I’m a marketing leader with a flair for storytelling.

With 7+ years of experience in B2B SaaS, I turn complex challenges into clear narratives and measurable outcomes. From brand positioning and product launches to full-funnel growth campaigns and executive comms, I lead strategies that don’t just resonate - they perform.

Currently working as Global Head of Marketing at UpSlide. UpSlide’s mission is to help people work better. For the last 14+ years, we’ve been supporting some of the most well-known companies across financial and professional services to boost productivity in Microsoft 365 by improving brand compliance and consistency across their corporate documents.

A former award-winning journalist turned marketing strategist, I thrive at the intersection of insight, creativity, and performance. Whether it’s launching a new product, redefining a brand, or crafting campaigns that spark conversation and convert - I’m hands-on, data-led, and impact-driven.

🔍 Specialties
Growth marketing · Brand positioning · Demand generation · Thought leadership · Content & comms strategy · SEO/SEA · Team leadership · SaaS/B2B

🖋️ Background
Accredited journalist (NCTJ Gold Standard Diploma); BBC Studio award honouree.

Today we enter a new phase of our journey at UpSlide with the launch of our new UpSlide AI offering, and its flagship feature, AI Consistency Check.

This is the result of countless hours spent talking to our clients in financial services to understand their pain points and challenges - especially as AI-generated content becomes more prominent in their day-to-day document creation process. 

What the team delivered is a tool that can catch miscalculations, inconsistencies in key figures and errors in narrative.

In one click, in just a few minutes, and all within PowerPoint.

From a marketing perspective, this is exactly the type of functionality I love to work on: it solves a clear pain point, it's visually compelling, and frankly, it's so much better than anything out there.

When we tested it, AI Consistency Check found 4x more errors than generic AI tools like Claude, ChatGPT, or Copilot, and did so twice as fast.

Couldn't be prouder of all the work that went into this - big congrats Matteo Bordin, Diane Dumas, Valentin, Simone Lilley, Will Barry, and the many other UpSliders who worked on this (especially our incredible dev team - thanks for making my job as a marketer easier).

Find out more: https://okt.to/1IO5sg

Giorgia Guantario

First and foremost, I’m a storyteller. Whether for a feature, an interview, a whitepaper, a tweet, or a script, I thrive on putting words on paper and connecting the dots. I enjoy simplifying complicated concepts and starting conversations, especially when it comes to technology. I'm also pretty good at devising content, comms and social strategies. 💁‍♀️

✨ 6+ years of experience in digital and content marketing
🖋️ Accredited journalist and editor
👩‍💻 Specialised in B2B SaaS

Currently working as Content Director for UpSlide. Our mission at UpSlide is to help people work better. For the last 12+ years, we’ve been helping some of the most well-known companies across financial and professional services to boost productivity in Microsoft Office, whilst improving brand compliance and consistency across their corporate documents.

🌟 Career highlights

• Gamma's first-ever "Marketer of the Month" for January 2022
• Developed the popular "Women in Tech" feature in CNME magazine
• Highly commended in the Magazine Academy's BBC Studio Outstanding Consumer Journalist 2018 for a piece on fascist affiliations among Italian football fans
• Highly commended in the Magazine Academy's BBC Studio Best New Magazine Brand 2018 for GBTQ+ magazine Bender

✍️ Portfolio

Want to read my work? Check out my portfolio ➡️ https://giorgiaguantario.journoportfolio.com/

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