Rillion

AI powered AP automation for your peace of mind. 

Rillion specialises in AP automation and payments, providing the right tools to transform processes, from data capture and orders to invoice matching, approval and payments. Simplifying the daily operations and bringing peace of mind to their customers. Rillion is trusted by over 3,000 companies in more than 50 countries and has offices across the US and EMEA. 

I am responsible for the marketing strategy and execution across US and EMEA. Leading the Marketing team, consisting of awesome experts within demand gen, performance marketing, content and SEO, web and CRO, product marketing, field marketing, brand, design and customer marketing. 

Additionally, proud member of the Rillion Executive Management team.

Private equity backed by Altor (2021).

Chief Marketing Officer

Wednesday Women

Wednesday Women are on a mission to amplify extraordinary executive women–for all to see and support.

Founding Member

Kleer

Discover an all-in-one finance and payroll solution, tailored for SaaS and consulting companies. With the market’s most automated payroll and finance system, leading processes, and a combination of financial expertise and industry focus, you get a complete financial service to grow with – all at a fixed monthly cost. 

Finance-as-a-Service (FaaS) – the sustainable path to growth. All Kleer.

Backed by Alfvén Didrikson (2016) and SEB Venture Capital (2019).

Non Executive Board Member

Combify AB

Combify is an urban-tech company offering a digital service for finding new property projects and development opportunities based on the most up-to-date construction project data, through a subscription business model and open API.

Backed by Bonnier Capital and Backing Minds (2022).

KRAN

KRAN is the first prime quality online wine merchant in Sweden, launched in 2018. The mission is to bring fine wine to the market and make exclusive and sought after wine from artisan wine producers available to the general public. Cases are always in a limited number due to availability and shipped directly home, fast and secure.

I advise on marketing, PR and communications related questions.

Advisor

Elva

Elva is a niche advisory firm focusing on growth and business management for start-ups, scale-ups to medium sized businesses. 

We also do investments occasionally in start-ups and scale-ups.

Current investments include:
Plus 1 (2019) Neobank
Zensum (2020) Marketplace for consumer financing
Your Beet (2023) App for personalized plant based nutrition
Yoik  (2023) Manufacturing and retailing of white pouches
Getaccept (2023) Digital Sales Room platform for revenue teams
Rillion (2024) AP automation and payments solution for the Office of the CFO 
Kleer (2025) Finance as a Service solution for the Office of the CFO 

Exited investments include:
Bambora (2016-2017) Payment solutions for instore and online businesses

Founder | Executive Board Member | Angel Investor

Pavilion

The Pavilion is a private, invitation-only community of sales and marketing executives at growth-focused companies.

CMO School Graduate (February 2022). Learned how to strengthen all of the dimensions needed in the evolving role of Chief Marketing Officer

CRO School Graduate (November 2022). Learned how to strengthen all of the dimensions needed in the role of Chief Revenue Officer. This course is designed for sales, marketing, and GTM executives looking to advance to the C-suite looking to level up their career and develop a foundational understanding of revenue generation and management

Executive Member

Heading up the Pavilion Stockholm Chapter. 

Pavilion (former Revenue Collective) is a private membership community for revenue leaders who are looking to thrive in today's evolving business world.

Unlock your professional potential and level up with community-powered learning for sales, marketing, rev ops, and CS leaders. Join at joinpavilion.com/apply-now

Co-Chapter Head | Stockholm Chapter

GetAccept

Founded in 2015 and gaining traction as a Y-combinator funded company. GetAccept is on a mission to radically redefine the way companies run sales. 

GetAccept is a digital sales room plattform empowering revenue teams to increase 
win rates by engaging and understanding buyers from opportunity to signed deal.

GetAccept has offices across 6 markets; US, UK, Sweden, Norway, Denmark and France, and clients in over +50 countries.

Heading up the global marketing team (of 20 professionals) with full responsibility of marketing strategy and execution in all markets to drive business growth. In addition, I've been part of scaling the company from 60 to 200 employees in less than 3 years. Member of GetAccept's Executive Management team.

Backed by DN Capital in 2019 (Series A funding).
Backed by Bessemer Venture Partners in 2020 (Series B funding)

I am responsible for the global marketing strategy and execution in all markets, building a growth oriented marketing team (from 3-14 in a year) focusing on PR and Brand, Demand Generation, Content Marketing, Product go-to-market, Website dev. and Partnerships. Member of GetAccept Management team.

Vice President Marketing

Zensum AB

Zensum is a consumer finance broker, offering a range of services, guiding people to a better private economy. Zensum strives to provide the best service in the industry and only works with lenders who meet demands for responsible lending, based on the so called "Zensumkraven" (the Zensum Requirements). 

www.zensum.se

Northfork

Northfork is a market leader in grocery shopping by recipes for retailers on any platform. Northfork technology integrates with partners independent of amount of stores, assortment width or recipe complexity for a seamless shop by recipe experience.

https://northfork.ai/

VC backed by Chalmers Ventures, DHS Venture Partners, J12 Ventures and others (2020)

CMO @Rillion | CMO to Watch 2024 I SaaSiest Woman 2024 | Board Member I Tech & Start-up Advisor

Many teams forget this, but in person strategy days do something Zoom and Teams never will. 


They create shared oxygen. Space to breathe. 

When you put the whole team in one room, the fuzzy edges of the business come into focus and the real questions surface. 

And suddenly the plan for 2026 becomes a joint commitment. 

I like these days because you see and hear how people actually think. Who asks sharp questions. Who listens. Who is brave enough to admit the things everyone feels but no one has said. 

You leave with direction, the kind that comes from looking each other in the eye and deciding what matters and what gets cut. 

The alignment you get from one honest room beats everything. 
Every time. 

Finishing off with some meditative pasta🍝 making and we are pretty much ready for 2026..

Thanks team 💚

Maria Elena Gonzalez Maria Almelöv Hugo Röken Adam Holmgren Jonas Rognon Millen Belay Sofie Rönngård Caroline Blomqvist Linnea Arntén

Frida Ahrenby 🧚🏼

AI powered AP Automation for your peace of mind | CMO @Rillion | Revenue Marketer | Pavilion's 50 CMOs to watch 2025 | Board Member I Tech, Start-up & Scale-up Advisor

I been hunting down Georg Rydbeck for a while. 



I mean, he works for one of the most interesting SaaS companies, Mentimeter, and I wanted him as a guest in our Future CFO series to understand more about how they work with AI. He finally made it.

And then I managed to hook Sandra Lindberg for the same episode! Completely different industry, completely different business model.

What an interesting match! 

What will we talk about? How to use AI for smarter risk management.

The risk landscape for CFOs is changing fast. Are you keeping up?

Join the session to see how AI helps CFOs detect fraud, prevent errors, and manage risk in real time.

As always, the discussion is backed by Rillion’s Finance Labs research.

We’ll cover:
⇢ AI use cases in finance & risk
⇢ Preventing invoice fraud
⇢ Collaboration between finance, IT & procurement
⇢ Balancing AI insights with human judgment

📆 26 Nov 2025 | 🕐 10:00–10:30 CET | (in Swedish)

Register – link in comments👇

From the guy who’s not a huge fan of big words and fancy presentations…
…but who wants to deliver true value to our customers.


And who's one of the most humble, authentic, and real leaders I've worked with.

What excites him the most about our company mission?

Last time when we were in Austin to visit our US team, I had the chance to interview him. Listen to our CEO, Daniel de Sousa, reflecting on the first of many questions fired at him by me.

🎤 “What excites you the most about our mission?”

New video ads in the making and soon going live..


Less invoice stress(ure), when Riley 🤖 takes the pressure (ok, the team didn't approve of that copy - I made it up myself 🙄)

Anyways, what do you think of the video? 

Happy Friday!

Every planning cycle pretends to be forward looking.

But the most useful part is usually backward.

Retrospectives are the cheat code for 2026 planning because they force a simple truth. 

You cannot make Big Bets if you do not know which habits to retire, which experiments deserve another run, and which muscles are worth strengthening.

The Stop list hurts. It exposes the projects we protected out of sunk cost or ego.

The Start list is humbling. It shows where we dragged our feet because the work felt uncomfortable in some way. 

The Continue list is energizing. It reveals the moves that worked but maybe didn’t get enough attention.

A good retro turns fog into clarity.

A great one turns a marketing plan into a choice rather than a wish.

Teams that skip this step end up busy.

Teams that do it well end up focused.

taplio

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