Upleadium

I help SaaS companies grow with Marketing & GTM strategies.

SaaS GTM & Marketing Advisor

TheWays

Marketing Mentor

M1-project AI

GTM & Marketing Advisor

DataFlik

- Managed and marketed three core SaaS products, each with distinct GTM strategies and unique positioning.
- Scaled and led a high-performing cross-functional team (content, PPC, design, video production).
- Built a scalable content ecosystem spanning social media, blog, email, webinars, and case studies.
- Oversaw high-budget paid campaigns for real estate investor audiences across Google and Meta.
- Directed a complete rebranding of DataFlik, including visual identity, website, and repositioning in the market.

Marketing Director

Digital Lead

Coupler.io

- Revamped our market approach with a new go-to-market strategy and compelling product messaging, resulting in a significant boost in market impact.
- Implemented monthly OKRs, consistently achieving targets and propelling team performance.
- Developed and executed sales and marketing strategies aligned with company goals, driving revenue growth.
- Led a 14-member sales and marketing team, fostering their development 
- Influenced the product roadmap, prioritizing features, and optimizing product development.
- Conducted customer development and market research, shaping data-driven decisions and market expansion
- Achieved 2x growth in MRR in 6 months and a 15% increase in website conversion rates.
- Launched data dashboard templates project.

Head of Product Marketing and Sales

Railsware

Head of Product Marketing

Smarter Contact

Fractional CMO | Marketing Advisor

iGMS

Chief Executive Officer

Chief Marketing Officer

Creatio

Product Marketing Manager

Nissan Motor Ukraine

Head of Advertising,  Advertising Coordinator

Chief Marketing Officer | SaaS Marketing Strategist & Advisor | Startup Consultant

I work with early-stage and scaling B2B SaaS companies to bring structure to messy go-to-markets: clear ICPs, sharp positioning, and websites that actually convert.

Over the years, I’ve led marketing and growth across multiple startups — building teams, launching new products, fixing broken funnels, and turning vague “we need more leads” into actual strategy.

I like fast-moving environments, founder energy, and getting things out the door that make a difference.

Is it already time for Halloween fun?

It's Friday so I thought why not 🙂 

This year I couldn’t resist… so I made something special:
🎃 “𝗧𝗵𝗲 𝗦𝗰𝗮𝗿𝗶𝗲𝘀𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗢𝗳𝗳𝗲𝗿𝘀 𝗼𝗳 𝟮𝟬𝟮𝟱” — 𝗦𝗮𝗮𝗦 𝗲𝗱𝗶𝘁𝗶𝗼𝗻.

A little satire. A little truth.
(And yes, probably something you’ve seen in your own company too.)

Because sometimes the best way to learn…
is to laugh at what 𝘯𝘰𝘵 𝘵𝘰 𝘥𝘰.

#Halloween #SaaSMarketing #B2BMarketing #MarketingHumor #SaaS #Upleadium

Inna Shevchenko

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Performance ScoreInna Shevchenko's LinkedIn Performance

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