Free marketing advice for busy entrepreneurs. Schedule a free consultation to discuss your marketing challenges. Let's Connect

Travel tech teams build strong products, but most struggle to turn LinkedIn into a real partner or sales conversations with tour operators, travel agencies, DMCs, and DMOs.

So LinkedIn ends up feeling like:

• inconsistent visibility
• the wrong people engaging
• “nice post” reactions but no real pipeline
• messaging that explains features instead of buyer outcomes

I help travel tech companies fix this.

My specialty:

Turning your LinkedIn presence into a simple weekly GTM system that starts more warm conversations with the right buyers.

My solution:

A 2-hour AI and LinkedIn GTM Workshop built for travel tech GTM teams.

In 2 hours, we turn your current activity into a repeatable system your team can run in-house, supported by practical AI workflows that speed up execution and keep consistency.

You leave with:

• 30-day execution plan (weekly actions, daily minimums, owners)
• SOP checklist (content, comments, DMs, follow-ups, tracking)
• reusable prompt pack
• full workshop recording

No lead guarantees.
No outsourced SDRs.
No long-term retainers.

Just a clear GTM system your team can run immediately.

What others say about me:

“Working with Ivan for over 30+ days was productive and very structured. He activated his tourism network, created warm introductions, and opened conversations in markets that matter for us, especially the UAE and Europe.” 
➝ Benjamin Manzi, Co-Founder & COO, Maya Travel AI

“Ivan’s AI strategy boosted our traveler engagement fast” 
➝ Lynne Cuthbertson, Founder, Holiday Artist

“A game-changer for tourism brands, clear results in weeks” 
➝ Roisin Bennett, CEO, Marketing Mentors

“Ivan brings a rare combination of structured thinking, AI expertise, and deep tourism knowledge that delivers real B2B impact” 
➝ Peter Pilarski, Founder, Tourism AI Network

“Ivan is an insightful AI expert for the travel industry whose content strategy delivers real results” 
➝ Genevieve White, Travel Copywriter & Host, Tour Pro Talks

Next step:
DM me “WORKSHOP” and I’ll send the outline and available slots.

DMOs don’t fail at digital maturity because they lack effort.

They fail because they don’t have a clear baseline.

So every budget cycle turns into opinions.
Scattered priorities.
Low operator participation.

That was my biggest takeaway from my AI Tourism Talks LinkedIn Live with Karl Llewellyn from Wheresight

In 49 minutes, we broke down:
➝ What a digital maturity baseline is (in plain English)
➝ How to get operator participation without friction
➝ How to turn results into a simple, realistic action plan (not a report)

Watch the replay on YouTube:
https://lnkd.in/epc4Z5z2

If you work in a DMO, tourism board, or run an operator network, this will save you weeks of guesswork.

Ivan Ivanovic

Did you know personalized content can increase customer engagement by over 30%? 

I’m Ivan Ivanovic, an AI Content Consultant specializing in tourism. 

My mission is to help tourism founders, agencies, and operators transform content into powerful tools that drive engagement and increase bookings.

Why work with me?

• Targeted Content: Custom strategies designed to connect with your specific audience.

• AI-Driven Results: Using AI insights to craft personalized, high-converting content.

• Proven Success: I’ve increased tourism revenue by 10% annually for 9 years.

My journey started as a TV journalist, where I learned how storytelling can move people. 

From there, I became the Marketing Director for the City of Novi Sad DMO - Destination Management Organization - driving long-term tourism growth through strategic content.

I’ve collaborated with brands big and small, including National Geographic, Lonely Planet, BBC, RAI 1, and TV Espana.

If you're struggling to attract more tourists or engage your audience, you're not alone!

Here’s how I can help:

➝ AI-Powered Content Strategy: Tailored plans that align with your business goals.

➝ Email Campaigns: Personalized flows to engage and convert leads.

➝ SEO-Optimized Blogs: Articles designed to attract more visitors.

➝ Social Media Content: Posts crafted for maximum visibility and engagement.

➝ Lead Magnets: Compelling downloads that draw in potential clients.

➝ Landing Pages: High-converting pages designed to turn traffic into customers.

➝ Creative Video Concepts: Captivating video ideas that tell your story.

Let’s work together to make your brand the destination.

Ready to stand out in the crowded tourism space? 

DM me with “AI TOURISM” and let’s get started!

Cheers,
Ivan

Helping travel tech get more B2B leads | AI content + LinkedIn GTM system | 50+ clients served

Your CTA is a commitment request

In travel tech, most demo drop-off happens before the demo.

Most CTAs fail because they ask for too much, too early.

Here are 5 CTA tweaks that reduce friction fast:

1. Lead with the outcome, not the meeting
2. Add a lower-commitment option for warm traffic
3. Say who it’s for (DMO, tour operator, hotel group)
4. Add a risk reducer next to the button
5. Make the next step clear after the click

Quick diagnostic: 
if a buyer can’t answer what happens after a click, 
your CTA is leaking pipeline.

If you want the copy/paste checklist I use to audit CTAs comment “CTA”

Better fit introductions should not take weeks.

I am onboarding beta users for Tech4Travel.

Travel tech teams and tourism buyers, both sides.

How it works:

1. You send a clear use case
2. I qualify fit on both sides
3. I introduce the best match and keep it practical

What I need from you:

1. Who you are
2. What you are trying to solve

I reply quickly and tell you if there is a fit, plus next steps.

DM me “MATCH” with 2 lines

Ranking on Google is no longer the whole game

Your buyers are starting their research inside answer engines:
ChatGPT, Perplexity, Copilot, Gemini, Claude, Grok…

What changed:

1. Discovery is shifting from clicks to answers
2. Answers come from a small set of sources
3. If you are not in those sources, you do not get shortlisted

Why it matters for travel tech:

1. Comparisons happen before your demo
2. Buyers ask for the best tools for my use case
3. AI answer becomes the default recommendation

What to do next:

✅ Pick one high-intent use case page and make it answer-ready
✅ Add a tight FAQ that mirrors buyer questions
✅ Publish one proof block and one integration block so it can be cited

If you want the starter checklist I use to make pages answer ready,
comment “AEO” and I’ll send it to you.

Genevieve White and I are going live on AI Tourism Talks

How to Make AI Travel Copy Sound Human Not Generic

Tuesday 17 Feb, 5 pm UK / 6 pm CET

We’ll show a simple “human-first, AI-second” workflow + a quick live demo to turn an AI draft into copy that sounds real in 10 minutes.

Set a reminder here: 
https://lnkd.in/evdE6G5A 

Comment "HUMAN" during the Live and we’ll share the free resource after.

How to win more B2B leads and bookings with AI.

AI Tourism Innovator Digest #54 is live!

Inside you’ll get the freshest AI news, prompts, and tactics that bridge travel-tech platforms and tourism brands, all in one quick read.

Let’s innovate together!

Engage travelers & drive more B2B growth with AI.

AI Tourism Innovator Digest #54 is live!

Inside you’ll find the freshest AI-powered insights that help travel-tech platforms and tourism brands stand out, save time, and deliver better experiences.

Read the AI Tourism Innovator Digest #54:
https://lnkd.in/eiFi3aCd

Prompts aren’t the problem. Fundamentals are.

When AI content sounds generic, 
it’s usually missing 3 inputs:

✅ Clear buyer + use case
✅ Point of view
✅ Proof + specifics

Here are 5 fundamentals to fix before you touch a prompt:

1. Buyer sentence
→ Who is this for, and what job are they trying to get done

2. Outcome sentence
→ What changes after they buy, in plain words

3. Proof block
→ One concrete example, result, or credible signal

4. Boundary
→ Who this is not for, or when it is not a fit

5. One example line
→ Real sentence your buyer would recognise from their day

Fix these inputs first, and AI stops sounding generic.

Your team stops rewriting everything.

If you want to go deeper on this, join my next 
AI Tourism Talks with Genevieve White on 17 February.

“Copy Fundamentals That Make AI Content Work And Not Sound Generic”

Reserve your spot. Link is in the first comment.

Most DMO programs fail at the same point.

No baseline.
No shared starting point.
No clear priorities.

This replay with Karl Llewellyn from Wheresight shows a practical way to baseline digital maturity across operators, drive participation, and turn results into action.

Watch the replay:
https://lnkd.in/epc4Z5z2

Baseline first, then budget.

This replay with Karl Llewellyn from Wheresight breaks down how DMOs can baseline digital maturity across an operator network, get participation, and turn the results into a simple plan.

Watch the replay:
https://lnkd.in/epc4Z5z2

taplio

Ivan Ivanovic's Linkedin Analytics

Ivan Ivanovic

Performance ScoreIvan Ivanovic's LinkedIn Performance

Ivan Ivanovic's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ivan Ivanovic's Linkedin Analytics

Ivan Ivanovic

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ivan Ivanovic's LinkedIn Performance

Ivan Ivanovic's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Ivan Ivanovic's Linkedin Analytics

Performance ScoreIvan Ivanovic's LinkedIn Performance

Ivan Ivanovic's Best Posts (last 30 days)