My Linkedin Content Framework builds your Personal Brand and makes you Authority Figure in your industry | WARNING: It could fill your calendar with potential leads

You've been "doing LinkedIn" for months with nothing to show for it

Let me guess... 

- You post 7 times a week
- Sending a few DMs to your con
- Engage with other people's content
- Maybe send a few connection requests

You're doing everything the "LinkedIn gurus" tell you to do

Your calendar isn't filling
Your content isn't hitting

And you're starting to think maybe linkedin isn't for you

(It's not - you're just missing the part that actually makes money)

---

I built a DFY system that turns LinkedIn into a client booking machine for agencies

- Content that converts
- Converting DMs into calls
- Positioning as an authority

Here's the difference: 

While others are playing the "networking" game

My agencies are booking 5-10 calls monthly

System I perfected after:

- Booking 100+ calls
- Sending 3000+ DMs
- Working with low/high ticket offers

Want to stop wasting time and start booking calls?

You need:

Working service + proof it works + patience for 90 days

DM me "DFY" and let's roll in

I DMed a prospect who seemed impossible to book. He has no pain/goals kinda super satisfied. I thought there's no way to get him on a call

But after asking him 3-4 questions, he started seeing gaps. I didn't tell him he had a problem. He realized it himself. And he end up booked himself onto a call

That was the moment I kind of realized something

If you know how to ask good questions, you can book call with anyone

Actually the thing is there's no business with no problems. 

If they don't see the problem then you've to kind of indirectly help them see it

And how you do that? Ask questions in a way where they come up with the problem themselves

So they feel like the smart one. And they trust you more because of it.


The framework:

1. Never pitch first. Ask about their current situation.
2. When they say things are good, dig deeper. "What does that look like?"
3. Ask about the outcome of what they said. Leads → conversions. Content → calls. Outreach → replies.
4. Let the gap reveal itself. They'll see it without you pointing.
5. Once they see the gap, they'll want to talk more.


Trust me. I've sent 6,000+ DMs and booked 300+ calls doing this.

I've booked calls with agencies doing $1M+ rev without pitching them a single thing. Just questions.

The only skill you need for outreach is knowing how to ask good questions

And you can only learn this by doing the reps, having 100s of conversations

Hamza Farooq

Founder-led B2B content that builds authority and pipeline

I’ve noticed a pattern that keeps repeating. The founders who complain loudest that LinkedIn “doesn’t convert” are often posting 5-7x a week

The issue is you're optimizing for the wrong outcome

Your early funnel content isn’t supposed to convince someone you’re competent

Yet that’s what most people are doing without realizing it.

A funnel works in a sequence for a reason

TOFU 
Earns attention by naming problems buyers haven’t fully articulated yet. 

MOFU 
Builds conviction by showing tradeoffs and consequences. 

BOFU 
Works because the buyer already feels the cost of staying where they are.

You can't skip the first two and wonder why the third never works

I'm not saying consistency is overrated its just aimed at the wrong outcome makes the problem harder to see

Agency A: Posts daily, sends 150 DM/week. 10 bookings
Agency B: No content, sends 150 DM/week. 3 bookings

The ONLY difference is Content

You're probably doing one without the other

Either you're posting and waiting for inbound to save you. Or you're running outreach and ignoring content completely.

But the real magic happens when you combine both:

Your outreach converts better

When you send a DM to someone who's already seen your posts then you're not just random folks. They recognize your name. They've seen your methodology. The conversation starts warm

Your prospects filter themselves

When your content focuses on scaling to $50k/month and solving problems that six-figure agencies deal with, prospects who can't invest $1k+ filter themselves out before they ever DM you

Your pipeline stays full

Post engagements, profile views, new connections.. these are all buying signals. If you have setters capturing those signals and starting conversations in real time, you're turning content into booked calls


If you're only doing outreach, you're working twice as hard for every call

If you're only doing content, you're hoping instead of controlling your pipeline

Do both. That's how you go from 3 calls to 10+

If one more LinkedIn expert tells you to just be authentic, I'm going to lose it. You ARE being authentic. That's the problem. Being authenticity without strategy

You post about your journey, your struggles, late nights building the business.

Because everyone's saying you've to show vulnerable side to beat AI

And in return you get sympathy likes from other struggling founders.

But still its not booking calls

Its super obvious:

Because prospects don't hire you for being relatable

They hire you to solve problems they can't fix themselves


On the other side those who're landing $15k retainers from LinkedIn isn't more authentic than you.

They just understand the difference between a posting problem and a positioning problem.

So instead of asking: 

- How often should I post? 
- What format is trending?
- What hooks work? 

Ask hard questions: 

- Who are you actually speaking to? 
- What do you want to be known for? 
- Why should someone listen to you over everyone else saying the same thing?

Without answering those first, your content is just noise.

When content actually works, it makes your sales call super fun. They show up already trusting you because your content explained everything before you ever got on a call.

That's the difference between posting for activity and posting for perception.

Don't treat LinkedIn like a journal (it used to work but not anymore)

Instead treat it like a positioning asset

Stop rewriting your DM script

90% of outreach problems are bad lead list problems

Here's how to fix yours and be better than most Sales Navigator users:

1/ Stop using the industry filter on leads 

That filter applies to the person, not the company. If you want people at a specific type of company, build an account list first with company-level filters. Then search for leads at those accounts.

2/ Use "Posted on LinkedIn" filter

Shows people who've posted in the last 30 days. These people are actually active and will see your connection request. This filter alone can 2-4x your connection rates.

3/ Use company headcount as a proxy for revenue 

Revenue data on Sales Navigator is estimated and unreliable. Headcount is more accurate. Rough math: 1 employee = around 100k in revenue. So 11-50 employees gets you companies in the 1-5 million range.

4/ Use Boolean searches for specific niches 

Looking for SaaS companies? "Software" as an industry gives you agencies and dev shops mixed in. Instead, use Boolean in the keyword field: "HR software" AND NOT "agency" to get cleaner results.

5/ Filter for decision makers with budget right now 

Use "Changed jobs" in the last 90 days + VP or C-suite titles. These people just moved into a new role. They have budget and want to prove themselves.

Your list will never be 100% clean

LinkedIn keeps data blurry on purpose

But get these filters right and you're ahead of most people running outreach

Some agencies chase clients. Others have clients chasing them. It all comes down to how you built a pipeline

When you have consistent 5-10 calls coming in every week, everything changes

You can fire the nightmare client who drains your energy. You can raise your prices because you're not desperate. You can take a week off without panicking about next month

From here, you can run your agency however you want

BUT most agencies never get here

They've had the same pipeline problem for 2 years. And still taking bad clients because they need the cash

The rules are simple:

- Post content for your ICP
- Reach out to strangers
- Keep refining your process

That's the game

1 year ago, I was stuck in a 9-5 barely making enough to cover my expenses. 

Today, I'm making 10x more from my business, and I’ve helped build a successful multi-six-figure coaching company, "The Blueprint"

In doing so, we had to master how to:

- Book qualified sales calls
- Turn them into paying clients
- Do it consistently, month over month

Without:

- Working 12-hour days behind a laptop
- Waiting months for results 
- A large audience or advanced marketing skills

Now, we generate 5-10 leads per day.

We’ve helped 200+ coaches and consultants do the same:

📍 Hasan Kubba: £120,000 in new revenue
📍 Sam Eaton: Sold out multiple masterminds (£5K per client)
📍Harrison Cantel: Scaled from £4,000/mo → £10,000/mo
📍Harry Phokou: Increased revenue from €2,000 → €8,000/mo
📍Beth Hocking: Grew from 5 → 15 leads a month
📍 Ross Brown: Signed 12 clients in 3 months
📍Matthew Proctor: Closed $40,000 in monthly retainers
📍Camilia Berrada: Sold her £15,000 programme
📍Chris Tran: $20,700 closed in 4 weeks
📍Maya: 13 booked calls & 2 inbound leads in 28 days
📍Gail: Booked her first ever sales calls in 3 weeks
📍Maria Reid: 10 sales calls & 5 inbound leads in 1 month
📍Dan: Booked 30 sales calls & 5 new clients in 3 months
📍Susan: Signed a £6,000 contract in just 57 days
📍Hollie: Booked 3 sales calls in her first 3 weeks
📍Megan: Consistently booking 5+ sales calls a week
📍Jesse: Grew from £6K → £10K/month in 4 weeks
📍Emory: Closed £15,000 in his 1st month
📍Sam: Books 3-5 meetings weekly with high-net-worth clients
📍Deveshi: 5-6 calls booked weekly → 4 clients signed in 2 months
📍Jordan: 5 calls per week consistently after 2 months
📍Sonali: 8 weeks → 9 qualified leads & 2 new clients
📍Alan: Signed 2 new clients, £5k monthly revenue in 21 days

To name a few...

If you’re serious about growing your coaching or consulting business, 

Drop me a DM, and let's chat :)

Founder @ Creator Flight | DFY: content creation + lead gen

If I had 7 days to book the first 5 calls for a new agency client, here's the ONLY 3 things I'd do 

(instead of wasting weeks on content calendars and funnel builds):

1/ See what's breaking and optimize

Most agencies spend the first month building everything from scratch. Content strategy. Lead magnets. Funnels. Profile redesign. Meanwhile their pipeline stays empty.

I start by diagnosing where conversions are actually happening. For some clients, InMails get responses. For others, cold outreach works better. Some get inbound from content. I test all three in the first 48 hours and double down on whatever's working.

The fix in week one, stop trying to do everything and find the one channel that's converting.

2/ Install a setter

I deploy setter to capture every hot signal coming in. Post engagement. Profile views. New connections. New followers. Their only job is to start conversations and book calls. No waiting for content to warm people up. Just immediate outreach to anyone showing interest.

3/ Introduce a micro offer

This one gets leads across the door fast. I look at three groups. People who booked calls but never bought, people we're already having conversations with, and people who are unqualified because of money.

Then I create a lower barrier offer to get them in.
It could be a free audit. A strategy session. A workshop.


Get these 3 right and you won't spend your first month wondering why LinkedIn isn't working.

The agencies who book calls in week one aren't doing more. They're doing less, but doing it in the right order

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Hamza Farooq's Linkedin Analytics

Hamza Farooq

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Hamza Farooq

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Hamza Farooq's LinkedIn Performance

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Hamza Farooq's Linkedin Analytics

Performance ScoreHamza Farooq's LinkedIn Performance

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