Atlassian

Lifecycle Content Marketing, ITSM and Jira

Liv4TheCure

Returning to mission-based work by serving on the board for Liv4theCure as their first marketing focused board member.

Liv4theCure is looking to regain the momentum lost from 2021 when Covid hit, and reimagining their board and how we accomplish our mission.

Board Member (Marketing)

Spokane-Nishinomiya Sister City Society

Sitting board member for Spokane-Nishinomiya Sister Cities Society where my dad and godfather previously served as presidents.

VP of Communications, Board of Directors

Indiana Economic Development Corporation

Leading content strategy to transform how people view Indiana as a destination to start a business, raise a family, or plant their roots.

Launched and developed IEDC's new brand and messaging including:
- Brand Summit for 100+ partners and vendors of IEDC
- Digital and print ad design and production to reach over 250M people driving 120% more traffic to web
- Content and page design for a brand-new website

INAPEX
- Design and curate content for a new website
- Content and customer journey strategy
- Create updated messaging and optimized existing content
- Decreased bounce rate by 45%
- Page Views +156%

Head of Content Marketing

Kojo

First content marketing hire to lead and execute brand/content strategy for the industry-leading materials management and procurement platform.

Manage a team of external designers and content support resources
- create content marketing materials, including website copy, email newsletters and sequences, whitepapers, video scripts, research reports, and blog posts
- Create sales enablement content, including pitch decks, sales sheets, and event collateral
- Write thought leadership content for CEO and CTO on business and technical topics
- Create and distribute press releases to share company and product news
- Interview customers and generate customer stories for case studies

Key Numbers:
- Increase LinkedIn following 38% in 4 months
- Produce Year in Review in 2 months that help see a 25% rise in second meetings
- Help develop a full-funnel content strategy that contributed to a $40M+ pipeline
- Streamline content request process
- Help increase ACV by $10,000+

Senior Content Marketing Manager

Boardable

Founding Head of Brand and Content strategy. Implementing a new growth content strategy and messaging around a rebranded company as their first content marketing hire.

- Rebranded and designed 9 killer PDF's that illustrate product value and led to $200k+ in pipeline
- Helped push out 12-18 blog and thought leadership pieces a month, all around an SEO strategy that helped us rank over 2,000 keywords and phrases, being top 5 in multiple
- Grew LinkedIn in the first 90 days ORGANICALLY:
- Page Views ⬆️ 46.1%
- Unique Visitors ⬆️ 30.6%
- Custom Button Clicks ⬆️ 43%
- Followers ⬆️ 413
- Designed and developed an entire tradeshow booth kit and collateral
- Helped promote and execute 2 webinars with over 400 registrants each
- Re-wrote entire sales emails sequences to center around customer needs
- Created an improved sales discovery process and pitch deck

Sr. Manager, Content Marketing

TorchLight

In this position I executed the work of a small marketing team.

I was the webmaster, content marketer, social media manager, product marketing manager, manager of several outside marketing relationships, and jack of all trades.

- Enabled sales to exceed quota 120% reached
- Increase ACV by $25,000
- Create better drip campaigns/sales journeys to help close an average of 5 more deals per month
- Add $1.5 million in qualified pipeline
- Launched 7 new products and GTM around them
- Launched new website and led rebranding efforts
- Managed partner marketing relationships with Microsoft and Cisco

Senior Marketing Manager

Freelance, self-employed

Helped launch and scale marketing efforts of several smaller companies and internet personalities. Focused work on copywriting and identifying the correct audiences with targeted marketing. 

Consulted for content and brand strategy for several local businesses

Storytelling to appeal to the correct company audience and align with company standards/branding.

Freelance Copywriter and Consultant

Better Health Together

Working this position I continued to hone many of previously listed skills. I played lead and supporting roles in program development and implementation of all communications work, including: one sheets, bid proposals, web design, social media, and editing.

Document Design:
Created master pages and layouts for multiple documents so it was easier to replicate proposals, one sheets, and brochures.

Grant Writing and Packaging:
Helped research for and write wrap-ups for new grants. Collaborated to get letters of support and pull together additional documents from multiple sources.

Social Media:
Increased social media presence and web traffic.

Editing:
Editing on all communications documents. Was in charge of proofing and editing certain documents.

External Communications:
Brochure and one sheet creation, along with additional deliverables.

Communications Campaigns:
Wrote the newsletter for Better Health Together
Wrote newsletter for Smile Spokane

Marketing Communications Manager

INHS

Successful in both planning and creating deliverables, while
achieving deadlines on projects.

Skills gained:
Document Design
I help designing layout and input articles for Heartbeat which is an external
communications magazine, and Reconnnect which is internal. This process
take place over multiple documentation platforms, and includes using
InDesign to create a template, Photoshop for photos, Ektron/Word Press to get
it on the web, and Microsoft Office.

Editing
In charge of compiling, writing, editing Reconnect, an internal communications
newsletter.
Proofread all articles before they go out.

Social Media/Digital Marketing (Hootsuite, Facebook, etc.)
I influenced and brought increased traffic to multiple social media sites,
resulting in a broader audience reach and increased exposure.
St. Luke's Rehab FB- 25% increase page likes, 35% increase in people reached,
160% increase in engagement (First 28 Days)
INHS FB - 167% increase page likes, 172% increase people reached, 171%
increase in engagement (First 28 Days)
Create videos and graphics for daily Facebook and Twitter communications
Use Hootsuite and Mailchimp for social media

Press Releases/Press Statements
I write event advisories for stroke events, heart events, presentations, and
speakers.
I write press release about new course offerings for INHS, new partnerships
within the community, and new employees.

Media Pitches
Pitched Spokesman about dangers of diabetes and new blood pressure
guidelines. Ended up getting an article published that highlighted what INHS
Wellness is doing for the community.
Pitched Skin Cancer Screenings to KXLY. Ended up with segment on morning
show.

Project Planning
Researched, planned, and implemented marketing strategies for campaigns.
Campaigns include American Heart Month, Brain Injury Day, and Pulmonary
Awareness Week.

Marketing And Public Relations Coordinator

I am a results-driven Content Marketing Leader with 10+ years of experience in up-leveling brands, developing content strategy, enabling sales, and driving growth. My expertise lies in creating and improving marketing and content strategy processes that boost brand awareness by 2-5x and fully enable growth and sales.

I have a talent for storytelling that cuts through marketing fluff and creates magnetic stories. My writing skills can turn complex or dry concepts into compelling content that hits the mark. My deep understanding of B2B content marketing, healthcare marketing, startups, SaaS, B2C marketing, cybersecurity marketing, and product marketing makes me a valuable asset to any team.

As a master of all trades, I have a comprehensive understanding of the entire content lifecycle, from the top of the funnel to the bottom. I can expertly strategize, build, write and design a content marketing strategy that aligns with your company goals.

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