TALA

From everything you need from your activewear to everything you want for your everyday, our sustainably and ethically produced styles mean you don't have to compromise.
 
Founded by fitness entrepreneur Grace Beverley after years of working in the industry, TALA was conceptualised to fill the gaps in Grace’s own wardrobe and to deliver what the industry is missing: sustainably-produced activewear that doesn’t let you down on performance, flattering fits, quality or style, and without the hefty price tag. We’ve got what you’ve always been looking for; styles you will feel good in, and good about.

Founder

SHREDDY

Our mission is to provide no-nonsense, expert-led solutions to the everyday gym-goer, bringing premium expert content and products to the consumer without the premium price tag.

In October 2019, Shreddy took the FitTech world by storm by going mobile with its retro-feel fitness app, designed to present your perfect workout and meal plans based on your preferences and goals. The intelligent algorithm-powered app holds at its core the importance of your fitness journey seamlessly fitting into your lifestyle - with its truly personalised technology - whilst never losing sight of your goals. The app was created off the back of the huge success of the Grace Fit Guides, which were used by over 350,000 women over 2 years, and has utilised its most popular workout structures and exercises to formulate an enjoyable and empowering plan. With home and gym workouts, real-time classes, meal plans, recipes, weight tracking and even an in-app community, Shreddy is truly the only app you will ever need to reach your fitness goals.

CEO & Founder

Retrograde

Retrograde is on a mission to democratise the creator industry forever using AI, helping creators earn more from their work.

Co-Founder

POGO

POGO is the first charitable fundraising platform powered by purpose driven brands. We believe in incentivised giving, meaning when you donate on POGO, you’ll unlock awesome rewards from your favourite brands.

The idea is simple; make small donations to fantastic causes and unlock exclusive discounts, special offers or exciting prizes from the brands you love.

Join us on our mission and help us raise millions for amazing causes, all whilst making marketing a little more ethical and fundraising a little more fun.

Non Executive Director

- Supported key figures by creating reports to review team performance for each territory.
- Performed account planning and 360 client analysis.
- Reported Best Practice and formulated win-path planning with territory managers.
- Transformed reporting systems to produce more efficient results streamlining our approach to relevant analysis.
- Received perfect score in end of placement evaluation, and was invited to extend my time.
External to Job Role:
- I was awarded a first place ecommerce award for creating a winning sales pitch by the Head of e-commerce and the CEO of IBM UKI
- Role of STEMNet ambassador, encouraging young students - especially girls - to consider STEM careers

New Client Acquisition Analyst (Europe)

Goldman Sachs

Women's Insight Programme

Vivere l'Italiano

At Vivere l'Italiano, I helped to get the language school online via the use of social media. I created and maintained their Instagram and LinkedIn pages, and aided in the improvement of their Facebook, Twitter and Pinterest sites. On the marketing side, I designed both their posters and flyers to be distributed near the school, helping to increase the exposure of the company throughout London.

Social Media Coordinator

Discovery Summer

Assistant in classes of Philosophy, Ethics, Economics and Debating to students from over 65 different countries.
Acting as the intermediary between teachers and students – developing my leadership and communications skills.
Group Leader on field trips to London for classes of up to 15 children.

Student Host Scholar

Grace Beverley is the Founder of womenswear brand TALA, fitness tech brand Shreddy, personal organisation brand The Productivity Method, and Co-Founder of AI company Retrograde. Grace has raised over $14m in Seed & Series A funding for TALA and Retrograde in rounds led by blue-chip venture capital funds. 

Beyond this, Grace is a leading voice on female funding, the representation of women in media, sustainable fashion and entry into entrepreneurship, which she has spoken about on BBC Radio 4’s Woman's Hour, Bloomberg News and Vogue Business. She was named first in Forbes 30 under 30’s retail and ﻿e-commerce list at age 23. Grace’s first book ‘Working Hard, Hardly Working’ was an instant Sunday Times No. 1 Bestseller. Her podcast of the same name has a reach of over 100 million people and hasn’t left Spotify’s Top 5 in the Business Charts.

Asking for what you want shouldn’t make you feel like a bitch. But for so many women, it does.

We’ve been taught that being assertive means being bossy, difficult, or demanding when in reality, it’s how you get what you deserve.

Lately, I’ve been thinking about how much my mindset has shifted since I started seeing assertiveness as something good rather than something to apologise for. 

Turns out, that shift has a name: cognitive appraisal. It’s about reframing the way you see something like turning nerves about public speaking into excitement to share what you know. 

I did a deep dive episode on it this week: https://whhw.komi.io

Grace Beverley

Asking for what you want 🎙️

Founder: TALA, SHREDDY & The Productivity Method | Co-Founder: Retrograde | Forbes 30U30

I’ve been thinking a lot about how uncomfortable it can feel for women in business to ask for what we want.

Because somewhere along the way, we were taught that being likeable matters more than being honest. That politeness is safer than clarity. That it’s better to keep the peace than to risk being seen as “too much.”

And that conditioning doesn’t just disappear when you grow up it follows you into meetings, salary negotiations, client calls, and all the small “quick favours” you say yes to when you really mean no.

But asking for what you need isn’t rude it’s respect. It’s how you build trust, not just with others, but with yourself.

In this week’s pod episode, I wanted to unpack why it’s so hard to advocate for ourselves at work, what the psychology says about it, and how we can start to change it. I also spoke to the brilliant Terri Cole, who shared such valuable insight on what healthy assertiveness looks like in practice.

You can listen now wherever you get your podcasts and if this resonates with you, I’d love to hear your thoughts.

You can listen to the episode here: https://whhw.komi.io

We're officially opening another central london TALA store in less than TWO WEEKS! 

Which means all aboard the vlog train because I’m taking you with me again.

I’m cautiously hopeful that this might be less stressful than last time since we’ve all done this a total of once before, but I know from experience that it’s always the things you least expect that will decide to ruin your week when you least expect it, which is bad news for me, but hopefully entertaining news for you. 

I’ll see you update you later this week 🤞

When you’re building something new, it can be so easy to forget that everything we now see as the norm started as someone’s random idea.

In this week’s episode, I spoke to Olamide Olowe, the founder of Topicals, about what it means to create something groundbreaking when the odds are stacked against you and how persistence, even when the world isn’t exactly cheering you on, can turn struggle into real success.

It’s one of those conversations that leaves you both inspired and reflective on your own journey.

If you wanted to give it a listen i'll drop the episode here: https://whhw.komi.io

olamide

"I'm just a dreamer from Derby"

Kate Halfpenny is not just the designer of the best thing I've ever put on my body (my wedding dress) she's also a woman with the most incredible career.

Kate Halfpenny started making wedding dresses for friends and family as a side hustle whilst she was a celebrity stylist, and transformed that side hustle into one of the world's most iconic bridal brands.

I'll be honest I went into the bridal process with absolutely no idea what I was doing and feeling like I wasn't really a 'wedding dress person', so I wanted to make this episode an episode for any brides-to-be who feel similar, I asked Kate all the questions I wish I'd asked earlier when I was searching for 'the one', like:

- The biggest misconception most brides have when they're shopping
- When you should actually start searching for your dress
- Why shopping with all your friends & family isn't always the best idea
- The lessons she learnt in her 20s that have shaped her career

You can listen to the episode here, I really hope you love it: https://whhw.komi.io/

Designer at Halfpenny London

If you want strong campaign messaging and you're not creating a messaging house, I hate to tell you but I think you're making a mistake. 

What is a messaging house you ask? 

It's where you define all of the messaging that you’re going to be using in your launch campaign, which can then be pulled from to use across every channel and platform, outlining your USPs, key features and benefits, and the problems you’re solving for your customer (emphasis on problem solving!). 

Across the businesses, I use my template to formulate the basis of every single piece of copy, from socials to marketing material to your website. 

I always say that repetition should be a lot less worrying than consistency when it comes to copy because you get bored of your copy, way before your customer does. 

The best thing about this is that once this is confirmed, you and your team can all pull from this so all platforms are cohesive and sharing the same message!! 

I've got a whole module on messaging and storytelling in my new method series course, The Branding & Marketing Method, and I share my exact messaging house template too, so if you're nosy, you can sign up here (and get £50 off if you're quick): https://lnkd.in/eaRhpCxz

The magic of a messaging house

Sabrina Dhowre Elba is an entrepreneur, UN Goodwill Ambassador, and co-founder of S’ABLE Labs with her husband Idris Elba. What I love most about her story is how honest she is about changing her mind. She had her whole career mapped out, was meant to go into law, and then realised it didn’t feel right anymore.

And instead of forcing it, she changed direction. Which sounds simple, but when you’ve built your whole identity around a plan, it’s one of the hardest things to do.

We spoke about:

- What happens when your 10-year plan stops making sense
- Finding confidence when people underestimate you
- How she's changing the skincare landscape forever
- Her first funding round
- Crafting your brand story

You can listen to the full episode here: https://whhw.komi.io

taplio

Grace Beverley's Linkedin Analytics

Grace Beverley

Performance ScoreGrace Beverley's LinkedIn Performance

What is Grace talking about?

Grace Beverley's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Grace Beverley's Linkedin Analytics

Grace Beverley

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Grace Beverley's LinkedIn Performance

What is Grace talking about?

Grace Beverley's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Grace Beverley's Linkedin Analytics

Performance ScoreGrace Beverley's LinkedIn Performance

Grace Beverley's Best Posts (last 30 days)