BuddyIns Insurance Services

Chief Marketing Officer

Director of Marketing Strategy

FlexCare Medical Staffing

Senior Marketing Manager

Develop content strategies, communication cadences, integrated marketing plans, editorial calendars, and conversion plans, to drive leads. Partner with various departments to ensure that strategy is inspiring, effective, and triggers engagement that is tracked and scored through Salesforce. Strategically shape a positive, productive, and results-oriented content experience for FlexCare's target audiences that results in improved SEO, lead generation, and brand awareness.

Senior Content Strategist

SAFE Credit Union

Responsible for the development and execution of SAFE social media strategy through Facebook, Twitter, LinkedIn, and blog.

Developed social media content calendar around key identified topics/categories that included product, community engagement, philanthropy, thought leadership, staff recruiting, and company culture. 

Developed creative, effective social content aligned with the SAFE brand, mission, and goals.

Collaborated with cross-discipline teams (community banking, product managers, C-suite, and external nonprofits) in the development of content for print and digital collateral that was guided  by market insights, company news and events, and brand goals.

Continuously improved working knowledge of social media and relevant industry best practices to remain current in the ever-evolving digital landscape. Monitored trends in order to provide strategic and creative guidance to the marketing team.

Primary digital/social media evangelist across the organization responsible for providing guidance and education when necessary.

Tracked and reported on key performance indicators to measure effectiveness of social media and content strategies.

Senior Digital Content Specialist

Fundly/NonProfitEasy

Responsible for the development of marketing strategy and all marketing and sales collateral for SaaS company. Managed social media marketing and advised digital marketing manager on content and social media properties including Facebook, Twitter, and LinkedIn. Using Google Analytics, monitored web traffic for three product websites and made creative recommendations to development team. Directed initiative post acquisition and pulled entire product line under a single brand. Leveraged relationship with strategic partners, including Points of Light. Increased brand integrity and awareness by monitoring the quality of marketing content and understanding market exposure.

Director of Marketing and Communications

Communications Consulting

With a strong background in communications and marketing leadership, developed communication strategies for several start-ups. Helped facilitate solutions to communication challenges through development of marketing collateral and by advising leadership on new media. 

Specialized in SaaS and financial services. Created messaging around stories and capturing the "why" for each company.

Corporate Communications Consultant

Legacy Marketing Group

Developed annual marketing and corporate communications strategies and supporting budgets. Managed all corporate messaging to independent producers/agents nationwide. Leading the creative team, helped guide the development of all marketing and sales support collateral. Provided creative and project support for major overseas incentive cruises and annual producer meetings.

Director of Communications

Executed and project managed activities that support the efforts to grow market share. Identified and developed new markets and managed strategic relationships with business partners.

Business Development Manager

Manage multiple fixed annuity product  lines through product implementation and ongoing maintenance to ensure that the product supports the overall marketing objectives established by the chief marketing officer. Act as primary liaison and product expert in the areas of product implementation, promotion, maintenance, competitive research, and field education. Work with sales and distribution to identify product positioning. Review and analyze profitability and recommend changes to products based on analysis and knowledge of the industry and trends. Manage internal communication.

Product Manager - Fixed Annuities

Develop fully integrated communications strategies to promote fixed annuity products effectively through (1) in-depth product and industry knowledge and (2) insight into field marketing and sales. Translate product specs and policy forms into clear, compelling, easy-to-understand language that attracts independent agents and potential policyholder target audiences. Lead management of the customer’s experience through product marketing materials. Build team synergy to meet aggressive deadlines and to support Legacy’s vision and image.

Product Promotion Leader

Marketing strategist experienced in all aspects of the marketing mix. Adept at building, motivating, and managing collaborative creative teams.  

- Director-level expertise in all aspects of marketing
- Writer with extensive background in development of marketing collateral for wide range of industries
- Communicator with ability to identify and implement best practices in digital and print marketing
- Seeker of success stories that support a strong brand

Specialties: 
* Content strategy and development
* Social media
* Digital marketing
* Integrated marketing
* Corporate communications
* Creative and team leadership
* Presentation development
* Executive communications
* Crisis communications
* Project management
* Media relations
* Branding

Meanwhile… at the ILTCI - The Intercompany Long Term Care Insurance Conference…
Marc Glickman, FSA, CLTC is out there shaking hands, kissing babies, evangelizing LTCi like it’s a national sport…
 …and the BuddyIns team back home is over here like:
👀 “Hello? Marc? Are you alive?”
 📱 No texts. 
 💬 No Slack pings. 
 🕵️‍♀️ Not even a carrier pigeon or smoke signal.
We’re assuming he’s either:
 A) Changing the future of long-term care
 B) Lost in the expo hall or
 C) Having way too much fun with other actuaries.
Either way, we’ve got things handled on the home front.
But Marc—if you see this—blink twice to let us know you’re okay.😉 

#ILTCI #LTCi #BuddyIns #ConferenceLife #SendUpdatesMarc

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