Sitechecker

Head of Product

Favikon

Helping to grow conversions from organic search for a well-known influencer marketing platform.

Advisor

Boosta

Working on Sitechecker, a DIY SEO platform that helps to grow organic search traffic from Google without being or having to hire an SEO expert. 

1. Increased ARR x7.5, ARPU x2 and LTV x3. 
2. Led Sitechecker Chrome Extension to 100k installations. 
3. Led Sitechecker to "The 1st product of the day" on ProductHunt. 
4. Integrated Paddle as a payment provider. 
5. Created the product and marketing strategy for a year and quarters. 
6. Created a qualitative and quantitive model for Sitechecker's growth. 
7. Made user research to clarify audiences' jobs-to-be-done and product-market fit indicators, using online interviews, surveys and polls via Hotjar, Typeform and Intercom. 
8. Managed product roadmap, and created tasks for designers and developers for delivering new features and improving the existing ones. 
9. Created personal development plans and managed marketing and customer support specialists. 
10. Built a working technology for customer support from scratch using Intercom, HelpScout and Chatra. 11. Helped the team to make better decisions, setting up product analytics from scratch using Amplitude, Google Data Studio and Google Tag Manager. 
12. Configured running of A/B tests on the marketing website and inside the app via Google Optimize. 
13. Developed and curated experiments with onboarding, product pricing, freemium and free trial models. 14. Launched and optimized affiliate partnerships as a new traffic source. 
15. Get 100+ product reviews on G2, Capterra, Trustpilot. 
16. Took part as a speaker at 4 conferences (8P, Nazapad, Collaborator) to promote Sitechecker. 
17. Awarded as Boosta Brand Ambassador of 2021.

Product Manager

Worked on the growth of organic search traffic to 3 SaaS products. 
1. Increased organic search traffic (in new unique visitors per month): sitechecker.pro, from 1k to 200k; kparser.com, from 1k to 90k; copywritely.com, from 1k to 90k. 
2. Initiated and ran an AppSumo monthly campaign for copywritely.com and got 2k sales $100k worth.

Digital Marketing Manager

Ivanhoe Digital

The digital marketing agency I created to help startup founders and in-house experts align SEO, marketing, and product to grow faster.

1. Build unique Looker Studio templates for SEO and digital marketing.
2. Consult on SEO, content marketing, web analytics, and product analytics questions.
3. Write short and actionable guides on how to use the functions of different digital marketing tools.

Founder

Skillgaps

Skillgaps help to detect gaps in your skills and find online courses from trusted experts that can fill these gaps.

Legal SEO Conference

Numbers & Design Agency

1. Made market research for customers. 
2. Set up web analytics for clients' websites. 
3. Integrated web analytics, call tracking, and CRM systems for clients. 
4. Audited customers' Google Analytics and Google Ads accounts.

SENICE GmbH

1. Optimized medical product listings on ebay.de. 
2. Launched medical e-commerce store apomed24.com.ua using the prom.ua platform. 
3. Achieved 2-3 sales per month of medical equipment of $1000 average order value at apomed24.com.ua using SEO.

Growth @ Sitechecker -> SEO monitoring platform for agencies.

Hi, I'm Ivan, and I simplify the data analysis routine for digital marketers. 

Here is how can I help you:

→ Try one of my unique Looker Studio templates for SEO, PPC, website traffic analysis, and client reporting — https://ivanhoe.pro/google-data-studio-templates/
→ Try Sitechecker to upgrade your SEO performance monitoring and customer reporting to the next level — https://sitechecker.pro/
→ Drop me a message on LinkedIn if you would like to invite me to a podcast, interview, workshop, or conference.
→ Drop me a message on LinkedIn if you have a quick well-structured question about SEO, content marketing, B2B SaaS growth, product analytics, and data visualization. I'll be glad to help in a quick chat.

A few facts from my experience:
 
1. Set up the first personal website on WordPress in 2015.
2. Worked at MarTech (SaaS), EdTech (affiliate), and e-commerce.
3. Led 3 SaaS tools (Sitechecker, Copywritely, Kparser) to 500k monthly unique visitor traffic overall.
4. Made Sitechecker #1 product of the day on Product Hunt.
5. Ran an AppSumo monthly campaign for Copywritely and got 2k sales $100k worth.
6. In 2 years got 100+ happy customers of my unique Looker Studio templates.

Adobe buys Semrush for $1.9billion! 💣

This is great news for everybody:

For Semrush:

- They lost customers in all three quarters of 2025
- They look afraid about SEO indsutry overall
- They see a huge spike in investments into new AI visibility tools

Now, stakeholders can earn a good income and lead a great life, while we can help each agency make a seamless transition from Semrush to our app.

For Semrush users

1/ You know well what happens after such acquisitions, don't wait for the product improvements.

2/ Try Sitechecker instead:

- this is a one place for insights based on data sources you work with every day  (GSC + GA4 + rankings + site health monitoring)
- it sends you alerts by critical issues, content changes, traffic drops, which you can't get at Semrush
- it doesn't charge you for users you invite
- you'll fall in love with its UX/UI from day 1

Yes, Semrush has a unique database for keyword and backlink research. 

Sitechecker doesn't have it, but it provides you with unique insights based on the most accurate data available. 

The end of the year is the best time to migrate, cut your costs, + add more control over your clients' SEO - https://sitechecker.pro/ 

P.S. Let me know, if you need a live demo to compare Sitechecker vs Semrush.

Ivan Palii

SEO & AI visibility control center for agencies @ Sitechecker. Author of unique Looker Studio templates and Hack the Algo newsletter. Advisor for B2B startups.

Respect to Semrush for not hiding criticism, but their subreddit has turned into a wall of frustration. 60% of the posts there are about:

- terrible cancellation experience
- huge prices
- lack of support
- problems with data accuracy

It looks like their team doesn't see them as problems. It's a plan. Here is a quote from their CFO, Q3 2025 - Earnings Call Script, published 4 days ago.

"As of September 30, 2025, we reported approximately 114,000 paying customers, down from the prior quarter, primarily reflecting our strategic focus on engaging more sophisticated and higher-value customers".

Pay attention to the trend (based on public documents):

- Q1 2025 -> 118k paying customers
- Q2 2025 -> 116k paying customers
- Q3 2025 -> 114k paying customers

Maybe it's not about Semrush, but about the global recession in general, or the SEO industry, where Google is taking more and more organic traffic?

These factors may affect partially. But my puzzle fits together too well:

- Users complain about Semrush on social media more and more
- 40% of our demos start with "we are looking for Semrush alternative"
- C-levels openly say that they have shifted their focus to enterprise clients

If you are an SMB agency owner who has been a happy Semrush user for a long time, but now feel abandoned and cheated, know that there is a place where you will be taken care of -> https://sitechecker.pro/

- you pay a predictable $100-$500/m without fees for new users
- you can get a custom plan, human support, and a training call
- you can cancel the subscription in a few clicks, without the need to write us

Sitechecker is like GSC + GA4 + Screaming Frog in one tool, but with better UX, smart alerts, and advanced reports based on the intersection of data sources.

Yes, we don't have competitive and backlink research. This is a bet we made. Clear focus on the most accurate data you can get working on customers' sites.

Q4 is the best time to review your SEO stack for 2026 and cut costs. 

Let me know if you would like to get a free 2-week trial at Sitechecker to compare it with the old market leader.

I've launched my own subreddit on SEO -> /r/seogaps

Here is why I did it, why you should join, and how it will work:

(upd.: already 50 members joined)

WHY I DID IT

Self-promotion is restricted or limited in almost all popular SEO subreddits. 

However, such self-promotion remains, but appears to be honest recommendations from anonymous accounts. 

It looks weird to me. It created wrong incentives. I want to do the opposite. 

RULES

1/Self-promotion isn't restricted, if it's done right. Discussing tools, methods, industry leaders, etc, is part of the industry. 

2/ Users aren't equal in their rights: 

- If you have a real profile and it clearly says who you are, you have more rights
- If you have a track record of valuable comments and posts, you have more rights

3/ If you've created a new tool, you can do a post about it, but you have to explain why it's better than existing solutions. 

4/ I want to see marketers and product managers from all SEO / AI tools there. People often have questions about brands, and it's great when they can be answered with details by official representatives. 

5/ If you have published a great post on LinkedIn / X, I want to see your post in my subreddit too.

5/ No AI-generated content.

CONTENT TYPES

For now, I publish just my own posts there, but after reaching the first 200 members, I want to start the AMA section with the best SEO / marketers in our industry.

Also, this is the only place where you can ask any question about SEO, B2B marketing, web analytics, etc, and get a detailed answer from me. 

If you like this manifesto, join now -> https://lnkd.in/d_T45ie7

Liana Simonyan

I won 2nd place in organic SERP by a high-intent keyword, with a post on the branded Sitechecker subreddit that has only 25 members.

It should remove your doubts about whether you need to create a branded subreddit.

I've published the same post on LinkedIn, Twitter and a branded subreddit. So, it's not unique content, but Reddit has a special place in Google's heart.

Yes, Google prefers content from popular subreddits at first, but this is an example that you can get value even from a small branded subreddit. 

Start with long-tail and low competition keywords and create detailed, real content. I created this post based on the demo call with one of the prospects. 

You don't have to spend a lot of time; just transcribe the discussions you have.

P.S. I'll launch a service that helps B2B SaaS brands succeed on Reddit soon. Let me know in DM if you are interested in it too.

~ 80% of SEOs hate GA4 native interface, but most of them continue using it.

We've just made one step closer to fixing all this pain completely.

GA4 metrics by any landing page already inside Sitechecker.

From now on, I believe we have the best on-page SEO audit on the market:

1/ Check GSC metrics by page + avg. position dynamics for top 15 keywords.
2/ Check page indexation status based on GSC URL Inspection API.
3/ Check GA4 metrics by page + performance by session source/medium.
4/ Content changes logs displayed on the charts.
5/ Technical health checks: speed, indexation, issues with code, and links.

Click URL from any place in the app, and you'll see a complete picture of what's going on with the page in dynamics, without the pain of visiting multiple tools.

Would you like to try it for free?

Sitechecker on-page SEO extension has reached 200k+ installs. It was hard.

In Nov 2024, we had 178k installs, and for 9 months, we were on a plateau. 

I wanted to achieve 200k as soon as possible, because I feel it impacts the conversion rate from plugin page views to installs. Let's see whether I am right.

Our biggest competitors are:

- SEOquake (1mln+)
- SEO Meta in 1 Click (900k+)
- Detailed (500k+)

Can we hit 1mln and how much will it cost? Yes. 

We already have unique features: GSC metrics, keywords, URL inspection API, and page content changes. However, this is available only for paid users. 

I assume that we can hit 1mln installs only if we do 3 things:

1/ Add GA4 metrics too as a feature.
2/ Make the entire Sitechecker app and extension free for 1 website forever.
3/ Start running paid ads for this extension.

This is just a hypothesis. Do you want a 100% free extension that allows you to check GSC and GA4 metrics for any page in 1 click? How often will you use it?

Have you ever seen such a brand/non-brand report based on GSC data?

I've not seen and I'm happy we built it. You see everything on one screen: 

1/ Overall comparison of performance by brand/non-brand keywords across all metrics (clicks, impressions, CTR, position, query count, page count) for any chosen period

2/ Dynamics of these metrics by date, week, and month.

3/ Possible impact of changes you logged on your branded traffic (influencer marketing campaigns, paid ads, new wins in AI search, offline ads, etc).

4/ Overall share of branded/non-branded clicks.

5/ The list of all branded keywords with the ability to sort them by percentage of growth (check the 1st comment).

In the world of zero-click searches and broken marketing attribution, this report is a must for any agency. 

Your customers constantly ask you how well they perform in AI chats. Now you have to show them both:

- how many non-branded clicks you've generated for them from Google
- how many branded clicks you've generated for them via AI chats

Would you like to try it for free?

Substack could 10x its search traffic overnight 

All they need is to fix one tiny thing -> 

help Google to get good titles of people's notes.

Substack has a great foundation for SEO with their newsletters and author profile pages (if you don't have your profile there it's worth to create).

Substack even generate titles for each note automatically (3rd screenshot), but Google doesn't use it for some reason. 

On other side, Google generate titles automatically for LinkedIn posts, while LinkedIn does nothing for this (each post has <title>LinkedIn</title>).

Anyway, it's a huge leverage for Substack. If they find how to fix it, it can send a lot of search traffic to them, because there are tons of great content in notes. 

What do you think?

Can you rank a new page in Google's top 10 by the "semrush alternative" keyword in 1 month with 0 backlinks? 

Yes, if you have:

1/ old trusted Medium profile where many other pages already rank in the top 
2/ unique and detailed content (I've never used AI-generated text there)

Both points are important. I saw people create new accounts on Medium and try to do the same. Their content isn't even indexed.

I built my Medium profile as a separate asset. Some valuable articles are published only there. I also built backlinks to them from my other websites: Hack the Algo newsletter and Ivanhoe Digital blog.

I hate calling it parasite SEO, but people understand this term better than others.

In 2026, I will ask myself and my team two questions:

- How to create more unique and interesting content
- Where it's worth publishing it (own website? Medium? Reddit?)

Because publishing content on own website is often a bad idea. 

Yes, it's harder to measure the impact of content published on thirty-part websites. But this is a bet you have to make. 

P.S. Sad truth, that the comparison page Sitechecker vs Semrush on the website ranks only in 20-30 positions.

It's interesting to consider the root of this incorrect information. 

I use GetLatka every time I conduct research in the SaaS space. 

The biggest value of this website is unique interviews of Nathan Latka with founders and CEOs, where they often share unique info on revenue and employees that they didn't share before.

However, for Favikon, it looks like wrong information. I assume the use of AI chats for collecting and enriching data may be one of the reasons for it.

Jeremy Boissinot, what do you think? Have you shared such numbers anywhere?

The Search Console team released annotations on search performance charts!

There is good news and bad news:

Good news: they did it!

Bad news: considering the speed of adding new features, they will be able to fix all the limitations they have and create a great tool in 5 years.

2 good features per year and 10 features to add = 5 years. 

What are these 10 features I talk about? Here are all of them:

1. Show the top-ranking page for each keyword and the top-ranking keyword for each page to catch the context of the query or page much faster.

2. Show absolute and relative changes immediately on the chart so we don't need a calculator each time we do a comparison.

3. Exclude data by all branded search queries in 1 click and compare branded vs non-branded clicks and impressions. 
 
4. Create page segments by URL rules (contains / not-contains) or a custom list of URLs and compare segments in one report.

5. Apply multi-condition filters by pages and keywords. For example, the page contains X and doesn't contain Y.

6. Filter keywords and pages by metrics ranges. For example, show keywords or pages with an average position of < 20 or Impressions > 100.

7. Filter data by multiple countries, not only one country.

8. Save any combination of dimensions and metrics as a quick filter for later. 

9. No 1,000 row limit on keywords and pages available for export.
 
10. Check the performance and indexation of the last published pages.

If you don't have time to wait 5 years, welcome to Sitechecker.

P.S. Let me know if you haven't tried our GSC Insights tool. I'll help with a trial.

After 2 weeks and 100+ members in /r/seogaps, Reddit suggested promoting my post like thought leadership ads on LinkedIn. 

I'm curious whether anybody of my followers tried it? 

I'm experimenting with LinkedIn thought leadership ads now, and it works well, when done right. It's interesting to compare with Reddit ads.

The biggest bet I make against Ahrefs working on Sitechecker in 2026 

I love Ahrefs. I use it every day. I'm impressed by their growth, but ...

It's hard to believe their Ahrefs Web Analytics can compete with GA4.

The value of data by conversions, user behaviour, and channels performance grows for agencies, because a multichannel approach becomes a standard to grow visibility in search and AI chats. 

Ahrefs feels that, and launching their own Web Analytics tool is a strong move. But this move also means they won't add GA4 integration to their app. 

Which I think is a wrong step.

- GA is used on 45.0% of all websites, and on 79% websites where tracking code is identifiable (note that many websites don't have tracking codes at all).
- Ahrefs is used on 0.3% of all websites, and on 0.5% websites where tracking code is identifiable.

These are great numbers anyway, as for a new web analytics tool, but I think further growth will be harder.

Yes, everybody hates the new GA interface, but anyway, people continue to use it for different reasons: a habit or a lot of integrations or something else.

That's why I see it as a chance for Sitechecker. Building unique and easy-to-use reports based on the GA4 API will help:

1/ Fix the pain of using the native GA4 interface for many SEOs 
2/ Fix the limitations Looker Studio have (I know many use it to fix the 1st issue)
3/ Enrich GA4 data with GSC and content changes monitoring data

What do you think about this bet I make?

P.S. Read the comments to check which GA4 features we'll add to Sitechecker.

I forecast that in 2026, more SEO agencies will also conduct Google Ads search campaigns for their customers. Correct me if I'm wrong.

Here are the roots of these changes:

1/ Google eats organic search traffic in two ways:

- AI overviews eat clicks by top of funnel and middle of funnel keywords.
- New layout of Google Ads eats clicks by the bottom of the funnel keywords.

2/ The AI chat adoption hasn't ended yet.

3/ Google AI mode as a default option in Google is very close to us.

So, the brands review their marketing budgets, and SEO is at risk. Yes, C-levels want to talk about AI chats, but I assume that most agencies already have action plans for this new channel and have already repositioned themselves to SEO / AI search agencies. 

However, the biggest shift should be from SEO budget to Google Ads search campaigns. 

When you help your customer get the 1st position by the most competitive keywords, and it has 2-5% CTR, not 30% as before, it's hard to explain why the customer should continue doing SEO instead of ads.

I'm curious to hear your thoughts, to understand whether we should add Google Ads as a data source to Sitechecker and build insights based on it.

What type of search visibility services does your SEO agency provide?

The author can see how you vote. Learn more

We've updated the 1st screen of our home page, but I'm not sure which version is better. 

The idea behind the update is to show our top features ASAP. So, users can evaluate what's inside the app without sign up or scrolling the home page.

However, the previous version looks cleaner and more professional for me. 

Roast this update, please.

taplio

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