Stepwise

Chief Revenue Officer (CRO)

Dedicated to decarbonization through efficiency-led emission reductions. At Stepwise we thrive on collaborating with industry partners to optimise and incentivise future-friendly behaviour.

We are a leading emissions management platform meticulously crafted to empower companies within the energy sector to reduce their carbon footprint.

We are instrumental in moving the energy sector faster towards Net Zero, we provide real-time monitoring, comprehensive tracking of Scope 1, 2, and 3 emissions, and seamless integration with existing digital ecosystems. 

As a pioneering SaaS platform, we turn data into sustainable action. Our experienced team’s aptitude to continuously identify, implement, and measure emission reduction initiatives (ERIs) enables companies to reduce fleet-wide emissions, ensure regulatory compliance, and consistently deliver against set corporate goals.

Vice President - Contracts and Marketing 

4C Global Consultancy Ltd.

• Trusted specialist advisor, providing business development and commercial support to stakeholders in Energy

• Serve as a key advisors, offering insights into market transactions and growth strategy.

Utilising my global network of key leaders to offer expert insight to support executive-level decision-making in tenders, customer engagement, and negotiation.  
• Industry-recognised, with a proven track record of creating value and “delivering the 
difference “ 

Recent Success 
• Secured sustainable long-term revenue growth for multiple clients across the Energy Sector 
• Advised the C-suite and key stakeholders of several major International Offshore Drillers, well intervention, well abandonment, renewables, and SME companies.
• Served in key roles by providing presentations, reviewing proposals, and enhancing communication strategy with corporate leaders and the Board of Directors of S&P 500 companies to SMEs. 
• Led client’s efforts to grow their presence in global markets.
• Contracted by one of the top ten Middle Eastern listed companies to provide specialist technical and contracting advice for a $1B spend. 
• Contracted to advise UK, US, and Norwegian renewables companies. 
• Supported restructuring of a leading US company sales function, leading to triple-digit growth. 
• Protected margin erosion and recovered +$1M of the client’s debtor book through negotiation. 
• Completed market entry evaluations for entering the Middle East
• Globally marketed a Jack Up for repurposing. A global org acquired the asset now used for drilling
• Achieved a 100% uplift in revenue growth through coaching of sales team
• Introduced and scaled a Norwegian start up into the UK, leading to a multi-operator, multi-contractor programs within six months.

Founder and Managing Director

IADC North Sea Chapter

• As Vice Chair, I committed to unlocking the full potential of our membership community by fostering collaboration between drilling contractors and supply chain companies.

Associate Member Vice Chair

Diamond Offshore

• Identified, negotiated, and secured contracts for $B dollar assets and contracts on three continents. 
• Integral part of an Industry-recognized, best-in-class contracting team from strategy to deal implementation
• Developed traditional and non-traditional revenue growth opportunities, performing competitive analysis and initiating commercial proposals. 
$MM-dollar asset contract management
• Focused on Customer relationship creation and management of key stakeholders.
• Led the corporate effort on new country entry and commercial dispute resolutions with global customers.
• Supported the C-Suite in all pricing decisions and contract negotiations, leading to multiple multi- million-dollar contract awards. 
• Responsible for key global accounts in addition to role-specified geographical locations. 
• Responsible for the commercialisation and contracting of one of the world's largest deepwater semi- submersibles

Director of Contracts and Marketing, Europe, Africa & Canada 

Marketing and Business Development Manager, Europe, Africa & Middle East. 

InterMoor

•	Secured corporate funding and approval from owners for forming a new co.
•	Founded and scaled the leading marine services company (80% market share) in the Middle East in 
         eighteen months despite the challenges of the Arab Spring. 
•	Developed and managed relationships with and between regulators, regional governments, 
         independent and national oil companies, tier-one drilling contractors, and subsea installation 
         contractors.  
•	Oversight of all operational teams under contract in the region, HSE, Compliance and Competence
•	Development of strategic partnerships with vessel owners, third-party contractors’ management,

General Manager, InterMoor Mediterranean FZC

•	Responsible for business development activities within Europe and the Mediterranean.
•	Led Acteon`s market intelligence and analysis of moored drilling rig activity internationally.

Business Development Manager, UK & North Africa

TRIDENT OFFSHORE CONSULTANTS LIMITED

Management of sales and marketing team and roll out of the InterMoor UK brand post-acquisition of  International Mooring Systems by Acteon.

Sales Manager- International Operations

Lloyds Banking Group

Advisor to 300+ high growth companies managed under my portfolio

Commercial Banking Manager

TSB Bank

Sales Manager ( Retail Banking ) 

In 1997, my college tutor told me, I should pack in sports coaching and go work in sales, he said, “ Finlay, people are your super power“. 

For a few years I carved a living as an outdoor instructor, Skiing, Snowboarding, helming rescue boats, and mounting biking. 

One cold winters day, a group of clients ( BP Board ) arrived in a fleet of blacked out range rovers, for me to coach. We connected immediately and after a few days they told me, “ You should get into the Oil business, you’d do well” 

It didn’t take long to realise that I wasn’t going to get that Range Rover or see the world staying on my current trajectory. 

I hustled my way from board shorts, into banking, first retail then commercial, supporting SME’s on business growth, regularly in the top ten in the country. To me it was easy, I just loved helping others. 

A banking crisis, a new born son and a burning need to give him a better life, I bet the house and joined the oilfield. 

For 20 years, I’ve travelled the world building relationships, helping companies make billions of dollars. 

I support energy companies and those that work for them grow. 

Courage, Confidence, Curiosity & Consistency 

I’ve supported leaders across Energy with commercial strategies, scale globally, and drive real, profitable change. No fluff. No ego. No BS. Just clear thinking, deep sector knowledge, connectivity, and hands on experience.

Clients have ranged from CEO’s, tier-one driller contractors, oil and gas operators, well management and intervention companies, vessel owners to ambitious service companies. 

I’ve marketed rigs, scaled start-ups, advised the C- Suite, Boards, coached sales teams, and helped clients close multi million dollar deals and even recovered bad debts.

Whether I’m helping drillers and abandonment companies market assets, support operators with strategic insights on rig procurement, help scale a start-up hit to $1M in 6 months, double your revenue, get you in front of the dream clients you just can’t reach, or support a rebrand, I’m here for you. 



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