FZK Media

Helping leading Founders build a community and sell more through their Personal Brands on Linkedin, Twitter and Instagram.

Founder & First Writer

topmate.io

Linkedin Personal Branding Consultant 

The Biohackers Co.

Marketing Consultant

MyMuse India

Product & Marketing Team

Officebanao

•Developed a comprehensive content strategy, effectively guiding the brand's launch.
•Authored engaging and persuasive copy, enhancing the brand's message and voice.

Digiscrew 

• Wrote engaging copy for eight diverse brands across industries such as food and beverage, building solutions, fashion consultancy, and real estate.

Content Marketing

Schbang

• As part of the new business team, I contributed to crafting innovative ideas and proposals to engage potential clients like Nykaa, Amazon, and Jack Daniels, among others.

• I was instrumental in preparing comprehensive scopes of work to facilitate the onboarding process for these brands

Business Development Intern

The Big Red Group

• Managed content and strategy for our firm and the international Harvard YLC Program.
• Established connections with Ivy League colleges as part of our outreach for designing specialized programs for high school students.

Marketing and Research Associate

Linchpin Games Private Limited

Content Manager

Streedhan Association of Women's Development

Social Media Marketing Manager

I help my clients achieve growth on LinkedIn and Instagram in just 90 days. 

Currently working with SaaS and D2C founders + agency owners to grow their consumer end of traction.

👉🏽 Their businesses grow rapidly.
💸 They receive invitations for giving talks and investments.
🪄 I build for them a network of high-worth individuals to hire and parter with.
✍️ I transform their profiles into effective landing pages.

Are you a founder or coach looking to boost your content game?

I'm your go-to person. 

Check my results if you want to see some solid numbers. 

And If you're serious about growth and willing to put in the effort, let's connect. 
DM me or email at fizakazim1@gmail.com.

Don't miss out - your personal brand might be the next big thing on Linkedin.

People will agree to ANYTHING if you flatter them enough.

And that’s a hack we use in founder content to blow up reels even on very small or completely dead accounts.

For example, a client of ours once used a hook saying,

“The Indian consumer is very quick to call out bullshit.”

It went viral right in the middle of all their other videos just doing okay.

And that’s just one of 100s of hacks good writers use in their content. 

P.S: I’m just dropping this here in case a founder building their personal brand comes across this video

Fiza Kazim

Growing Personal Brands for Founders Exclusively | Actively Hiring

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As a 25-year-old founder who’s been building since 23…

I’ve noticed that the most chill clients get the best results,

whereas the most nitpicky ones find it the hardest to grow. 

Year after year, it’s the same pattern across every industry. 

What do you think the reason could be?

At 23, if someone told me I’d be living my dream life by 25…


I would’ve asked them to stfu.
(pardon my french)

But I guess dreaming small has never done anything except waste people’s time.


#gratitude

at 23, i thought every mistake in my agency
was a personal attack on my “founder skills.”


at 25, i finally see things for what they actually are.

1/ a team member not listening doesn’t mean i’m a bad leader.
it means they either need more 1:1 time. 
or they’re simply not the right fit.


2/ missing an important post isn’t the end of the world.
it can go up tomorrow...
as long as the person who missed it understands why it mattered.


3/ someone quitting isn’t a betrayal.
it means i built a role, not a system. roles get outgrown.
systems don’t fall apart when one person leaves.

4/ a client leaving isn’t a failure.
it’s data telling you who you should never onboard again.

5/ delays in creative quality don’t mean i’ve “lost my touch.”
it means my processes aren’t tight enough…
or my team needs direction…
or i need to get my head back in the game.

6/ a slow month isn’t a crisis.
it’s a chance to fix operations, rebuild culture,
tighten delivery, rethink offerings
all the things i never slowed down enough to do.

7/ emotional breakdowns while running a business
don’t make me incompetent.
they make me human.
what matters always  is how fast i stand back up
and how clearly i move forward.

P.S: What would you add?

As a 25-year-old founder, the last thing I want right now is stability.


In terms of location, I mean.
(Not mentally or emotionally... that you definitely need lol.)

And so, I’m leaving.

Because living in Bombay has taught me one thing: this is just the start.

It’s a small glimpse of what a bigger city and the right people around you can do.

And when you start thinking like that, you realise there are bigger cities and better ecosystems doing this 10x better and I could be a part of that.

So that’s what I’m going to chase next.

Wish me luck!

as someone who started building in college at 23,
let me tell you the one thing:

start early.
start before you feel ready.
start even if the idea is tiny, stupid, incomplete.

because the world will hype your degree and your college
but the truth is, NONE of that builds you.

what builds you is messing up a pitch,
losing money on a bad decision,
figuring out operations at 2 am,
and still waking up the next morning to try again.

if you ask me,

i didn’t learn anything life-changing in a classroom.
i learned it on the ground,
in chaos,
and in moments where i genuinely thought i had ruined everything.


so if you’re waiting for a sign or for clarity...
this is it. start. now.

I don’t agree with my Millionaire clients a LOT of times.


I don’t know why other creatives do that.

And that’s not arrogance, because that’s literally why they’re paying me.

Most founders know business but don’t know what’s good or bad for content.

And that’s okay, because that’s exactly why they hire people like us.

So when I push back, it’s not to prove a point, it’s just to protect the quality of the output.

Because if I start taking every little request and bending the content, it eventually loses what makes it work.

And in the long run, they think I’m bad at my job.

Which is something neither of us can afford.

P.S: Do you think that’s fair?

Zohran Mamdani has Gen Z in a CHOKEHOLD.
And guess who else is desperate for the same thinggg?

A lot of D2C founders :)

So as a personal-branding expert, I made a list of things he’s doing that my founder audience can copy.

Number 1: He positions himself as “one of us,” not “above us.”

Like he’s part of the community, not the leader of it.
So as a founder, he’d never say, “I built a 200-cr startup, you guys don’t understand what it takes,” lol.

Number 2: He is culturally coded and VERY specific.

Because if he tried to be relatable to everyone, he'd end up becoming bland.
So pick your POV:
- Are you a girl-boss female founder?
- Or are you a Bombay hustler?

Number 3: He repeats his narrative until it becomes synonymous with him.

Like being the NYC street guy, or being actually vulnerable but not weak.

A lot of founders are chill in half their content and hustler-bois in the other half… which just confuses their audience.

Number 4: He makes sure to include feelings in every single touchpoint and interaction so people don’t even realise they’re being sold to.

From his tone, mood, sincere ⁠atmosphere that he creates, his ⁠calm confidence or the ⁠emotional resonance

That's largely it from my end. 
What would you add to this?

We grew 2x in the last month at the agency.

All because we started cutting off clients who were taking more bandwidth than delivering results.

As an agency dependent on numbers and creativity to show how good we are,
taking on founders who are not consistent or not putting effort into creativity is a liability.

Because neither does that help us pay our bills, nor does it help us put our best work out.

If you're an agency owner, you probably have tons of such stories 
and I'd love to hear what you think.

#agencylife

You can’t daily post.



Because… WTH?

I’m just a week in, and without a proper system in place, I’ve almost missed posting twice already.

It’s so easy when we do it for our clients — with systems, teams, and professionals handling everything.

But as a side quest I’m not paying full attention to, I think I took it a little too lightly.

Not giving up though!

P.S. Tell me a system that actually works for you

I left Bombay with no big plan, just the intention to scale FZK even more and life DID NOT disappoint. 

It’s been a week, and I suddenly have four events lined up, new team members to meet, bigger founders coming in, and honestly… 

I’m getting so much more done now that I’m away from the usual noise.

And it’s not that Bombay slows you down.
Bombay is brilliant.

But it just quietly takes over your time. 

Hours disappear without you noticing, and by the end of the day you’re wondering where it all went.

Right now, the distance is giving me space to think and work the way I’ve been wanting to.

Let’s see where this momentum goes next!

BUT how do I connect with Gen Z? Especially as a…


“millennial founder” though my content!
 That’s one question I get asked a lot, and let me tell you 3 things:

1. Don’t try to sound or act cool because that lot will smell it from a mile away and call out your bluff.

2. Do all that on your brand page, not your personal brand.

3. And if you do care about them, just know they love people who call a spade a spade…

who’re relaxed and honest and anything but diplomatic, like how founders used to be earlier. 

Even if what you’re talking about is old-school, say whatever you have to with chest and you will attract them.

Try it out, it always works.

P.S: What do you think?

as someone who works with 100 crore founders,
i used to think i understood pressure.

i thought the rule was simple:
the bigger you grow, the heavier it gets.

more revenue, more team, more clients…
more stress. obvious, right?

but last year flipped that idea on its head.

because the truth is, growth doesn’t have to choke you.

you can choose to hire right, build systems, plug in people
who carry the weight with you,

so the pressure stays the same, even when the business 10x’s.

that’s why the best founders have a solid personal life
and a solid team at the same time.

one fuels the other.
and without both, the pressure will eventually eat you alive.

#foodforthought

I don’t want to cry in a hotel bed in a bath robe because my husband cheated, and the only person who knows what to say is my 70-year-old intern.

But you’re not nerdy enough to understand it.

P.S: My favourite Instagram trend at the moment.

#theintern

After taking over 100+ paid consultation calls, I’ll tell you what founders who are soon to be creators and vice versa are asking the MOST.

7 times out of 10 its just a doubt rooted in fear.

Fear of being seen
Fear of failing in public
Fear of looking stupid 

And every time my answer is the same…

All of your fears will come alive AND HOW
But so what?

What’s the problem in being seen, failing in public or looking stupid?

Because if you ask me, that looks like a person who’s trying…

which is honestly the kind of founder I’d personally root for as a customer!

Wouldn’t you?

P.S: Tell me honestly!

For those of you who don’t know, in the 2 years of running my founder branding agency, I’ve worked with founders like:


- Karishma from Fae Beauty
- Leeza Mangaldas from Leezu's
- Pooja Dhingra from Le15
- Anshita Mehrotra of Fix My Curls 
- Lekhninee from The Indian Ethnic co
- Suchita from The Basics Woman
- Rhea from Poshan

Even shark tank brands like:
-  Freakins
- RepeatGud

And soon founders of PAC cosmetics, Protouch and many more that you can find on our website. 

But because of them, there’s a misconception in the industry that we only work with “well-established” founders.

That’s not true at all.

A lot of these founders actually came to us when they were just starting out, their account was at 0 followers or even completely private.

The only criteria we look for is how deeply invested someone is this:

- their willingness to become a better speaker
- show up on video consistently, 
- focus on craft instead of numbers
-  genuinely put in the effort to make their content better with our team.


That’s it. Nothing more, nothing less.

Hope that helps!

how i’m upgrading in 2026 as a founder

1/ intellectual life

• look into philosophers, frameworks and thinkers i want to understand better
• read books beyond the genres i like
• invest time in building long-term knowledge i want in economics, history and geopolitics
• publicly share ideas that shape my world view so they can be challenged and • help me think beyond the obvious

2/ creativity beyond content

• learning the craft of writing beyond short-form content
• learn about visual storytelling, color theory and filmmaking
• understand video editing and design as a skill, beyond an instinct

3/ relationship with time
• what i really want my days to feel like
• my long-term pace of life
• a time blocked calendar that reflects my values
• how i want the rest of my 20s and 30s structured

4/ identity outside achievements

• what do i enjoy purely for joy?
• what’s my sense of self beyond my long list of goals?
• what’s my sense of self beyond my long list of goals?
• who am i without output?
• what’s my personality beyond ambition?

5/ friendship as a system
• what kind of friends do i want?
• how can i support my friends’ goals?
• what boundaries do i want in my friendships?

6/ money as a philosophy
• be clear about what’s “enough” for me
• double down on investing
• understand how money relates to time, identity and freedom
• invest into financial literacy

that’s all!
drop something i missed adding :,)
and save this for your 2026
#2026 #newyear

Play the ball, NOT the man.
Is not going to make you money as a founder on social media.


It can get you credibility, sure.

But playing both the ball and the man?

That’s what gets you views AND an advantage over your competitor founder on social media.

What I mean is:

An average founder will, of course, share their personal experiences and expertise to build trust with the audience.

But a more strategic founder won’t let their competitors go unchallenged,
while still establishing their credibility.

And if you don't understand what that really means, you need to hire a professional for your content.

P.S: Do you agree?

If you can’t grow tf up in your 20s…


this YouTube video will help you. 

Because as a founder, if you want to last long, it won’t happen if you’re a lost little puppy all the time.

And Dr. K, in his livestream, basically tackles all the relatable bullshit we do that keeps us from actually reaching our potential.

#reccomendation

A day in my life (work from home edition)🤪

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