Architects Who Write— cultural voice engineer for world-class architecture firms | AI ghostwriter & marketer | Creator of The Narrative Architecture Framework™ | 2025 LCA Marketing Finalist | Music blogger→ghostwriter

I bring music-level creativity to architecture. If your work is exceptional but your words fall flat, I’ll compose the story clients remember.When architects want their words to reflect the same precision as their designs — they call me. I ghostwrite websites and brand narratives that position architecture firms as global authorities because in today’s market, a powerful story wins trust long before a proposal is read.With a background in architecture marketing and cultural storytelling, I translate complex ideas into compelling, human language.From concept to completion, I shape your expertise into narratives that attract clients, media features, and investment opportunities.Every word is designed to elevate — not just describe — your practice.My clients range international design firms, interior design studios to construction professionals, all seeking one thing: a voice that reflects their vision and authority.Recent recognition includes being a 2025 LCA “Marketing” Finalist, highlighting my commitment to strategic storytelling in the built environment.If your website or brand story no longer match the calibre of your work — let’s change that.📩 DM me to discuss your next project or click link— "Architecture Marketing Roadmap: 5-Step Website &amp; Brand Upgrade” course www.architectswhowrite.com

I’ve realised our voices are luxury assets, and are as valuable as our firm, brand and reputation.

That’s why “refine your voice” is a core step in my framework.

And Ryan Serhant proves that in his Netflix’s Owning Manhattan show.

He makes it impossible to miss:
his pace, his conviction, his clarity, his language… 
it’s all architected.
Not accidental.
Not improvised.
Intentional.
Expensive.
High-status.
World-class.

At that level, your voice isn’t “how you sound” online. 
It’s a strategic asset that shapes perception, drives demand, and signals authority long before you enter the room.

Because founders, architects, and leaders playing at Ryan’s level don’t need more “content.”
They need a voice that matches their ambition.
A voice that feels iconic, unmistakable, and completely their own.

More Gatsby, Beyoncé, Al Pacino or Jade from Little Mix? 

I map the archetype, the cadence, the psychology…
and refine it into language that elevates your influence via your website or thought-leadership articles. 

If your work is world-class, your voice should be too.

P.S. I’m an AI ghostwriter who’s a business and marketing consultant + psychologist.

Want to work with me? I only have 2 spots this month before Xmas. DM me!

Francetta Evans- Anfom

My mission is to help you sell authentically so you make more money doing what you love, but past clients and companies would tell you that my *zone of genius* isn't just words... It's my A* in-depth research, understanding the psychology behind copywriting and marketing and implementing that to help your business thrive (even more). Me being deadline conscious + turning your personality into your platform.

Now, I've been crafting copy for 6+ years, doing marketing for 5 and social media management for 4.
I've helped brands in the architecture, hospitality, hair & beauty, food & drink, health & wellness, coaching, fashion, luxury, tech and e-commerce worlds with my fire content, copywriting, marketing and social media management.

I know that having a cohesive brand is key! From your message and story, to your graphics and writing style, to your tone of voice, it's essential that everything is consistent throughout your copy, marketing etc. 

It's what will draw customers/clients in and get them to invest in you. Show them you got it all together by keeping it fresh, modern and on-trend. I'm here to make all this happen and take the load off your shoulders.

I’ve secretly been building this business for 2.5 years, in between my 9–5 (not easy), quietly learning the business side of writing.

For 16 years, with my music blog, I wrote in the light… Lots of confidence! 
For years, in architecture, I wrote in the dark. 

Low confidence.
Unsure of myself.
Stuck.

I only came up with a name and my writing framework 20 weeks ago.
Business: Architects Who Write
Writing: Music-level creative storytelling 
Framework: The Narrative Architecture Framework™ https://lnkd.in/eri9yxBg 

But something shifted.

I realised the problem wasn’t my writing.
It was my thinking about my writing.

So here’s the truth I finally had to face:
Most brands don’t have a writing problem.
They have a thinking problem.
They’re drowning in content… but starving for a narrative.

I see it every week:
– Leaders who “kind of” know their message
– Teams who can’t articulate why they’re different
– Websites that sound like everyone else
– Founders with brilliance, but no structure around it

Because here’s the reality:
If you can’t explain your story, you can’t scale your story.
That’s why I built The Narrative Architecture Framework™ 20 weeks ago.

It’s not copywriting.
It’s not branding.
It’s narrative engineering. The narrative thinking.

A system for turning raw thinking into something people feel:
1. Find your story… What you actually stand for
2. Tune your culture… The emotional engine behind your work
3. Shape the structure…The strategic spine of your narrative
4. Refine your voice…Your identity in words
5. Design your words… Messaging people remember

This is why my work crosses industries — architecture, tech, founders, creative  studios, sustainability, luxury— because narrative is universal.

If you’re a leader or brand who feels
“We’re good… but people don’t get us yet,”
this is the work that changes that.

I’ve got 2 Narrative Architecture project slots left this year. 

Comment “NARRATIVE”. I’ll DM you the details.
If we aren’t connected, comment and send a connection request then I’ll DM you.

It’s funny… from the 90s until now, things haven’t changed all that much. I’ll read about law, architecture, finance, SaaS — and honestly, I still think:

“Why is this so painfully boring?”

Then I realised…
It’s not the industries that are boring.
It’s the way we think inside them.

And that’s exactly why I created the 22 questions that sit at the heart of the Narrative Architecture Framework™ … questions that every firm/ company/ organisation should be asking before they try to tell a story, build a brand, or launch anything into the world.

The answers are often surprising because how you’d answer them 30 years ago isn’t how you’d answer them today.

But most people are still thinking with a 1990s mindset.

These questions sit across four areas:
🔹 Brand Essence & Identity
🔹 Clients & Journey
🔹 Positioning & Perception
🔹 Language & Voice

When you work through them, everything becomes clearer:
who you are, what you stand for, what makes you different, and why anyone should care.

And here’s what’s interesting…
Fashion designers already think this way.

Their process is intentional:
craftsmanship, colour, silhouette, purpose, point of view.

They ask:
What does this piece represent?
Who is it designed for?
What should the wearer feel?
What should they believe about us compared to a competitor?
What ideas or language do we want to own in the market?

This isn't new to them… it’s how they create meaning.

And if you remember the iconic cerulean monologue from The Devil Wears Prada, the point was clear:
nothing is “just” a colour, a fabric, or a choice.

There’s a whole chain of decisions, beliefs, strategy and narrative behind it before it ever reaches your wardrobe.

So why don’t we think like this in architecture, law firms, finance, or the corporate world?

Why don’t we apply the same level of intentionality, narrative, emotion and meaning to the brands we build?

Because when you do — everything changes.

And the Narrative Architecture Framework™ is designed for exactly that shift.

Interested in the 22 questions or how the Framework works in practice? Comment ‘22’ and I’ll DM you. 

From there we may discover a way to work together.

If you’re a founder or world-class architecture firm… stop scrolling.

You don’t need another content person.

You need someone who makes your thinking unforgettable.

I write like I learned from a music blog I ran for 16 years—music-level storytelling.
Rhythm. Voice. Emotion. Cultural instinct.

I’ve worked with firms across 3 continents, studied world-class architecture brands… but honestly, industry doesn’t matter. It’s the way I write that moves people.

I become your storyteller, narrative partner, and cultural strategist:
websites, thought leadership articles and marketing— anything that needs to cut through the sameness.

Funny story: 
I grew up reading about law, architecture, finance, SaaS and more and thought “what the hell, so boring”… But I always was in love with music. I started writing an award-winning blog. That’s where I learned to write differently.

Fast forward: 
Five years ago I brought that style— Music-Level Creative Storytelling into corporate industries and The Narrative Architecture Framework™ was born… 5 steps:

-Find your story
-Tune your culture
-Shape the structure
-Refine your voice
-Design your words

Long story short: 
I don’t just write.
I help leaders become the category.

DM me if you want someone who writes like music, not a memo.

P.S. Music festival last year.

P.P.S. I’m an AI ghostwriter who’s a business and marketing consultant + psychologist.

Funny enough, my entire framework clicked for me while I was watching Carrie write in Sex and The City the other day.

Carrie doesn’t just type.
She thinks on the page.

Most people write to fill space.
She writes to reveal truth.

She connects dots others don’t even notice.
She tunes into what’s happening around her… the city, the moment, the cultural mood and turns it into meaning.

That’s exactly what my The Narrative Architecture Framework™ is built on (1 out of 5 steps):

✨Tune Your Culture✨— Understanding how country, continent, surrounding areas, location, context, timing, and cultural codes shape how a company, firm, or brand is actually perceived.

Most ghostwriters stop at “what do we want to say?”

Real ghostwriters ask:
What is the world around us priming people to hear? 
How can we shape that strategically?

This is how I work. This is how I think. 
This is the layer I bring to websites, thought-leadership articles, messaging, and brands that most people ignore.

I don’t just write.
I think on the page and help brands think in ways they never have before.

And honestly?
That’s what great marketing is.

Marketing = writing.
Not the act of typing but the skill of thinking clearly, seeing patterns, understanding culture, and expressing ideas in a way that reshapes how people perceive you.

That’s the backbone of my framework.

If you want to dive deeper into how this works and learn how to apply it to your industry+ marketing— I break it all down inside my new 5-day email course:
✨ Architecture Marketing Roadmap ✨

A short, exclusive learning experience that teaches the thinking behind my framework + marketing mindset shift and how to use it in any industry.

Want the link? Comment ‘Roadmap’ and I’ll DM it to you.

I’m solving just one problem.

I am so tired of reading boring, logical, jargon websites. Are you? 

Not being able to find many architecture sites (related industries— interior designers, engineers, construction, developers, real estate agents etc) that…
- Read creatively
- Has storytelling and culture throughout
- Narrative based case-studies/ projects and 
- Short portfolios

The list goes on. 

It’s about highlighting what your firm truly represents today and the future… 
- Your current vision
- Your current values
- Your current identity

Showcasing your…
- Unique intellectual property 
- Distinctive strengths 
Both setting you apart and drive growth. 

Not in the past. Not 30+ years ago. But this present day and in the future. 

(maybe even downsizing websites. On average 400+ pages and 75% visual-heavy and long shopping lists of projects).

My Narrative Architecture Framework™ will make you think about ghostwriting and marketing in architecture so differently.

This framework is an AI sharp, potent method built exclusively for world-class architecture firms who want more visible authority… 5 steps 
- Find your story
- Tune your culture
- Shape the structure
- Refine your voice
- Design your words

I’m an AI ghostwriter who’s a business and marketing consultant + psychologist. 

Read my thought-leadership article https://lnkd.in/eri9yxBg

If clarity of narrative is a priority for you now, let’s do this. 

Comment ‘yes’ if you’re interested and I’ll DM about next steps 
OR
Comment ‘yes’, connect with me and I’ll DM you.

⚡️FYI… I charge ££££s for my offers/ packages⚡️

taplio

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