Alniche Lifesciences 

Group Product Manager - Domestic & International Marketing, Digital Marketing and Corporate PR

Senior Manager Critical Care, Dermatology & Cosmetology, Int Mkt, Digital Mkt and Corporate PR 

Manager Dermatology & Cosmetology, Int Mkt, Digital Mkt and Corporate PR 

Specialist Nephrology and International Marketing

Product Executive Nephrology

Google

• Selected as one of 400 high-potential women in India by Google for an intensive digital marketing upskilling program.
• Receiving mentorship from industry leaders at Google, ISB, Hindustan Unilever, and Avtar Group.
• Gaining expertise in Ads Products, AI, Digital Marketing, and Career Intentionality.

Digipivot Cohort 

CSIR-Indian Institute of Integrative Medicine (CSIR-IIIM)

Summer Internship

Marketer by Passion || Group Product Manager by Profession ~ Boosting Brands Visibility, Impact & ROI

Marketing isn’t about selling stuff
It’s about connecting people through stories, vibes, and experiences.

Hi there, I’m Insha 👋
A firm believer that Stories + Creativity sells more than Features. 

I don’t just do marketing.
I build meaningful connections. 

From brand building to digital strategy to media relations — I help brands sound more human and sell more smartly.

I love turn products into brands and visions into ventures.

And let’s be honest: pushy ads are dull and Boring
Now! It's all about trust, emotion, and strategy — and that’s where the real connections are built

Whether it’s crafting a go-to-market plan, running a multichannel campaign, or turning audience data into insights I do it with passion and purpose 
I turn ideas into stories. And stories into loyal fans.

My not-so-secret Skill Toolkit
⚡️Marketing Mix Modeling
⚡️Go-To-Market Strategy
⚡️B2B + B2C Digital Campaigns
⚡️Product Lifecycle Management 
⚡️Roadmap Creation 
⚡️PR & Media Relations
 ⚡️Data-Driven Insights
 ⚡️Project Management, Leadership & Negotiation

My vibe?
 ✨ Make it Connect
 ✨ Make it non-boring
 ✨ Make it unforgettable

Tools I treat like close friends:
AI Tools, Power BI, Google Analytics (a dream team, really).

Let’s connect if you:
 1️⃣Want human-sounding, high-impact marketing.
 2️⃣Need someone who can lead, execute & strategize like a boss.
 3️⃣Or just wanna yap about branding, media, or the latest trend everyone’s pretending not to like.

P.S. My DMs are open.
And no, you won’t get a “Thanks for connecting” reply. Promise.🔒

Tell me I’m not the only one noticing this 
Year 2025, most of the brands romanticized food

🍅 Loewe showing off tomatoes like luxury bags.
🍓 Rhode turning skincare into dessert.
🥞 Skims posing pancakes next to shapewear.
🛒 Hailey Bieber for Fila — casually grocery shopping in style.

It’s not just food anymore 
It’s romanticizing food to sell luxury.

And I can’t help but wonder…
Is this a clever trend?
Or a quiet sign of recession sneaking in? 

Because when even luxury brands start romanticizing groceries,
It’s giving “reality-core” chic.

They’re not selling products anymore 
They’re selling comfort. Familiarity. Simplicity.

But part of me hopes…
They’re just being lazy with their marketing not hinting at an economic shift 😅

What do you think?
Recession vibes or just a creativity drought?
Drop your sticky notes — I’m hungry for opinions

Insha Manzoor Khan

Brand Expert || Marketer || Mentor ~ Boosting Brands Visibility, Impact & ROI

Brands have been using this psychological trick on you for YEARS
And yet you still fall for it every single time

Can you guess it….drumroll…..

Well It’s called The #HaloStrategy
The sneakiest move in marketing

Brands don’t make everything iconic.
They make ONE product so viral so loved so “OMG this works”
that your brain thinks that the entire products are premium and iconic

One hero product → whole brand feels premium

Apple = iPhone
Rhode = Lip Kit
Dyson = Airwrap
In India it’s Minimalist Niacinamide Serum

One bestseller.
One halo.
Whole brand wins.

If you’re a small brand?
You don’t need 20 products
You just need one that shines

So tell me
Which brand halo’d you into buying the whole range?
Drop your sticky notes in the comment

I’m officially sending my goodbye wishes to…..... the colour mocha
Once the Colour of the Year 2025 it had its little moments

But apparently teal might just take over the world

WGSN (Worth Global Style Network) just dropped the Colour of the Year 2026: Transformative Teal

It’s giving ocean + forest energy
Calm but powerful
Sustainable yet futuristic

Basically nature but make it magically whimsical

And trust me this shade’s about to be everywhere
Skincare bottles. High Fashion. Tech gadgets. You name it.

If teal becomes the it colour of 2026, here’s the matcha I want to spill
Founders and marketers will hop on this colour to make it their own 
And soon, everything will be in teal

So… will teal actually take over the world?
Or end up the side character 
Like mocha when matcha stole the spotlight? 👀

Drop your sticky notes 
let’s talk colour drama in the comments!!

You know why most brands are blind? 👀
Because they can’t see their biggest marketing stars 
The ones sitting right under their nose

Not influencers
Not ad agencies
Their own employees

It’s called EGC - Employee Generated Content
Think UGC, but make it in-house and 100% real

When employees share their stories,
Your brand stops sounding corporate
and starts feeling human❤️

Just look at Mamaearth 
Their EGC isn’t marketing
It’s emotion

That’s the power of people-powered branding
So tell me 
Should more brands start leaning into EGC?

Drop your sticky notes in the comments!

EGC ... Employee Generated Content 

You’d never serve a full meal without tasting it first, right? 🍽️
So why don’t you do that in Marketing? 👀

When you cook, you taste. You tweak. You test
So why not do the same with your Marketing?

If you’re a small brand
You’re like a new dish no one’s tried yet 
So offer a tiny taste for free

If people love it, they’ll come back hungry
And that’s what free sampling in marketing is all about.

When I tried it for my own product 
The results were honestly wild
Sales went up
Experiments became budget-friendly,
And it worked like a lucky charm for small, unknown brands🍀

So yeah maybe the secret ingredient to growth…
It's providing free good samples 👀(But teeny tiny amount)

Do you love it when brands offer free samples?
Do you think it helps build trust?
Drop your sticky notes in the comments —let’s talk marketing that tastes good!

Sales Hack

You can actually make a normal brand into a premium brand
If you follow 6 Premium simple principles:

1. Scarcity - Not “limited stock” just “We made 50”

2. Confidence - No convincing No discounting

3. Exclusivity -  Not for everyone on purpose

4. Experience - You buy the feeling not the product

5. Authority - Others follow trends; premium brands set them

6. Positioning - Premium is perception not price

Premium isn’t expensive
It’s intentional

Which principle do you see the brand using the most?

Drop your sticky notes in the comments!

Premium Branding 

I don’t want to be dramatic…
But we’re officially in the High-Effort, Low-Stakes era of Marketing.

Where brands put serious effort into silly ideas…
and it works.

Starbucks bear cups?
Silly + overpriced = sold out.

Fake apology statements?
Absurd = instantly viral.

Why?
Because fun, unserious chaos wins the internet.

But most brands miss the cheat code:

1. Treat creators like creatives, not influencers
Let them be weird, playful, unhinged
That’s where cultural magic happens

2. Treat influencer budgets like production budgets
Don’t buy reach -  buy imagination
Let creators build moments, not ads

That’s how you win this era:
big energy, tiny risk, maximum relevance

So tell me:
Do you fall for this high-effort, low-stakes absurd marketing too?
Drop your sticky notes in the comments

You order your coffee☕
The machine hums. Ice clinks into the cup
The barista smiles and slides a warm receipt across the counter

You glance down… and pause
Your brain does a double take

It’s not just a bill
Itt’s talking about a Snow King selling coffee in ancient times👀❄️

You look up, confused
She grins “It’s our café’s fan-fiction story.
Enjoy your coffee — and the plot twist!”

Weird? Maybe
But it’s real

A milk tea brand called Mixue actually does this
What started as a fun Easter egg turned into viral storytelling magic

Now people get more excited about the receipt than the drink

Fans even write their own chapters
turning receipts into a fanfiction universe

That’s not marketing
That’s world-building

Would you want a time-traveling snowman story with your coffee?
Drop your sticky notes (or your plot twist!) in the comments

Okay, confession time 
I used to think I was cool

But now……… I catch myself saying things like 
“Does this have sugar?”
“How much protein is that?” 
“I can’t go out, I have to sleep by 10.”🥲

And for a while, I thought - wow, I’m officially uncool
Like… who even am I anymore?

But here’s the twist 
I think I’m COOLER now.

Because this version of me?
She’s Healthier. Calmer. More at Peace

So maybe I didn’t lose my cool 
I just Rebranded it😌

What if this is what growing up cool looks like?
Be honest - are you in your “Does this have sugar” era too? 

Drop your sticky notes in the comments!

Ever catch yourself staring at something weird on your feed

And then your brain kind of slapped your face and said “Look”?

Well That’s the Isolation Effect when everything blends in, the odd thing wins

That’s why random products go viral
(Loewe bag, Rhode lip case, you know the drill)

Different = memorable
And brands milk that psychology

Ever got caught by this marketing?
Drop your sticky notes in the comments!

Isolation Marketing 

Okay branding besties gather around because….. it’s matcha time
There are only two kinds of brand storytelling online…
And once you see it you can’t unsee it

If your brand is still posting random dances
or “lol here’s our office today” updates…
Cute? Yes.
Memorable? For the short term

Because the real winners?
They tell strategic stories

Apple doesn’t say:
“Our team worked hard!”
They say:
“Here’s how this makes your life better”

And boom - that story sticks.

So remember:
Random storytelling → “Look at us”
Strategic storytelling → “You belong here”

Which storytelling do you think brands use the most?
Let’s swap sticky notes in the comments!

Storytelling an Art

Have you ever felt it?
That weird itch in your brain when a video ends in 10 seconds
Like your mind wanted more, but the app cut it off? 👀

Everyone says our attention span is dying…
But something tells me that’s not true.

Because long-form?
It’s quietly making a comeback.

1-hour podcasts - booming
Long music videos - back
Brands like Rare Beauty - writing real stories on Substack

Turns out you can’t show a brand’s soul in 15 seconds.

People want depth.
The juice.
The real.

So tell me
Do you like it when brands go deeper? Drop your sticky notes.

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Insha Manzoor Khan's Linkedin Analytics

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