Hands-on digital marketing consultant for local service and eCom businesses. Direct from strategy to execution, driving lead generation and sales.

Marketing Consultant & Operator

Vestiaire Collective

Vestiaire is a venture-backed Global Luxury Resale Marketplace with B2C and C2C business model

• Manage Regional Performance Marketing & budgeting for APAC
• Grow Demand- and Supply-side working with Business, Finance, Performance Marketing and Growth team
• Work with Channel Managers to deliver performance and optimisations across both Web and App
• Localisation of strategy

***Role was closed and re-opened in HQ (Paris) due to re-organization

Regional Traffic Manager, APAC

Lenskart.com

Joined Lenskart (DTC eCom Unicorn) during growth phase  

• Manage mid 7-figures performance marketing budget for Singapore across multiple verticals to drive revenue on Website and Mobile App. Channels include Social Media, Google (Search, Programmatic, Display, Shopping, Universal App Campaigns, YouTube), Ad networks
• Drive Mobile App installs and revenue via Google Universal App Campaigns, Social Media, Ad networks, data tracking via AppsFlyer
• Drive organic performance on website through SEO efforts - on page and off page. Collaborated with onsite team for website migration planning and execution
• Build performance marketing data dashboard from scratch using PowerPivot & PivotTables, perform analyses and optimisations
• Collaborate with agencies to drive performance, optimisations, and achieve targets

Performance Marketing Senior Specialist

American Express

• Digital acquisition strategy across Paid and Owned channels to acquire New Accounts and Leads (Programmatic Display, Social, eDM, Affiliates) 
• Launched new campaign with refreshed product offer across multi-channels to drive acquisition 
• End-to-end funnel performance analysis (through Salesforce, Adobe Analytics, Media reports) to understand fall-out points throughout both marketing and sales funnel, and develop test strategies to optimise and drive towards business targets 
• Collaborated with agencies for the development of creative assets and integrated media buy to achieve campaign and business KPIs

Digital Acquisition Marketing

Appiloque

Worked directly with the Director of Strategy and responsible for digital strategy. I lead a team of 4 Digital Marketing Associates to drive business growth and success for our clients and the agency. 

Strategy & Implementation
• Consulted on a digital transformation of a pure brick-and-mortar retail store. Strategised, executed, and generated $317,775.90 (from $0) of revenue with more than 3x Return On Investment (ROI) through Social Media Marketing and Google Ads strategy in the first 12 months.
• Strategised and executed end-to-end omni-channel digital marketing campaigns (across Web Development, SEO - on page and off page, Digital Advertising, Email Marketing) worth over $200,000 and successfully achieved KPIs.
• Data analyses and strategic recommendations to further improve project performance.

Account Management
• Led and managed 8+ client accounts across multiple industries (Fashion & Retail, Food & Beverage, Education, Finance, Automotive, & Heavy Industry).
• Led and managed 8+ client projects across Web Development, SEO, Digital Advertising, Email Marketing, & Analytics.
• Managed a website revamp to improve User Experience and SEO performances, resulted to an increase of 74.87% in website visibility three months after the revamp.

Sales & Consultancy
• Consult for B2B and B2C companies, understand business goals and translate to digital marketing goals.
• Strategise, plan, and pitch digital marketing proposals to potential clients.
• Acquired new and renewed existing client projects worth over $242,000.

Team-building
• Hire, train, and lead a team of 4 Digital Marketing Associates to drive business growth and success for clients and the agency.
• Keep up-to-date on industry movements, establishes best practices and new campaign strategies for digital entry channels (eg. Facebook Ads, Google Ads, Email, SEO) to improve team capabilities and campaign performances.
• Create SOPs and streamline work processes to improve overall team efficiency.

Senior Digital Marketing Associate

Social Media Marketing
• Leads generation, E-commerce sales, Engagements 
• Audience and Interests research through Facebook Audience Insights
• Interests targeting strategies (Broad, Narrow, and Flexed targeting)
• Ads Optimisation & Scaling (Horizontal and Vertical Scaling) 
• Performance Analysis and Reporting

SEO
• Information Architecture (Sitemap) planning and Priority Guide creation
• On-page & Off-page optimisation
• Keyword Research
• Competitive Analysis
• Performance Analysis and Reporting

Google Ads (Search & Display) 
• Leads generation, E-commerce sales
• Keyword & CPC Research 
• Campaign planning and execution
• Ads/ CPC Optimisation
• Bid management, negative keywords & placement exclusion
• Performance Analysis and Reporting

Email Marketing
• eDM Creation and blasts
• Email Automation, Sequences & Segmentation
• Performance Analysis & Reporting 

Landing Pages Creation & Optimisation
• Wire-framing based on proven and effective strategies on UI/UX, optimised for conversion rate 
• Page optimisation based on heatmap analysis

Analysis of Site Traffic & User Behaviour
• Use of Google Analytics (GA) to analyse all site traffic to identify traffic and conversion opportunities
• Use of heatmap analysis to identify areas of improvement and focus 
• GA and heatmap performance and reporting

Digital Marketing Associate

• Built a dropshipping eCommerce store serving the USA market 
• Market, Product, and Audience research and analysis to identify product-market fit with high sales potential - targeted and marketed to key states and cities in United States of America.
• Established a cost-plus pricing model, determined break-even points, Customer Acquisition Costs, and Customer Lifetime Value for budget (eg. Ad budget) and profitability analysis.
• Strategised paid media campaigns through Facebook and Google to engage and acquire new consumers across multiple touchpoints from awareness to acquisition and loyalty.
• Built and nurtured email list through newsletter subscriptions, automation campaigns and sequences based on user behaviour (eg. Cart Abandonment).
• Analysed Ads and Email marketing data through the various platforms and Google Analytics. Optimised, and scaled Ad campaigns via Horizontal and Vertical Scaling.
• Increased Customer Lifetime Value through Up-sells, Cross-sells, and Customer Win-back campaigns via various digital entry channels. 
• Shopify Store set up, Apps configuration, and Site management (product and site updates).

Founder, E-commerce

DTC consultant on paid ads & marketing for hire | eCom | Growth Marketing | Marketplace | CXL-alumni

Hey, Jae here 👋. I enjoy building, and growing companies, solving problems, and learning along the way. 

I've helped, built:

✅ Lead generation for health and fitness company leading to 5 international market expansions (>20,000 leads so far)

✅ E-commerce health and wellness company from 5 figures to $252,521 with >5 ROAS within 12 months 

✅ E-commerce fashion company from $0 to $317,775 with positive ROAS within 12 months 

✅ My own dropship e-commerce store to 6 figures revenue over 2 years

I've done these through:

• Media buy (Meta/ Facebook, Google)
• SEO
• Email marketing 
• Web development & optimisation
• Analytics 

Having done them over 7+ years, I've accumulated:

• Over $7m direct ad spend 
• From 4 - 7 figures annual media budget  
• P&L management
• eCom and lead gen experience
• APAC experience
• Agency- and brand-side experience
• CXL-certified Growth Marketer

Open to exciting opportunities. If you think I could help your business, you can reach me via DM here. Cheers.

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