Growth outbound @Yousign │ GTM engineer for early stage startups

If you're reading this, then you’re a GCC SaaS founder who:

-Built a solid SaaS product. 

-You've got paying customers. 

-Is in Seed or Series A. 

But now? You're stuck.

Every month feels the same. Your sales team isn't delivering. Those "growth hackers" you hired took your money and left you with nothing but vanity metrics. You see US and European SaaS companies scaling effortlessly while you're trapped in endless pilot programs and "maybe next quarter" conversations.

The GCC SaaS scene is different. Those generic LinkedIn posts that work in Silicon Valley? They fall flat here. Western-style cold emails? They get ignored. Agencies selling you "brand awareness"? They're burning your cash.

I've seen it all before. Founders just like you, with incredible technology, wasting years and millions trying to force growth tactics that don't fit our market.

But it’s not magic to grow your SaaS. It's simply using the right systems for our market:

1️⃣GTM That Fits Our Market- Not Silicon Valley's playbook

2️⃣Content That Gets Meetings- Not just "engagement"

3️⃣Founder-Led Sales Systems- Close enterprise deals faster

If you're tired of spinning your wheels, let's talk. No BS, no generic advice - just 30 minutes to identify what's really holding you back and how to fix it.

Send me a DM and we'll take it from there

Ginni AI with Mai Medhat was my introduction to startup growth.

Yousign with Paul de Framond is where I'm learning what it actually takes to scale.

I'm only 6 weeks in.

And it's nothing like what the growth gurus talk about.

Everyone wants to tell you about their "viral loop" or their "product-led growth motion."

Nobody wants to talk about what happens when you're in the middle of explosive growth and need to keep the engine running.

Here's what I'm dealing with at Yousign right now:

We're scaling GTM in the middle of its fastest growth period.

That means:

We can't afford to pause and "figure things out."

Every experiment needs to run in parallel to keep existing channels performing.

We're optimising campaigns that are already working while simultaneously testing entirely new market segments.

We're building processes that need to handle 3x the volume we have today.

This isn't the "let's try some stuff and see what happens" phase.

This is: "We know this is working, now how do we 10x it without breaking everything?"

The pressure is different.
The speed is different.
The stakes are different.

At early-stage startups, failed experiments cost you some time and budget.

At a scaling company, failed experiments can stall momentum you'll never get back.

So you learn to move fast AND be precise.
You learn to test aggressively AND kill bad ideas faster.
You learn to trust data over intuition because at this scale, your gut will lie to you.

This is what real startup growth looks like. 

Less playbooks. More pattern recognition. 
Less "best practices." More figuring it out in real-time. 

And I wouldn't want to be anywhere else.

Salim Sraj

I help CEOs, C-Level executives increase their reach and convert their followers into clients through LinkedIn Ghostwriting

Last week, I saved 4+ hours for our sales team by using the "Signal-based outreach" approach.

I’m convinced signals will change how sales teams close more deals and bring more revenue for every company.

Here are 2 moments where it made a real difference for our sales team at Yousign:

1. Smart Segmentation

Normally, teams would get a massive CRM export, hundreds of leads, many low-quality.
We sifted through signals and pulled only the leads showing real engagement or intent.
Result: BDRs and AEs had a highly targeted list to act on.
No wasted effort, no “spray and pray,” just clear, actionable outreach.

2. Campaign Playbook Audit

We needed to focus only on the strategies that actually worked.
The usual way for any company is: Long reports, meetings, and unclear instructions. Half of it gets lost.

This time, we analyzed the signals from past campaigns and highlighted the messaging and value props that were already getting results. We shared the insights with the sales team, who then adjusted their sequences accordingly.

The sales team instantly had a clear path forward. They could prioritize high-value leads and skip the low-quality lead lists. Campaigns launched faster, replies came sooner, and the team focused on meaningful conversations.

So no, signal-based outreach won’t replace salespeople anytime soon.
Actually, understanding your prospects and following the right process has never been more critical.

But I’m convinced signals will change how outbound teams work together.
And one clear insight beats 100 leads guessed at randomly.

Curious if you are seeing the same shift?

Most people think working at a startup/Scaleup is "wasting time" before going solo.

That's the dumbest take I've ever heard.

You can't learn how to build a startup from podcasts or Twitter threads.

You learn by watching it happen.

When you're inside a startup, you see:

- How features get prioritized (and which ones get killed)
- How do deals close when the product isn't even ready
- How A+ people get hired and B players get fired
- How content gets made that actually converts

This isn't stuff you read about.

It's stuff you witness in real-time.

I watched one decision made in seconds save months of headaches.

I saw how the best salespeople closed deals by solving real problems, not pitching features.

I sat in product meetings and learned how to nail exactly what customers need.

If you start from scratch with no experience:

- You'll burn cash on the wrong hires
- You'll waste months building features nobody wants
- You'll test channels that never had a chance of working

But if you have already worked in a startup/Scale-up?

You've already seen what works and what's BS.

You move 2x faster because you know the playbook.

Working in a startup isn't slowing you down.

It's giving you an edge that everyone else might not have.

Clay analyzed 3M+ automated buying signals from 3M+ companies to see when outreach actually works.

Here’s the insight: 

Sales isn’t about being louder; it’s about showing up at the exact moment someone cares. 

We’ve all ignored thousands of cold emails, but the one that lands mentions something specific about what’s happening for the recipient right now.

To convert outreach into real conversations, all 3 must align:

Qualify the company → Are they actually a fit?

Find the right person → The one who cares about solving this problem.

Hit the right moment → When they’re primed to act.

You should track signals on 2 levels: 

1. Company-level signals: 

-Google News RSS Feeds: Monitor legislation, regulatory changes, market shifts. When laws change, companies must respond; that’s when your solution matters.

-Mentions from X: Track keywords and pain points to find exact moments of interest.

-Mentions from Reddit: With 10.2M EU users, people share honest experiences and ask for recommendations, real buying signals.

Three agents can pull in new intent-based leads automatically for outreach.

2. Person-level signals:

-Promotions to senior roles → new urgency to deliver results.

-Job changes → openness to new solutions.

-New hires in key positions → current tools are re-evaluated.

-Organizational restructuring → new budgets, priorities, and willingness to act.

These moments indicate autonomy, budget, and motivation when someone is ready to buy.

The brutal truth: the deal isn’t won in messaging; it’s won when company, person, and timing line up. Perfect copy alone barely moves conversion rates. Most founders optimize the wrong thing; they obsess over the message instead of the moment.

Ask: “When is my ICP ready to listen? How do I reach them immediately?” First. Then write the email/message.

This is exactly what will change your growth game.

taplio

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