Ian Genius

Sales Trainer for Ambitious Businesses Seeking Dramatic Sales Success With Integrity.

I help businesses communicate value, enabling teams to close more deals, upsell premium services, and confidently charge higher fees—all without relying on traditional, high-pressure sales tactics.

Dramatic results: My clients achieve remarkable increases in conversion rates, with many doubling their sales success in B2B sales and B2C sales environments.

Previous clients have gained an average of 17 additional spending clients per year through my tailored, no-pressure approach to sales training.

With proven success across multiple sectors, my expertise as a sales specialist is backed by 90 glowing LinkedIn recommendations and 53 Google reviews, highlighting the real impact of my methods in B2B sales.

Online sales training available worldwide.
Face-to-face business-to-business selling training offered across the East Midlands (Leicestershire, Nottinghamshire, Derbyshire, Lincolnshire).

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Sales Success Trainer

PITACS LIMITED

• Increased the sales of the Column and Premier range by 19% and 20% respectively, driving business-to-business selling performance.

• Boosted Cable spend to £12m from £10.4m by nurturing existing accounts and developing new B2B sales opportunities.

• Took on the role of Sales Trainer, delivering tailored sales training programs for both external and internal sales teams to enhance their effectiveness.

• Responsible for setting and delivering the strategic plan while analyzing performance against KPIs, ensuring alignment with B2B sales objectives.

• Ensured sales and margin targets were consistently met across electric cable, LEDs, and radiators, while optimizing profitability in business-to-business selling.

• Developed, coached, and motivated 6 Regional Managers with a hands-on approach, focusing on refining their skills as B2B salespeople.

• Maximized basket size by introducing profitable lines of Designer Radiators, Rails, Cable, and Smart Technology, enhancing business-to-business selling outcomes.

• Built and strengthened relationships with Buying Groups and Key Clients, reinforcing trust and driving sustained growth in B2B sales.

#sales #success #training #SalesTraining #salestrainer #Sales, #SalesTips, #SalesGoals, #SalesGrowth, #SalesProcess, #SalesEfficiency, #SalesJourney, #ProcessOptimization, #SalesPipeline, #PipelineManagement, #SalesFunnel, #LeadConversion, #SalesProspecting, #ProspectingTips, #LeadGeneration, #NewBusiness, #SalesSuccess, #SuccessInSales, #TopSeller, #WinningStrategies, #SalesStrategy, #StrategicSelling, #SalesPlan, #SalesTactics, #SalesTraining, #TrainingForSales, #SalesSkills, #Upskilling, #SalesManagement, #LeadershipInSales, #ManagingSalesTeams, #SalesLeadership, #SalesEnablement, #EnablementTools, #SalesResources, #SalesSupport, #SalesOperations, #OperationsInSales, #SalesProcessOptimization, #SalesData

Sales Director

• Increased sales by 200% to £10.4m of Electric Cable into Buying Groups, National, and Independent Electrical Wholesalers across the UK, showcasing exceptional business-to-business selling expertise.

• Achieved a remarkable 400% sales growth to £2.5m (from £500K) within the Independent Buyers Association (IBA), becoming their largest supplier of booklet cable in a price-sensitive industry without ever being the cheapest, demonstrating superior B2B sales strategies.

• Nurtured a portfolio of Key Accounts with a focus on exceptional service and identifying, developing, and closing new business-to-business selling opportunities. Converted 7 Core Elec and National Lighting from non-spending accounts to £500K and £650K respectively, while driving a 300% growth at Express Electrical to £1m+.

• Built strong "connections" throughout my clients’ hierarchy, embedding myself within their sales structure to understand complex B2B sales processes and maximize potential.

• Enjoyed the role of sales trainer, delivering tailored sales training sessions for staff focused on cable, equipping them to excel in business-to-business selling scenarios.

• My success stemmed from focusing on "maximizing my client’s performance against their competition" and improving their competitive edge. This was achieved by implementing bespoke terms and service packages, up-selling and cross-selling new products, and delivering solutions that reduced client stress and increased their loyalty.

• Reported directly to the MD, managing forecasting, budgeting, strategic plans, targets, rebates, incentives, and discounts for the electrical division. This hands-on leadership reinforced my reputation as a trusted B2B sales specialist.

• Built the sales-data, pricing, and stock infrastructure from the ground up, enabling PITACS to maximize its sales, profit, and efficiency within the B2B sales market.

#sales #b2b-salesperson #b2bsales #sales-training-courses-uk #salestraining #salestrainer

National Sales Manager

Ideal Heating

• Increased B2B sales by 30% year-over-year, expanding existing business and developing new accounts for this leading boiler manufacturer through targeted business-to-business selling strategies.

• Retaining and maximizing existing accounts was key to my success, including growing installer participation in the Loyalty Program from 106 to 512, a critical achievement in sales training and business-to-business selling.

• Built strong, successful relationships with installers, reps, area managers, and branch staff, focusing on up-selling and implementing sustainable B2B sales processes that translated into faster growth and improved results.

#Sales, #SalesTips, #SalesGoals, #SalesGrowth, #SalesProcess, #SalesEfficiency, #SalesJourney, #ProcessOptimization, #SalesPipeline, #PipelineManagement, #SalesFunnel, #LeadConversion, #SalesProspecting, #ProspectingTips, #LeadGeneration, #NewBusiness, #SalesSuccess, #SuccessInSales, #TopSeller, #WinningStrategies, #SalesStrategy, #StrategicSelling, #SalesPlan, #SalesTactics, #SalesTraining, #TrainingForSales, #SalesSkills, #Upskilling, #SalesManagement, #LeadershipInSales, #ManagingSalesTeams, #SalesLeadership, #SalesEnablement, #EnablementTools, #SalesResources, #SalesSupport, #SalesOperations, #OperationsInSales, #SalesProcessOptimization, #SalesData

Sales Development Manager

BAXI

• I was approached by the Sales Director at Baxi for a newly created role, tasked with managing an extensive account portfolio of spending Social Housing, Local Authority, and Large Contractors across the Midlands. This included conducting regular 1-hour CPD presentations on “Combined Heat and Power” to packed venues, leveraging my expertise in B2B sales.

• Recognized as a sales specialist in this emerging subject, I delivered impactful sales training sessions and positioned myself as a trusted advisor in business-to-business selling for complex energy solutions.

#Sales, #SalesTips, #SalesGoals, #SalesGrowth, #SalesProcess, #SalesEfficiency, #SalesJourney, #ProcessOptimization, #SalesPipeline, #PipelineManagement, #SalesFunnel, #LeadConversion, #SalesProspecting, #ProspectingTips, #LeadGeneration, #NewBusiness, #SalesSuccess, #SuccessInSales, #TopSeller, #WinningStrategies, #SalesStrategy, #StrategicSelling, #SalesPlan, #SalesTactics, #SalesTraining, #TrainingForSales, #SalesSkills, #Upskilling, #SalesManagement, #LeadershipInSales, #ManagingSalesTeams, #SalesLeadership, #SalesEnablement, #EnablementTools, #SalesResources, #SalesSupport, #SalesOperations, #OperationsInSales, #SalesProcessOptimization, #SalesData

Purmo Group

• Exceeded targets in my first full year, achieving over 250% on safety radiators and 140% on flat-fronted radiators, while maintaining an excellent margin—demonstrating expertise in sales training and business-to-business selling.

• Responsible for a territory with twice the turnover of any other Sales Manager on the UK team due to my B2B sales performance and strong relationships. My results further solidified my role as a sales trainer and sales specialist within the business-to-business selling environment, driving growth across the region.

#Sales, #SalesTips, #SalesGoals, #SalesGrowth, #SalesProcess, #SalesEfficiency, #SalesJourney, #ProcessOptimization, #SalesPipeline, #PipelineManagement, #SalesFunnel, #LeadConversion, #SalesProspecting, #ProspectingTips, #LeadGeneration, #NewBusiness, #SalesSuccess, #SuccessInSales, #TopSeller, #WinningStrategies, #SalesStrategy, #StrategicSelling, #SalesPlan, #SalesTactics, #SalesTraining, #TrainingForSales, #SalesSkills, #Upskilling, #SalesManagement, #LeadershipInSales, #ManagingSalesTeams, #SalesLeadership, #SalesEnablement, #EnablementTools, #SalesResources, #SalesSupport, #SalesOperations, #OperationsInSales, #SalesProcessOptimization, #SalesData

Area Sales Manager

Wavin GmbH

• Achieved the “Top Salesman in the UK” award in my second full year (’05/’06), demonstrating expertise in B2B sales and business-to-business selling by increasing sales for the East Midlands by 32%. This accomplishment highlighted my skills as a sales specialist and my effectiveness in sales training for consistent regional growth.

#Sales, #SalesTips, #SalesGoals, #SalesGrowth, #SalesProcess, #SalesEfficiency, #SalesJourney, #ProcessOptimization, #SalesPipeline, #PipelineManagement, #SalesFunnel, #LeadConversion, #SalesProspecting, #ProspectingTips, #LeadGeneration, #NewBusiness, #SalesSuccess, #SuccessInSales, #TopSeller, #WinningStrategies, #SalesStrategy, #StrategicSelling, #SalesPlan, #SalesTactics, #SalesTraining, #TrainingForSales, #SalesSkills, #Upskilling, #SalesManagement, #LeadershipInSales, #ManagingSalesTeams, #SalesLeadership, #SalesEnablement, #EnablementTools, #SalesResources, #SalesSupport, #SalesOperations, #OperationsInSales, #SalesProcessOptimization, #SalesData

Vodafone

• Sold the most Pay As You Go handsets during Christmas of ’98 (out of 240 stores), showcasing my expertise in sales training and business-to-business selling. This achievement led to a film crew visiting to record in-store sales training material, further cementing my reputation as a sales specialist.

#Sales, #SalesTips, #SalesGoals, #SalesGrowth, #SalesProcess, #SalesEfficiency, #SalesJourney, #ProcessOptimization, #SalesPipeline, #PipelineManagement, #SalesFunnel, #LeadConversion, #SalesProspecting, #ProspectingTips, #LeadGeneration, #NewBusiness, #SalesSuccess, #SuccessInSales, #TopSeller, #WinningStrategies, #SalesStrategy, #StrategicSelling, #SalesPlan, #SalesTactics, #SalesTraining, #TrainingForSales, #SalesSkills, #Upskilling, #SalesManagement, #LeadershipInSales, #ManagingSalesTeams, #SalesLeadership, #SalesEnablement, #EnablementTools, #SalesResources, #SalesSupport, #SalesOperations, #OperationsInSales, #SalesProcessOptimization, #SalesData

Retail Sales Specialist

𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐬𝐚𝐥𝐞𝐬 𝐝𝐞𝐚𝐥𝐬 𝐡𝐚𝐬 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐋𝐎𝐒𝐓 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤?

𝐀𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦'𝐬 𝐬𝐚𝐥𝐞𝐬 𝐜𝐚𝐥𝐥𝐬 𝐡𝐢𝐭𝐭𝐢𝐧𝐠 𝐝𝐞𝐚𝐝 𝐞𝐧𝐝𝐬?
Prospects say, '𝑾𝒆'𝒍𝒍 𝒕𝒉𝒊𝒏𝒌 𝒂𝒃𝒐𝒖𝒕 𝒊𝒕,' and then... nothing. Silence. Deals disappear.


𝐃𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐬𝐨𝐮𝐧𝐝 𝐟𝐚𝐦𝐢𝐥𝐢𝐚𝐫?

Your team delivers an exceptional service but the sales aren’t converting, and you're stuck in endless price-driven conversations!


𝐇𝐞𝐫𝐞’𝐬 𝐭𝐡𝐞 𝐮𝐫𝐠𝐞𝐧𝐭 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞:

Your prospects struggle to grasp 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐯𝐚𝐥𝐮𝐞 of your service, leading to missed opportunities and exhausting follow-ups.

It’s time to address this critical issue and empower your team to take control.


𝐁𝐮𝐭, 𝐢𝐦𝐚𝐠𝐢𝐧𝐞 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦’𝐬 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐛𝐞𝐜𝐚𝐦𝐞 𝐭𝐡𝐞 𝐨𝐛𝐯𝐢𝐨𝐮𝐬 𝐜𝐡𝐨𝐢𝐜𝐞 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭𝐬. 

No more price objections, no more ghosting.

Just clients making 𝐬𝐦𝐚𝐫𝐭𝐞𝐫 𝐛𝐮𝐲𝐢𝐧𝐠 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 and sales soaring to new heights.


𝐓𝐡𝐞 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧

After 25+ years in corporate sales, I created the:

𝐈𝐚𝐧𝐠𝐞𝐧𝐢𝐮𝐬 𝐀𝐥𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐯𝐞 𝐭𝐨 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 - trusted by ambitious teams for its natural, proven results:

✅️ 𝐂𝐥𝐨𝐬𝐞 more deals faster

✅️ 𝐔𝐩𝐬𝐞𝐥𝐥 premium services effortlessly

✅️ Confidently 𝐜𝐡𝐚𝐫𝐠𝐞 what their expertise is worth.


What would 𝐝𝐨𝐮𝐛𝐥𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦'𝐬 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞 mean for your business?


Equip them to:

👉 Communicate 𝐯𝐚𝐥𝐮𝐞,
👉 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲 your message,
👉 Master 𝐬𝐞𝐥𝐟-𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞,
👉 Turn your service into an 𝐢𝐫𝐫𝐞𝐬𝐢𝐬𝐭𝐢𝐛𝐥𝐞 𝐨𝐟𝐟𝐞𝐫. 

𝐍𝐨 𝐩𝐫𝐞𝐬𝐬𝐮𝐫𝐞. 𝐍𝐨 𝐬𝐥𝐞𝐚𝐳𝐲 𝐭𝐚𝐜𝐭𝐢𝐜𝐬. Just results.


𝐃𝐨𝐧’𝐭 𝐓𝐚𝐤𝐞 𝐌𝐲 𝐖𝐨𝐫𝐝 𝐟𝐨𝐫 𝐈𝐭:

👉 Check out 95 glowing reviews in the 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬👇


𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐞𝐪𝐮𝐢𝐩 𝐲𝐨𝐮𝐫 𝐭𝐞𝐚𝐦 𝐭𝐨 𝐜𝐥𝐨𝐬𝐞 𝐛𝐢𝐠𝐠𝐞𝐫 𝐝𝐞𝐚𝐥𝐬? 

Let’s chat this week — your team’s success starts with one simple step!

📞 Ian: 07563 141 242

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