Fazenda de Ideias - Criatividade e Tecnologia

**Product Strategy and Innovation**  
- Conduct diagnostics to identify innovation opportunities in digital business for SMEs.  
- Develop strategic roadmaps for the creation, development, and scaling of digital products.  
- Create plans for introducing new technologies to enhance the competitiveness of served companies.  

**Planning and Project Management**  
- Coordinate digital product development projects, ensuring alignment with business objectives.  
- Define and track success indicators (KPIs) to measure the impact and progress of initiatives.  
- Facilitate the adoption of agile methodologies (Scrum, Kanban) in partner companies.  

**Market Research and Validation**  
- Conduct market research and trend mapping to identify gaps and opportunities.  
- Perform testing and validation with end users to ensure the feasibility and relevance of new solutions.  
- Assist in defining target audiences and creating customer journeys.  

**Digital Business Development**  
- Propose scalable solutions, including e-commerce platforms, marketplaces, applications, and SaaS tools.  
- Guide the selection of technologies and strategic partners for development and support.  
- Support the structuring of business models based on digital products.  

**Scaling and Sustainability Support**  
- Monitor the evolution of implemented digital businesses, identifying continuous improvement points.  
- Propose digital marketing strategies and organic growth initiatives to scale businesses.  
- Assist SMEs in transitioning to more digitalized and sustainable models.  

**Innovation Management**  
- Structure internal innovation programs in partner companies.  
- Foster the creation of collaborative ecosystems, connecting SMEs with investors, startups, and other relevant partners.  
- Map and prioritize initiatives with high-impact potential and short return periods.

Innovation and Digital Products Consultant

Spread Tecnologia

● Strategic leadership in the digital transformation of companies, integrating innovation, business design, data analysis, agile methodologies, and ESG indicators to solve complex business challenges.
● Development and execution of innovative business strategies, focused on promoting digital transformation through specialized consulting in digital products, including emerging technologies such as Artificial Intelligence.
● Design and implementation of corporate innovation programs, focusing on identifying and exploiting new market opportunities and developing new business models.
● Direct collaboration with high-level stakeholders, including C-level executives, to align innovation and digital transformation strategies with long-term organizational goals.
● Implementation of disruptive technology solutions to optimize business processes and improve operational efficiency, including process automation and the adoption of artificial intelligence.
● Conducting workshops and training for internal teams, aimed at spreading agile methodologies and innovation practices within the organization.
● Continuous monitoring and analysis of market trends and competition to adjust business strategy in real-time and maintain competitiveness.
● Development of strategic partnerships with startups, universities, and other entities to foster open innovation and accelerate digital transformation.
Key results: (1) Designed and implemented a business transformation program focused on sales.

Head of Business Strategy, Innovation and Digital Transformation

Lincon

Angel Investor

AppJusto

DOING EXPERT

Consultoria para inovação e business transformation.

Atividades:
Cultura digital e inovação
Descoberta, criação e prototipação de produtos digitais

 Innovation Consultant - Business Transformation

LLYC

- Data mining
- Data analysis coordination
- Storytelling from Data
- Digital Transformation
- Data-driven Methodology
- Business KPIs
- Metrics
- Digital Product Management
- Design Thinking & Sprints
- Lean Agile Methodology
- Data Communication
- Data Marketing

Head of Deep Learning and Technology - LATAM South Region (Argentina, Brazil, Chile)

Head of Digital Business Transformation - LATAM South Region (Argentina, Brazil, Chile)

CI&T

Digital Product Strategist's job is to find opportunities for digital transformation to happen. At CI&T I have the opportunity to apply co-creation methodologies, in agile processes so that large companies and the most valuable brands in the world can absorb digital culture. CI&T has its own methodology based on Lean Digital and Business Design and allied to Technological Innovations to build products with values ​​that solve the pain of our customers, always having the customer and their business at the center.

Our toolbox:
- Lean Digital
- Business Design
- Design Thinking
- Lean Leadership
- Hands On

Fronts / Businesses I worked on:
- Acquisition of credit card
- Internationalization Day
- Vehicle Financing (Cars, Trucks and Agricultural Machines)

Senior Digital Product Strategist | Senior Product Manager

As co-founder of Fazenda de Ideias, I worked as an innovation and business intelligence consultant. I applied agile methodologies in projects, ideation processes and in the management and development of digital products.
I carried out in-depth studies of new businesses, new markets and startups, using experiences based on design thinking and design sprint, focused on generating growth hacking. For business transformation to be permanent, I helped implement employee experience practices.

Main focuses: client centricity, user experience, experience design, digital transformation, digital projects, product management, open innovation, agile methodology, trends and audiences, design thinking, project management, employer branding, digital and inbound marketing, growth hacking.

Innovation Consultant | Co-Founder

São Paulo São

São Paulo São was born as a brand to rescue the pride of born as "paulistano" or being "paulistano". It focuses on the experience that the city provides and how it changes people's lives. Today, it is no longer just a brand, and has become a reference for those looking to get to know the city and the world better through the smart cities theme.
I was invited by Maurício Machado (Founder and CEO) to be part of the team that creates how it would work and what would become the São Paulo São portal. At the beginning I was responsible for creating the information architecture (Portal and Social Networks) and coordinating the communication team in the development of guidelines and interaction models. After that, was responsible for developing projects (offline and online) with clients, in addition to proposing new models of interaction with users.

Head of Technology & Innovation

Grupo Flamboyant

I worked at Grupo Flamboyant to start and implement a digital transformation plan. Responsible for the innovation area and also for the training and management of the team, focusing on user experience, implementation of tools and communication strategy, integration with suppliers and news technologies. 
I started initiatives to apply methodologies aimed at studying audiences and the market. From growth hacking strategies, I optimized products for growth and also boosted the development of new strategic businesses.

Managed products: O Amarelinho Portal, Vá de Cultura Portal and SuperVagas App.

Main focuses: social impact business development, product management, growth hacking, innovation processes, agile methodologies and team building aligned with employer branding.

Head of Innovation - Digital Products & Business Transformation

Summary of Qualifications
● Professional with over 15 years of experience in the field, as an entrepreneur and working in large national and multinational companies, notably in consulting and financial sectors.
● Expertise in planning strategies and managing guidelines focused on improving the performance of digital transformation operations, aiming to achieve company objectives and increase business profitability.
● Solid experience in leading digital transformation, digital products, and innovation initiatives, standing out in the conception and execution of innovative business strategies that integrate technology, business design, data analysis, and agile methodologies.
● Strong background in driving digital transformation programs and technological innovation, applying frameworks such as Design Thinking, Lean Agile, and Scrum to boost value delivery and operational efficiency.
● Proficiency in data-driven and storytelling techniques, capable of transforming complex data into strategic insights that guide business decision-making and align initiatives with organizational goals.
● Ability to communicate effectively with stakeholders at various levels, from technical teams to C-level executives, ensuring strategic alignment and success in digital transformation, digital product, and innovation initiatives.
● Solid knowledge in preparing management reports, tracking performance indicators, and providing support for strategic decision-making.
● Highly skilled in managing and leading people, working with high-performance teams, result-oriented, and focused on cost reduction. Organized, responsible, and flexible.

Keywords: Strategic planning, digital products, technological innovation, digital innovation, high performance, digital transformation, business strategies, business design, data analysis, agile methodologies, technological innovation, frameworks, design thinking, lean agile, scrum, operational excellence, continuous improvement, process optimization, project management, data-driven insights, storytelling, indicator analysis, KPI management, management reports, team leadership, people management.

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