Industrious Marketing LLC

Owner

Cultivative 

Coordinating and managing paid media campaigns on Google Ads, Bing ads, Facebook, and more.

PPC Strategist

A.D. Creative Group

Led digital marketing department. Focused on developing strategies in social media, content marketing and other digital marketing efforts for clients. 
          • Grew an active client roster from 8 to 47 companies. 
          • More than doubled the annual media budget under management each year. Overall, 20X budget growth in 4 years. 
          • Developed proposals and coordinated with existing and potential clients on engagement.
          • Created marketing strategies with various goals including awareness, go-to-market, growth, and conversion.
          • B2B and B2C campaign marketing strategy, execution, and implementation.
          • Managed client's digital marketing budgets including media spend and monthly coordination. 
          • Coordinated with clients on monthly reporting and attribution management.

Digital Marketing Manager

Developed and implemented strategies in social media, content marketing and other digital marketing efforts for clients. 
          • Developed content and managed social media accounts and communities to drive organic social media growth. 
          • Developed and executed paid social media campaigns utilizing Facebook sales funnels to drive targeted and focused results. 
          • Created and implemented content marketing strategies to drive organic lead generation through SEO and organic social media growth. 
          • Demand generation through paid search campaigns, email and digital ad placements.
          • B2B and B2C campaign marketing strategy, execution and implementation.

Digital Marketing Specialist

Kinetic Marketing & Creative

Digital Manager (Feb. 2016 - July 2016)
Developed and implemented a strategy for web design, digital marketing, email campaigns, and various other online activities. 
          • Managed social media accounts and created strategy for all social media marketing campaigns. 
          • Managed relationships with all digital strategy partners such as developers and digital marketing management companies. 
          • Managed timelines, budgets and successful implementation of all online activities for clients. 

Account Planner (Mar. 2015 - Feb. 2016)
Worked in a project management role, I helped to move client work forward and ensured it stayed on time and on budget. 
          • Managed marketing projects from concept to implementation including email, radio, TV, print and other marketing mediums. 
          • Managed budgets and timelines to ensure projects were completed on time and in budget. 
          • Coordinated and managed relationships with 3rd party providers such as printers, digital marketing partners, radio and TV providers. 
          • Assisted Account Director with managing client relationships through communication and status updates. 
          • Managed client communication platforms such as Basecamp.

Digital Manager

GE Capital

Worked in insurance processing for GE Capital.  Collaborated with management in accumulating, analyzing, interpreting, and reporting operational performance data.  Coordinated and participated with the analysis necessary for functional operations reviews.  Assisted customers, agents, and other associates to ensure proper coverage of assets.  Led/participated in projects impacting the COE and identified and determined requirements for new initiatives and programs.

Insurance Associate

Hepp Building

Family business I grew up working in. Responsible for leading construction crew in the absence of foreman/owner.  Works with carpenter assistants to provide superior quality and exceed desired results.  Monitors performance of team and provides assistance to carpenter assistants while leading crew results.  
•	Willing takes control of crew and continues to reach above average work.
•	Works with crew to ensure processes operates efficiently and effectively.
•	Applies improvements when necessary.

Lead Carpenter

Masterlube

Working with COO to develop and create a social media marketing plan.  As well, created a comprehensive plan to update website and integrate successfully with the new social media plan.  Researched and developed plan regarding the implementation of a customer rewards program. 
• Spent time in individual lube shops to understand the business and customer's needs.  
• Developed a plan to revamp social media and website needs.
• Developed a plan to implement at customer rewards program.

Marketing Intern

MSU Billings Housing and Residential Life

Working as the Resident Assistant on the 5th floor of Rimrock on the MSU Billings campus.  I work with students to help them be successful in their college endeavor.  Also, I am here to assist with students needs in the resident halls and on campus.  RA's work the front desk and provide customer service for individuals who need information or any of the many benefits we offer for living on campus.  Finally, I am a recruitment and retention specialist that works hard to give students a positive experience on campus and encourage them to continue to live in the resident halls.  Primarily a customer service specialist that is the first contact for students living on campus in the resident halls at MSU-Billings.  Worked as a floor manager, to plan exciting programs, provide first contact for students seeking assistance, and assist students in problem solving or mitigation. 
•	Received 2013 Outstanding Community Developer Award for going above and beyond to provide residents an outstanding community experience and exceeding community developer goals.  
•	Monitored floor and assisted residents while addressing performance and behavioral issues.
•	Responsible for helping residents through coaching, community building and providing assistance as well as handling residents issues and complaints.

Resident Assistant

Bureau of Land Management

Monitors status of building and ensures proper maintenance and repair operations are being performed.  Work with engineering division to provide project management and guarantee results are met.  
•	Stepped into role as project manager without prior experience to assist in the successful completion of projects without delay.
•	Worked in and outside of teams as required to assure completion of projects and successful achievement of objectives.

Maintenance Manager/Engineering Aide

Google Ads Consultant & Strategist | Helping B2B businesses generate leads with Google, Facebook & LinkedIn Ads | Paid Search & Social

Hi and welcome to my profile, my names Harrison or Jack and I'm a paid search and paid social pro. Now I know what you're wondering, you have two names??  

Well, since I was a kid people have called me by my middle name, Jack, but others know me professionally as Harrison. So, I go by both and you can choose which one you prefer! 

So, how did I end up managing paid search and social campaigns? Back in 2015, I joined my first agency out of college. Not long after that, they needed someone to help manage digital marketing so, they turned to me and said "hey you're a millennial you understand this stuff right?" And, as they say, the rest is history. 

I specialize in managing and lead gen accounts and have a lot of experience with industrial and service based businesses. My experience across industries helps me audit accounts and help businesses save money and find new opportunities to succeed. 

I also really enjoy helping small and local businesses find success through Google Ads by providing mentoring, coaching and training services.

Let's connect and maybe we can work together too!

As much as I prefer to track sales or qualified leads, there are instances where tracking those conversions isn't possible. That doesn't mean you should default to tracking clicks or page views though. You just might need to get creative. 

For example, brick and mortar stores without online sales present a unique challenge for tracking. Clicks and page views don't tell you if you're hitting an engaged audience though. So, here's what you can try tracking. 

- Store Visit Goals in Google (if eligible) 
- Get Direction clicks on GMB
- Phone Calls 
- Searches on a store locator page
- Content engagement (watching a video or downloading content)

Finding a way to track visitor engagement is crucial to making sure you're reaching the right people. 

Otherwise, you might just be serving ads to bots or kids looking for their next YouTube video.

Harrison Jack Hepp

Google Ads for local businesses. | Paid Search Management & Consulting

The number of times I get into an account that's being "managed" and all that has happened in 3+ months is someone moving the budget up and down still astounds me.

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