Mutato

Regional Strategy Director at Toyota — brands: Toyota, Lexus, KINTO, and GAZOO Racing.
Mutato is part of the WPP Group.

WPP is present in over 100 countries and is home to market-leading agency brands, with more than 100,000 people committed to doing extraordinary work for our clients.

Strategy Director

Consultivo

(2) Evolução de plataformas/site (CX/Content/Strategy) e Estratégia de canais digitais, para Fundação Telefônica (ESG) em conjunto com parceiros (Analítica) | (1) Colaboração modelagem startup/ produto digital/ D2C (consultivo)

Strategist - Consultant

DRIVEN.CX

Consultancy specialized in digital transformation and e-commerce for major brands. Recognized by ISG Lens, AbComm, Popai, and Google. Responsibilities: Part of the strategic leadership and management team for the largest account – Tramontina – encompassing digital transformation, D2C and B2B e-commerce, CX/Platforms, growth marketing, and business intelligence. Utilized skills such as strategic planning, growth hacking, data analysis, leadership of multidisciplinary teams (direct (Planning/OPs/POs) and indirect (UX, Data, CRM, Media-Growth, Creative)), stakeholder relationship and P&L management. Secured satisfaction KPIs. Achieved record-breaking online sales results. Led the collaborative development of 2023 and 24 strategic plans.

Strategy and Account Director - digital business

Led strategic planning for business, brand, communication, digital marketing, customer journey, GTM, for clients such as Grupo Zema, Edenred-Ticket Log, retailers, industries and interesting startups, including partial modeling of marketplaces and new digital products. Utilized skills such as market research, data analysis, design thinking, funnel definition, OKRs, and KPIs.

Senior Strategic Planner - digital business

Mobhub

Active mobility (ESG) startup with an innovative Business model (BaaS), selected by the InovAtiva 2020'2 acceleration program (Latin America). We developed a phygital solution of smart bike lockers + App (smart urban infrastructure) B2B2C/B2G, to promote secure cycling commute in the cities. Applied skills: business modeling/ product development/ digital development/ innovation.

Cofounder (accelerated startup)

Dentsu Aegis Network

Coordinated 8 LATAM markets for the Chevrolet Global Content Studio (GCS). Branded content, channel and communication strategy, social media, branding, media, consumer insights, consumer journey, and account management for Chevrolet GCS in the Region. Regionalized branded content and media strategies and tactics for the consumer journey, aligned with GM global launches.

Associate Director - Digital GCS LATAM

Ipsos

Led the digital incubator at Ipsos Connect, a unit specializing in brand evaluation, campaign measurement, and consumer behavior studies. Managed strategic accounts, including Meta, Twitter, and Google. Highlights: Conducted multi-country studies for Facebook, measured large-scale campaigns for Google, developed digital products, helped recover Itaú account, and achieved "Perfect 10" scores on projects for Facebook Latin America.

Senior Manager - Digital and Innovation

Neogama

One of the professionals selected for the integration of Renault's digital account, previously operated by DigitasLBi, with the main media agency in Brazil. Developed integrated campaigns, 360 communication, digital media, branding, branded content, social media, CRM, KPI definition, and measurement. Direct participation in client services. Developed pre-launch, launch, sustainment, and retail strategies for the entire brand portfolio. Highlights: Led the launches of Sandero RS and Duster Oroch, generating thousands of qualified leads. Developed and validated the annual digital strategy for Renault's Global Digital VP.

Planning Manager - Digital Strategist

ROCKERHEADS | Grupo ABC-OMNICOM 

A digital agency belonging to the ABC Group, one of the largest and most awarded marketing groups in Brazil, later acquired by Omnicom. Combined digital, CRM, and social data-driven strategies to strengthen the relationship between brands and consumers. Later M&A Track. Responsibilities: Led the agency's strategic direction, including planning and media, account management, participation in pitches, new client prospecting, and management of multidisciplinary teams. Highlights: Portfolio with major brands such as Santander, Mitsubishi Motors, Accor, Grupo RBS, Palmeiras, and Totvs. Rapid team growth from 4 to 40 talented professionals, significant financial results (revenue +R$5.4 million, EBITDA +35% 3rd FY), and ABEMD awards.

Strategic Planning Director and CoFounder

SunsetDDB

Fiat account: Led the CRM front for integrated launch campaigns of various models, including Fiat 500, Novo Idea, Strada Adventure, Novo Uno, 500, Novo Ducato, and Punto T-Jet, in collaboration with agencies LeoBurnett, Click, and TMS. Ongoing projects included Club L'Unico, Consortium, After Sales, Fiat MIO, ‘Supernegócio’, and Campaign Factory.

Planning Manager - Digital/CRM

Participated in various marketing and communication projects – Totvs (brand relaunch)/ Veja (Guia Comer & Beber B2B)/ Bayer CropScience (product launches)/ Nextel (sustainability).

Planning Analyst - Digital/CRM

Colgate-Palmolive

Supporting all marketing activities related to Protex brand and Palmolive Liquid Soaps.

Consumer Marketing Intern

Senior strategist with over 15 years of experience combining creativity, digital, and data-driven insights to develop relevant strategies across various sectors. I have consistently led projects and teams with proven results throughout my career, working in agencies from global groups such as Publicis, ABC (later Omnicom), Dentsu, and Ipsos. Over the past 3 years, I have been part of a growth-focused consultancy, delivering impactful work for clients such as Meta, Google, Renault, Fiat, Mitsubishi, Santander, and Tramontina. With experience in national, regional (LATAM), and global dynamics, I have also ventured into the innovation ecosystem, being selected for acceleration programs with a sustainable mobility startup. I believe that value lies at the intersection of creativity, data, digital, and business acumen, always working with a focus on collaboration and innovation.

INDUSTRIES/CLIENTS Auto (Renault/ GM/ Mitsubishi/ Fiat), Financial Services (Santander, Itaú, Edenred-Ticket), Tech (Meta/ Google/ Twitter), FMCG+Retail (Tramontina/ Zema)

SKILLS Strategic Planning | Digital | Digital Strategy | Business Strategy | Brand | Marketing | Communication | Media | Data | Research | Analytics | Digital Marketing | Growth | CX | UX | E-commerce | Innovation | Business Modeling | Account Management | Project Management | Client Services | Team management | Business Development

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