The Healthy Entrepreneur

Co-Founder

Future

Product Operations Manager, eCommerce

Wadworth

Business Analyst

I've worked with some of the biggest digital brands on the planet such as:

> Techradar 
> MarieClaire
> GoCompare

All whilst building my own 6 figure business, growing my podcast, and creating a health movement with over 400 members.

I've seen that today's business world is tough:

> Lots of competitors
> Tons of 'fluffy' advice
> Everyone's fighting for attention

What if you could:

> Hire top talent
> Raise your prices
> Keep clients longer
> Partner with big brands
> Forget about lead worries
> Get more exposure on your brand
> And stop stressing over marketing?

We're all about turning these challenges into wins by:

> Positioning you as an expert in your industry
> Pulling out stories and opinions to help you stand out
> Amplifying your message through marketing strategies 
> Helping you become the go-to expert for your clients in your industry

Here’s what we’ve done in just one year:

✅ Hit national TV
✅ Over a million views
✅ 3x our MRR in Q1 of 2024
✅ First event sold out in a week
✅ Weekly leads bringing in six figures
✅ Featured in LinkedIn News three times
✅ Mentioned in top magazines every month
✅ Thousands of podcast downloads a month
✅ Top entrepreneurship podcast in multiple countries
✅ Thousands of founders subscribing to our newsletter

All thanks to our personal brand.

Your story is key. It sets you apart, builds trust, and boosts your authority.

If you want to see how we could help you boost your marketing efforts, shoot me a message saying ‘Story’

I was a guest on a podcast last week.

Super kind guy from the US who was genuinely excited to have me on.

But something felt a little weird.

I'd open the loop, answer a question, share a story, drop a framework.

And he'd go: "yeah, okay... so what about xyz?"

Every. Single. Time.

"yeah, okay"

He wanted to just go straight to the next question on his list.

I could see Antonia in the corner of my studio 

(she sits in on most of my remote recordings)

Her face said it all: "Is he even listening?"

At first, I thought: Maybe I'm just a terrible guest?

But then it hit me.

He wasn't having a conversation. He was completing a checklist.

✅ Question 1
✅ Question 2
✅ Question 3

The irony? Before the interview, he was so excited. 

After? He messaged saying how great it went.

And honestly, the content was great, but the energy was super one way.

Here's what I learned:

A great podcast isn't about asking great questions.

It's about creating great moments.

And great moments only happen when you actually listen.

When I interview someone, I tend to forget my question list halfway through.

Because I'm too busy following the interesting threads they're opening up.

That's where the gold is: in the space between the questions.

Your guest is handing you diamonds. Are you stopping to pick them up?

Or are you too busy checking off boxes?

So if you're running a podcast and wondering why your episodes feel flat:

Stop reading your questions like a robot & start listening like a human.

Your guests will feel it. 

Your audience will hear it. 

And your podcast will actually stand out.

P.S. Shout out to that host though - genuinely lovely guy with great intentions. Sometimes we all need a reminder to just... listen (including me)

P.P.S. Want to learn how to run podcast interviews that create genuine connection and drive business results? Connect with me, then drop me a DM asking for the complete guide to building grow your business through podcasting. I’ll ping it over.

Freddie Pullen

Helping coaches, consultants & online businesses become recognized, scale and build trust using podcasts | Ex product manager @ world’s largest digital publisher | 200+ founders | Top 1% podcast | $3B+ network of guests

I HATE when people call themselves an expert.

What does that even mean?

How can you define yourself as an expert??

Here’s what you can do instead:

Firstly, stop talking about your credentials. 

For example, no one cares if I have a business degree or a masters degree.

Secondly, solve a real specific massive pain problem for them.

Be useful and solve it better than ANYONE else.

At recognized. we help coaches, consultants and online business owners grow their business leveraging podcasts.

Simple offer.

But difficult to execute on your own.

But when our clients come into our network and realise how much we can offer them…

Then implement everything we say…

They hit record months.

So PLEASE stop calling yourself an expert and instead help solve one problem for one ICP.


-
P.S. If you want to grow your business leveraging podcasts, I created a free 65+ page playbook breaking down EVERYTHING you need to know. 

It took me 3 months to build. Drop me a DM with ‘playbook’ and I’ll ping it over.

I don't post every day.

I don't chase trends.

I don't stress about the algorithm.

And my business grows anyway.

Why? Because I focus on assets, not activities.

For example: most people treat LinkedIn like a hamster wheel:

Post → Get likes → Post again → Repeat forever

They're running fast but going nowhere.

And burning out along the way.

Instead, I build assets:

A podcast that brings leads every week

Evergreen content that converts for months

A trust system that works while I sleep

An email list that closes deals automatically

Deliver value to my audience DAILY (that's internal and external)

One podcast episode = 30 days of content + unlimited future value.

One well written case study = leads for years.

One positioned offer = clients asking to work with you.

Stop creating content that dies in 24 hours.

Start building assets that appreciate over time.

That's how you scale without burning out.

P.S. I spent 2 months creating a case study of 65+ pages where I break down my entire business. 

I’m not holding anything back here - you will know our business inside out, what we spend on what, who we hire, literally everything. 

Why? I want you guys to trust me.

Want it? DM me ‘CASE STUDY’ and I’ll send it over.

When you meet someone new, what’s your default setting?

Let me explain.

Mine is usually: you’re a nice person, prove me right.

Where as, Antonia’s (my fiance’s) is: you’re a jerk, prove me wrong.

Two very different operating systems. 

One born out of optimistically giving people a chance. 

The other born out of skepticism and perhaps life experience, to not give people a chance until they’ve proven trust.

My podcast guest a few months ago (for the second time) was Jodie Cook. 

Jodie sold her agency for 7 figures a few years back. 
She’s a champion power lifter.
She writes daily for Forbes.
She and her husband Ben en now travel the world whilst working on their industry leading AI company, Coach Vox.

Jodie and I are similar and we discovered this whilst having dinner with our partners after our first podcast together in early April 2025 in Dubai. 

We both work off the first operating system: 

You’re a nice person, prove me right. 

However, both of our partners work off the opposing system.

It got us talking about being intentional and using these systems to get whatever it is you want from your business. 

This is a podcast with a twist (Jodie interviews me). 

Want the full episode? 

Drop me a DM with ‘JODIE’ and I’ll personally send it over.

Some people you meet and they change how you think.

At school and throughout my teens I couldn’t speak in front of groups of more than about 3 without going bright red and tripping over my words.

Now, I’ve interviewed over 130 of the best founders in the world on my podcast: The Healthy Entrepreneur Podcast.

And my team and I have coached more than 200+ founders. 

It’s fair to say I now live my life the way I do because of speaking… 

But it wasn’t by being forced to speak publicly at university or leading teams in my corporate jobs that helped me.

It was the self confidence I gained from meeting Mike Jones and Stefan Husanu in 2023 and something Ollie Wickham said in 2019. 

Mike taught me to dive deeply into who I am as a person, to reflect often and understand where my energy comes from. Which it turns out comes from working on something with a purpose and interacting with interesting people.

Stefan taught me to believe in myself and to speak positively about myself (also to keep good company) just like he believed in himself on the way to building Pith & Stem. to the mega success it is today 💪🏼

And Ollie helped me understand what ‘being nervous’ actually means whilst we were stood in a queue to go Go Karting in Northern Italy. He said, if you can comprehend why you are nervous you can combat it. Is it because you’re scared of being hurt? Scared of embarrassing yourself or even the fear of failure? Once you understand that you can rationalise it and overcome it.

Speaking isn’t scary. The thought of what others might think about you when you’re being recognized might be what’s holding you back.

Side note: listen to the people around you because they’re teaching you to be better every day, whether you realise it or not.

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