GTM Strategy & Systems for Series A/B | HubSpot + Clay Architect

If marketing can’t show a clear line to revenue, budgets and jobs will feel it in 2026.

Attribution is one of the highest-leverage skills in marketing right now, and most teams are wildly underpowered. There’s a massive gap between the revenue impact marketers create and what they can actually prove.

Ryan Gunn is tackling that head-on.

He just launched a course focused on the strategy and technical execution required to build a real attribution engine; one that leadership actually trusts.
Inside the course, you’ll learn how to:

 • Pick the attribution model(s) that match your business
 • Get leadership bought in
 • Build and execute a full implementation plan
 • Build advanced, custom attribution inside HubSpot
 • Use attribution data to clearly communicate marketing’s revenue impact

The Attribution Mastery Certification Course from Attribution Academy goes live TODAY.

Ryan also gave me a discount link with 25% off.

Sign up and get certified:
https://lnkd.in/ehv_Y-Ji

P.S. If you’re not reading Ryan’s newsletter, #Hubsessed, it’s one of the best resources out there for HubSpot users.

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