Heather Marley-Allen's Linkedin Analytics

Seasoned digital B2B marketing professional with over a decade of experience leading marketing and sales technology teams. Proven track record of developing effective GTM strategies, campaigns, and revenue growth solutions grounded in a deep understanding of consumer behavior and psychology. Skilled in relationship building, lead generation, sales lifecycle management, data-driven analytics, and agile methodologies. Committed to a customer-centric approach and driving sustainable growth through strategies that resonate with target audiences on a deeper level. Exceptional team leader and mentor, passionate about fostering a collaborative and high-performing work environment. Areas of expertise include: Digital Marketing, Partner Marketing, Service Marketing, Product Marketing, Brand Strategy Implementation and Management, Go-to-Market plans, and Marketing Psychology.