Unthinkable Media

I help my clients turn their expertise into a clear, repeatable message and speeches & stories to inspire action. Driving real revenue and having a greater impact are NOT mutually exclusive. Instead of peddling in the grimy tactics and sensationalism found online today, I help you dig down to the root of your thinking, articulate your perspective as a Big Idea others remember, then embody your message through your public speaking and thought leadership.

Go from constantly chasing business to being highly sought.

Messaging & Speaking Consultant | Author & Speaker

How Stories Happen

Business leaders and world-class creatives dissect signature stories. A refreshing and inspiring look at the storytelling mastery of guests like Seth Godin (marketing legend with 22 bestselling business books), Ann Handley (WSJ bestselling author of Everybody Writes), Chase Jarvis (one of the most influential advocates for creativity in work and life), Laura Gassner Otting (2x WSJ bestseller; Good Morning America correspondent on work and career), Andrew Davis (globally touring keynote speaker), Rand Fishkin (CEO of SparkToro), and bestselling author Simone Stolzoff, who worked out a draft of his entire TED Talk!

You’ll walk away ready to compete on the impact of your ideas, not the volume of your marketing.

Creator & Show Host

NextView Ventures

NextView is a top-tier VC firm investing in early-stage tech startups.

Vice President of Content & Community

Boston Content

New England's largest community of content creators and marketers.

Community Co-Founder

HubSpot

Head of Content

Dailybreak Media

Director of Content

Google, Inc

Digital Media Strategist

ESPN

Communications & PR

The Hartford Courant

Sports Writer

Don’t market more. Matter more. When you matter more, you need to shout less. 

I help you package and communicate your expertise to differentiate & resonate, so it’s easier to attract more and better clients. Build your business on the power of your ideas, not the volume of your marketing, and grow from yet-another option into their favorite voice in your field. 

With my clients, I help clarify + differentiate their message, craft their thinking and expertise into a distinct premise and IP they own, and develop signature speeches and stories to influence, inspire, and drive results.

After starting at brands like Google and HubSpot, I’ve helped organizations like Mailchimp, Salesforce, Wistia, and GoDaddy, plus dozens of individual authors, founders, execs, consultants, and creators with their storytelling and public speaking.

I live in the Boston area with my family as a proud Yankees and Knicks fan (yes, I’m in enemy territory). In the 60 seconds per week I’m not creating stuff for work or making my kids laugh, I like to shoot hoops, sip nice bourbons, cook with my wife, and daydream about telling stories like my storytelling hero, Anthony Bourdain. Say hi via jayacunzo.com

A major pet peeve of mine at events. 

It’s understandable, but we need to fix it. The audience deserves better. 

If you want to see how I fix it, just go to jayacunzo(dot)com/intro

Jay Acunzo

I’m on a mission to help others make what matters to their careers, companies, and communities.

After starting my career working in marketing for brands like ESPN, Google, and HubSpot, I realized something simple but powerful about this work: It’s about resonance, not reach. 

I also realized something about myself: I don’t want to make people like stuff. I want to make stuff people like! 

Today, I help others do just that. I run a membership for writers, podcasters, speakers, and other creators to continually push themselves creatively, and I deliver one-on-one coaching for owners and entrepreneurs who want to become the most trusted storytellers in their space. 

When I’m not working behind-the-scenes with others, I write books, give speeches, and host the popular podcast, Unthinkable. 

My grandest aspiration (and probably delusion) is to become the Anthony Bourdain of the online creator space.

Thanks for stopping by. Keep making what matters.

Go from competent to resonant. I help experts become stronger public voices: idea clarity, speaking, storytelling. Believer in resonance over reach. Author, speaker, Bourdain fan.

Everybody who sells services and wants more speaking opportunities should just watch what Brian Piper does. 

It doesn't take months. It takes years. But invest now in supporting people you admire, joining communities of peers and mentors, and contributing comments and content to the thinkers in your space.

Brian is a newly-independent consultant who is also speaking more and more and now eyeing the keynote stage and paid opportunities.

He didn't do it by being more famous than you. He did it by being more generous, more supportive, more kind.

I've seen him show up in support of Joe Pulizzi (then they co-authored a freaking book together!). He's shown up in support of Mark Schaefer (he joined Mark's community). He's shown up for Ann Handley and Melanie D. and many others I know and love. He's championed me and my work too, with ideas privately and support publicly.

My friend Andy Crestodina sums it up well. He likes to say that if you're not making friends through your marketing, you're doing it wrong. 

Andy embodies this. He regularly features people he cares about and admires in his content. He speaks at events. He says "yes" to things even when he's so far beyond NEEDING to say yes to them. He supports and champions others. Yet he doesn't have to.

Maybe Brian felt like he "had to." Maybe not. The point is, he did.

More people should too.

You know that warm, ebullient feeling found at some conferences? You can replicate that 1:1 and 1:few, online. It won't happen on social media. It won't be like posting stuff as a "magnet" to attract. You have to go out and do it, proactively.

If you want connections, if you want opportunities, if you want an easier time of things—hell, if you just want to FEEL GOOD about the work you do and FEEL SUPPORTED by people through thick and thin, some of whom you maybe even admire—then I only have 3 words for you.

Be like Brian.

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