Helping B2B companies land 3-5 clients monthly with cold emails. Co-Founder @ Grow Surely.

I’m Greg, Co-Founder of Grow Surely, a leading outbound agency.Our clients have booked 3,000+ sales calls, generated $7.5+ in revenue, and landed meetings with companies like Google, Apple, and Microsoft.100+ B2B companies trust us to fill their calendars with dream clients.Some of our client wins:Recruitful – Closed $100K+ in new revenue in 3 months.JARS Digital – Booked 86 meetings and generated $150K in a saturated market.Consultex PM – Generated $300K+ in revenue with 76 booked meetings.Courimo – Broke into the U.S. market, booked 33 meetings, and generated $100K+.Br8kthru – Landed 74 qualified leads and added $500K+ to pipeline revenue.Email Magic – Booked 55 meetings and generated 152 leads after being rejected by other agencies.If you’re a B2B company ready to scale and land new clients every month, check my featured section to book a 1:1 call.

I'm hiring for a remote account executive.
If you are looking for the following in your career... apply asap. 

1. You're willing to work hard. 
2. You're looking for real growth. 
3. Willing to learn fast (little ego).

We're building something big.
And we need the right person to build it with us.

Apply here: https://lnkd.in/eGDxSbYp

P.S. Know someone who fits? Tag them below.

Gregory Martignoni

Co-Founder @ Grow Surely ($1.5M ARR) | Helped 100+ B2B companies scale with outbound

Three years ago, I felt stuck as an employee.

Now I run a 7-figure outbound agency.

Scaling Grow Surely taught me more than any course ever could.

Here are 10 lessons from the last 2 years:

1. Sales and lead gen always come first. 
No revenue, no business. It's that simple.

2. Keep a long-term perspective on everything. 
It's impossible to lose if you think long-term and never quit.

3. Your first hires set the tone for everything. 
Hire people who think like owners, not employees.

4. Do every job yourself first. 
You can't delegate what you don't understand.

5. The market is always teaching you. 
Your clients and prospects tell you exactly what to fix. 

6. Burnout isn't about working too much. 
It's about being "busy" but not moving forward. 

7. Nothing ever feels "ready."
I launched Grow Surely before I felt ready. 

8. Done beats perfect every single time. 
A good offer sent today beats a perfect one sent next month.

9. Stop explaining your vision to everyone.  
Most people won't get it, and that's okay.

10. Trust your team to own their work.
The more you micromanage, the less they lead.

P.S. If you want to build a predictable client acquisition system, DM me.

You don't need to hire more people.

You just need better AI tools.

Most B2B founders think scaling means adding headcount.

More SDRs, more researchers, more coordinators.

But here's what happens:

- Higher payroll costs.
- Training nightmares.
- Inconsistent results.

And you're still not hitting your targets.

There's a better way.

AI can do the work of 5 people for the cost of 1.

1. It researches prospects faster than any human.
2. Finds verified emails in seconds.
3. Personalizes outreach at a massive scale.

Never takes a sick day or asks for a raise.

The difference?

Some of our clients used to have teams of 8 doing manual outreach.

Now they just have us, using the right AI tools.

Better results, 80% lower costs.

Because smart founders don't just work harder.

They replace repetitive tasks with intelligent automation.

Check the infographic below for 10 AI tools that can replace entire departments.

P.S. What's the first role you'd replace with AI?

B2B sales is changing faster than most people realize.

ZoomInfo is down 90%. HubSpot is down 70%.

Why?

Because the old playbook is dying.

- Paying $30k/year for a bloated CRM.
- Buying contact lists that are 40% outdated.
- Running sequences that feel robotic.

That era is over.

The new playbook looks like this:

- Clay to build hyper-targeted lead lists in minutes.
- Instantly to send personalized emails at scale.
- Claude Code to automate what used to take a full team.

Cheaper. Faster. Better results.

The companies still relying on legacy tools are spending more and getting less.

The ones adopting the new stack are booking meetings for a fraction of the cost.

This is why outbound isn't dead.

Bad outbound is dead.

This mistake is ruining your outbound strategy

(and draining your motivation)

Focusing on outcomes instead of the process.

- “We need 10 new clients ASAP.”
- “We need an extra 20K MRR next month.”
- “We want a 20% increase in calls booked.”

Those are solid objectives. You need them.

But you can’t leave the meeting without a plan.

Objectives → Action Plan → Execution

Without a clear roadmap, you’ll:

Try every new ‘hack’ you read about.

Jump between tactics without tracking anything.

End up not knowing which part is actually broken:

Offer, messaging, or something else.

So here’s my advice if your goal is to get new clients:

Break it down.

For example, if your goal is to get 10 clients:

- Send 10,000 emails
- Aim for a 2.5% reply rate
- Convert 20% of replies into calls
- Convert 20% of calls into clients
- Get 10 clients

Map the steps.

Execute the plan.

Track everything.

And if you need the right frameworks, I’m here to help.

Follow me for daily outbound tips.

All go-to-market teams talk about Clay.

But they're missing 90% of what it can do.

Here's what they're overlooking:

GROWTH & DEMAND GEN:

• Hyper-personalized email marketing
• AI-powered lead scoring
• Targeted ABM workflows
• Smart lead routing & segmentation

SALES:

• AI-driven personalized outreach
• Comprehensive lead data enrichment
• Real-time intent signal tracking
• Dynamic CRM contact updates

REVOPS:

• Intelligent CRM data enrichment
• Automated data hygiene
• Sales-marketing data alignment
• Customer journey mapping

SEO & CONTENT:

• Programmatic SEO landing pages
• AI-generated blog content
• Automated content distribution
• Competitive content insights

MARKETING:

• Brand monitoring automation
• Multi-channel campaign execution
• Performance analytics tracking
• Content amplification strategies

MARKET RESEARCH:

• Automated competitor tracking
• AI-powered industry trend analysis
• Product feature comparison
• Company intelligence gathering

PR & MEDIA OUTREACH:

• Media contact database enrichment
• AI-personalized PR pitching
• Targeted press distribution
• Influencer identification

HUMAN RESOURCES:

• Enhanced candidate sourcing
• Automated job application personalization
• Job market monitoring
• Talent pool intelligence

The result?

Your entire revenue engine runs on autopilot.

While competitors juggle 15 tools, you manage one.

While they manually research prospects, Clay does it instantly.

While they send generic outreach, Clay personalizes everything.

This is the future of B2B sales.

P.S. Which part of your GTM strategy takes the most manual work?

I asked 40+ CEOs which cold emails they respond to.

Here's what came up the most:

- Emails that understand their pain points
- Emails that show success with similar clients
- Emails that give relevant examples

So, for your next cold email, ask:

- Which pain point does this email address?
- Which similar clients have we worked with?
- Does this example match their pain point?

You’ll get more and better meetings.

Follow for more.

Everyone talks about "personalization" in cold email.

(But they're doing it all wrong)

They personalize the message.

But ignore who they're messaging.

Real personalization starts before you write a single word.

It starts with who you're targeting.

I used to obsess over perfect email copy.

While sending it to terrible prospects.

Then I flipped my approach.

I started personalizing my prospect list first.

Here's how:

Step 1: Cast a wide net

- Use basic filters in Clay.
- Industry, company size, location.
- Don't overthink this part.

Step 2: Let AI qualify every company

- AI visits each company website/description.
- Asks one question: "Do they fit my ICP?"
- Simple yes or no answer.

Step 3: Keep only the "yes" companies

- Filter out everything else.
- Now you have a laser-focused company list.

Step 4: Find the right contacts

- Job titles, seniority, experience.
- The people who actually make decisions.

Step 5: Score, enrich, and validate

- Clay lets you enrich with any data point.
- Build variables for meaningful personalization.
- Get creative here.
- This creates the foundation for emails that convert.

Remember: 

The best email copy can't save bad targeting.

But good targeting can save average copy.

Follow for more Clay tips.

How to create hyper-targeted lead lists with Clay

1 in 3 prospects never see your emails.

Here’s how to fix it in 60 seconds:

Your email tool flags catch-all domains as “risky” and tells you to skip them.

But here’s the truth:

You’re losing 30% of your TAM.

Because 1/3 of your dream clients use catch-all emails.

And you’re ignoring them.

Here’s what happens when you skip catch-all emails:

- You delete prospects who would’ve replied.
- ⁠You shrink your lead pool before hitting “send.”
- You leave money on the table for competitors.

Now don’t forget:

We still need to keep bounce rate as low as possible.

This is why I use Icypeas:

- Verifies catch-all emails
- Reaches real people others skip.
- Reduces bounces to <1%
- Protects sender reputation.

The math is simple:

More verified emails = More replies = More closed deals.

Especially critical for small teams.

You can’t afford to miss 30% of your TAM.

What's working for SaaS cold email in 2026:

(We sent 1M+ emails to figure this out)

No demos. No sales calls.

Just driving free trial signups directly.

Here's what we're seeing:

The best-performing emails are embarrassingly simple.

One sentence of value. One CTA. No links.

"We built a tool that does X. It's free. Reply YES and I'll send you the link."

That's it.

Your product needs to do the selling.

Not your sales team.

And if you don't have a free version to offer cold traffic?

You're making it 10x harder than it needs to be.

The buying decision happens inside the product.

Not on a call.

P.S. Still think cold email doesn't work for SaaS?

taplio

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