The Remote Marketer

Helping early-stage startups in HRTech and MarTech build a marketing function and engine from scratch, one that drives brand positioning and revenue.

Founders and teams reach out when they’re:

- Pre-seed or seed with no marketing team (and no time to run it themselves)
- Working with freelancers but don't have time to manage them all
- Looking for per-project consulting and support
- Heads of Marketing wanting to scale ecosystem marketing
- HR and marketing teams ready to grow employer brand and hiring reach

My focus is ecosystem marketing: social, content, partnerships, and community.

If that sounds like you, send me a DM with your challenge. Let’s talk.

Founder

I help marketers and people in tech land remote jobs and build a career they love.

Let’s be real: finding a remote job in tech isn’t easy.

Maybe you’re:

→ Ready to job search but unsure where to begin.
→ Applying but not landing interviews.
→ Interviewing but not receiving offers.

Now imagine this:

You wake up excited because you have a remote job you love, doing meaningful work wherever you want.

How you can start working with me:

1️⃣ Career power hour: 60-minute AMA.
2️⃣ Resume and LinkedIn rewrite: Get marketer-proof application material.
3️⃣ My free content: Learn for $0 on LinkedIn and The Remote Marketer newsletter.

People who’ve worked with me say:

"Gina’s guidance was excellent, helping me stand out by showcasing my skills and focusing on concrete results. My profile is clear, effective, and fully aligned with my goals." Quique from 🇲🇽

"Thank you so much for the coaching session! It was incredibly helpful and insightful regarding the adjustments I can make in my job search." Jens from 🇧🇪

📩 Got questions? Book a call or DM me to learn more.
https://calendly.com/theremotefirstmarketer

Remote Career Coach

Arc.dev

Arc is a Techstars-backed marketplace that connects companies with top remote talent, featuring 350,000+ vetted professionals across 100+ countries.

-Led social media strategy for Arc and Codementor, managing 8 brand accounts across LinkedIn, TikTok, Instagram, and X, plus Arc's founder's LinkedIn. 
- Drove 4x growth across channels with 4M+ impressions, leading a remote team of social media specialists.
- Led Arc 3.0 Product Hunt launch, securing #1 Product of the Day, 2,500+ impressions, and 450+ signups.
- Launched partner program, onboarding Meta and Multiplier to our partner marketplace.

Marketing Manager

Interim Head of Marketing (6/23-8/23), managing a remote team of 4 marketers.

- Founded Arc's Influencer Program, attracting 100+ developers and cutting CAC by 50%.
- Generated $20,000 in revenue from paid sponsorships in Arc & Codementor's newsletters.
- Led online job fair series, driving 30,000+ developer signups and 30+ employers.

Growth Marketing Campaign Manager

Compose.ly

Compose.ly connects businesses, from eCommerce startups to Fortune 500s, with vetted writers, delivering high-quality, scalable content.

- Built a HubSpot chatbot, increasing lead conversion rate by 30% and reducing response time by 50%.
- Developed an automated FAQs database, lowering support ticket volume by 20%.

Operations Project Manager

- Grew the writer and editor communities 4x by onboarding and managing 200+ freelancers.
- Wrote the monthly community newsletter, increasing the open rate to 30% and CTR to 35%.

Community Manager

PicCollage

PicCollage is a top photo app for iOS and Android, with over 200 million downloads.

Led the Latin America content localization strategy for PicCollage, increasing app downloads by 4x and generating $5,000+ in revenue in one month.

Community Intern (MBA)

PepsiCo

Commercial Development Coordinator 

Sales and Marketing Trainee

Unilever

Supply Chain Intern

Fractional Head of Marketing | Top 10 Remote Work Creator (Favikon) | I help marketers turn their skills into a story hiring managers want to buy + early-stage startups drive pipeline with content-led branding.

Hi!👋 I'm Gina, Mexican-born and living in Taiwan since 2018.

After 3 years in corporate, I pursued an MBA in Taiwan and landed my first role at a startup.

I went from Sales → Community → Operations → Marketing.

I've worked with VC-backed startups (Techstars, 500 Global, YC) across mobile apps, EdTech, and HRTech industries.

I'm a startup marketer, hands-on strategist, and generalist. I've done everything, from growth to brand strategy, and I know there's no one-size-fits-all approach.

My strengths:

→ B2B and B2C marketing
→ Employer branding
→ Social media strategy
→ Ecosystem marketing

After a few years of helping people worldwide find remote jobs at Arc and hiring for our internal team, I discovered my passion for helping others build careers they love.

That's why I started coaching and creating content on LinkedIn (1K → 45K followers in 12 months).

I help marketers use social selling to get hired remotely.

I've built my dream career, fully remote, and I believe everyone deserves a career they love.

***

How I can help you:

1️⃣ [Waitlist Open] The Remote Marketer Accelerator
2️⃣ Career power hour 
3️⃣ Resume and LinkedIn rewrite
4️⃣ My free content on LinkedIn and The Remote Marketer newsletter

Brand Partnerships: https://www.passionfroot.me/gina-sapien

📩 Questions? Send me a DM, and let's chat.

Most job seekers spend 4 hours/day on applications.

The smart ones spend 1 hour building relationships.

Guess who gets hired faster?

Here's the sustainable networking routine that works:

1/ Morning power move (20 mins)

Before you touch a single job board:

- Find 5 people in roles you want
- Check what they posted this week
- Engage meaningfully (not just "great post!")

Why? Because visibility > applications.

2/ The daily 3-message rule

Send 3 DMs that aren't about you:

- "Your post about X made me think of this article"
- "Congrats on the new role! How's the transition?"
- "Saw your team is working on Y - here's a resource"

No job pitching, just building rapport.

3/ Weekly strategic deep dives

Pick 2 dream companies:

- Follow the entire marketing team
- Study their challenges for 2 weeks
- Then reach out with genuine insights

Not: "I want a job" 
But: "I noticed you're expanding into APAC markets..."

4/ The compound effect

- Week 1: You're a stranger 
- Week 4: You're that one who shares great content 
- Week 8: You're top of mind when roles open 
- Week 12: You're introduced to hiring managers

The math: 

3 connections/day × 30 days = 90 warm relationships

Those 90 will outlast any job search.

Your next job won't come from application # 237.

It'll come from:

- The person whose post you thoughtfully commented on
- The connection who remembered your expertise
- The hiring manager who already knows your name

I learned this the hard way after being laid off.

The opportunities that saved me? 

All from relationships I'd built without agenda.

Your future role is 3 conversations away.

What's stopping you from starting today?

P.S. Ready to turn your network into your net worth? The Career Rebrand Accelerator reopens next month. We'll build YOUR personalized networking strategy together 💥

Gina Sapién

💥 Helping marketers build intentional remote careers by growing their personal brand | The Career Rebrand Accelerator is open | 10M+ organic views, 38+ marketers in 10+ countries mentored | Fractional Brand Marketer

"Should I get LinkedIn Premium for my job search?"

Every week, I get this question.

Here's what nobody tells you: 

Free users can do 80% of what Premium offers. 

But that remaining 20%? Life-changing.

Not for:

❌ Learning courses (YouTube is free)
❌ Applying to more jobs (waste of money)
❌ Have AI write your profile (worse than ChatGPT)

But absolutely YES for:

1/ Personalized connection notes

The brutal math:

- Free: 5 custom notes/month
- Premium: 100 custom notes/week

That's 400 vs 5 per month.

80x more chances to connect with decision-makers.

They're your golden tickets.

"Hey, loved your post about X" > spam requests.

2/ Who's viewed your profile

See EXACTLY who's checking you out:

- That hiring manager from your dream company
- The VP who viewed you 3 times this week
- Recruiters actively sourcing for roles

Then reach out while you're fresh in their mind.

3/ Direct messaging anyone

If they haven't accepted your request...

- Message that CMO directly.
- Reach out to remote-first founders.
- DM people who can actually hire you.

That's it. Those 3 features.

Everything else? Nice to have, not need to have.

My advice?

Test it for 1-2 months during your active search.
Define if it accelerates your networking.
Keep it if it's working, cancel if it's not.

Simple as that.

Speaking of which...

I have 7 free 2-month Premium trials (only if you haven't used your 1-month trial yet).

Drop a comment with EXACTLY how you'd use these features in your job search and I'll gift you one 💥

The ugly truth about 6-figure solopreneurs:

We all started with garbage setups.

I'm making 2x my salary with Calendly and a landing page built with Gamma.

Meanwhile, someone just spent $50K on a "perfect" website that makes $0.

I almost fell for it too.

Spending weeks obsessing over the "right" setup, perfect branding, and making everything look professional.

But startup marketing taught me: 

Ship fast, fail fast, iterate faster.

So I did:

- Month 1: Stan store live 
- Month 1: First paying client
- Month 2: Tested 3 different offers 
- Month 3: Found what works + raised prices 
- Month 6: Switched to Calendly + Gamma 
- Month 12: 2x my corporate income

The marketers crushing it right now aren't the ones with fancy setups.

They're the ones who started before they were ready.

You don't need:

❌ Custom website 
❌ Perfect branding 
❌ Complex funnels 

You need:

✅ One solid idea 
✅ Basic tools that work 
✅ The guts to start messy

Every day you wait for the "right" tools is a day someone is landing clients with Google Docs and grit.

Perfect is the enemy of paid.

What's the one thing you're waiting to be "perfect" before you start?

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

Your biggest career problem isn't your experience.

It's that no one can see it.

My client EE learned this the hard way.

Director of Media. 
Published author. 
Podcast host.

Yet her LinkedIn looked like a ghost town.

All those achievements? Invisible.

The disconnect was painful to see.

Here's someone who's literally shaped how organizations tell their stories, but her own story wasn't being told.

In 90 minutes, we changed that.

We didn't add anything new.

We just made the invisible visible:

✅ Her nonprofit impact (buried in paragraph 3)
✅ Her thought leadership (zero mentions of her book)
✅ Her media expertise (hidden behind generic titles)

What shifted wasn't her experience.

It was her confidence in owning it.

"You understood my career story in a way that was clear when I saw my new resume and LinkedIn. It was spot on and aligned toward where I'd like to head next."

After years as Director of Media, she was ready for her next chapter but felt stuck.

Not anymore.

Sometimes the biggest win isn't landing the job.

It's finally seeing yourself the way others should see you.

Your achievements matter.
Your story deserves to be heard.
You just need someone to help you own it.

P.S. If you're like my client, accomplished but invisible, The Career Rebrand Accelerator reopens next month. 

We make sure your story is impossible to miss. 

DM me if you're even a little curious 💥

You're not building a personal brand.

You're running your company's second account.

Every week I see marketers proudly sharing their "personal brand journey" while their profile looks like this:

❌ Company banner as header image
❌ Reposting company announcements
❌ Using company templates
❌ Speaking in corporate "we"

That's not a personal brand. 

That's unpaid overtime.

Here's the wake-up call:

When you leave (and 50% of us will), what happens to all that "brand building"?

Gone. Because it was never yours.

I've helped 35+ marketers build actual personal brands. 

The ones who succeed understand this:

Your company's wins ≠ Your story 
Their product launch ≠ Your expertise 
Their funding round ≠ Your value

Real personal branding looks like:

✅ Sharing what YOU learned from that product launch
✅ Teaching the frameworks YOU developed
✅ Building relationships on YOUR terms
✅ Creating value that follows YOU

The marketers landing 40% salary increases?

They're not the ones with company logos plastered everywhere.

They're the ones who turned their experience into their own narrative.

Your employer already has a marketing team.

Start building something that actually belongs to you.

Because when the next layoff email arrives, your company's banner won't get you hired.

But your personal brand will.

👋🏻 I'm Gina, founder of The Remote Marketer, I help marketers turn their story into a brand that gets them hired remotely.

"But I don't have access to our analytics dashboard..."

Stop right there.

I've coached 35+ marketers through this panic and the ones who land offers know one thing:

You don't need perfect data to prove your impact.

Last week, a client told me she couldn't quantify anything because she didn't track metrics.

Two days later, she had 15 numbers for her resume.

Here's how we found them:

1/ The before/after method

No analytics? Document what you can observe:

- Newsletter subscribers before vs now
- LinkedIn followers before vs after strategy
- Website traffic (even basic Google Analytics)

My client discovered she'd grown their LinkedIn from 500 to 8K followers. 

That's a 1,500% increase she almost didn't mention.

2/ The time-based estimates

Can't access exact numbers? Use logical estimates:

- Posted 3x/week for 6 months = 72 pieces
- Ran 5 campaigns on 4 channels = 20 touchpoints
- Reduced approval time from 5 days to 2 days

These are real, quantifiable impacts.

3/ The comparison method

No internal benchmarks? Use external ones:

- Industry average email open rate: 21%
- Your campaigns consistently hit 35%+
- That's 67% above industry standard

Suddenly you have context that matters.

4/ The tool hack

Free tools that give you instant metrics:

- Similar Web (competitor traffic estimates)
- LinkedIn Analytics (even basic accounts)
- Google Trends (search volume changes)

Screenshots = proof.

5/ The story numbers

Sometimes the best metrics aren't percentages:

- "Launched product to 10,000 waitlist signups"
- "Secured 5 partnership deals worth $X pipeline"
- "Trained 15 team members on new process"

These paint a picture of scope and impact.

Hiring managers don't need hyper-level precision.

They need to understand:

✅ The size of problems you've tackled
✅ Your ability to measure what matters
✅ The scope of your impact

Stop waiting for perfect data. 

Start documenting what you DO have access to.

P.S. Inside The Career Rebrand Accelerator, we have an entire module dedicated to finding and framing your metrics. Applications are open💥

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