Het CFO Centre Nederland

Fractional CMO

BrightPensioen

•	Redefine propositions and brand strategy.
•	Translate propositions into effective campaigns, website, product and pricing strategies, and customer experience (CX) enhancements.

Proposition, Ecommerce & Marketing | Strategy & Execution | fractional

SER Topvrouwen

Member of the Social & Economic Council Top Women (SER Topvrouwen). It's an honor to be part of this community of female leaders dedicated to accelerating diversity in business and driving change.

Member of SER Topvrouwen

Milledoni

Milledoni Consultancy
Provides digital strategy and marketing growth services, offering advice and execution across various sectors, including finance, retail, media, and emerging industries. Passionate about collaborating with entrepreneurs to achieve growth, with a 9.5/10 client satisfaction rate and industry awards.
	•	Provide ecommerce strategy and marketing growth advice and execution.
	•	Work with B2B and B2C sectors, including finance, retail, media, and emerging industries.
	•	Serve startups, scale-ups, MKBs, and agile corporates.
	•	Expertise in proposition, innovation, validation, product-led marketing, growth strategy, and design thinking.
	•	Utilize the ProvenPPP method (Problem-Promise-Proof) for effective solutions.

Milledoni.nl
A curated B2C / B2B gift-giving platform 
	•	Developed with an advanced open-source Erlang framework and an algorithm-based recommendation engine.
	•	Achieved 50k monthly visitors in five months with no marketing spend.
	•	Currently transforming the platform to be AI-driven, with AI managing operations, workflows, sales, and marketing.

Founder | Owner | CEO 

IG&H

- Delivered digital transformation projects including CX strategy, customer journey mapping, omnichannel experiences, data-driven segmentation, AI and chatbots.
- Thought leader and public speaker on creating lovable brands through data, design, and technology.

Director

NLinBusiness

Assessed and redefined the global proposition and the platform strategy and roadmap

Digital Strategist

Marketing & ecommerce advisor  | member of advisory board

Initially hired to deliver digital marketing; later promoted to Marketing Director.
- Shaped growth strategy and led marketing initiatives.
- Exceeded growth targets and enhanced the customer journey from discovery to advocacy.
- Executed ATL and digital campaigns, including website redesign, CRO, content marketing, email automation, and community building.
- Launched new propositions and digital products, collaborating with strategic partners.
- Advised on pricing, product bundling, and CRM implementation, including client financial portal.
- Managed third-party relationships, selected agencies, and built and coached the marketing and design team.

Marketing Director | member of advisory board

Digital Marketing Consultant

PW Central

E-commerce strategy | Design and launch TICA Online for the Dutch B2B cash & carry brands Tica and Trends & Trade.
	•	Defined and executed ecommerce strategy and roadmap, launching the first MVP.
	•	Developed IT and fulfillment strategies, selected software solutions, and designed online brand and customer experience.

B2B ecommerce & marketplace strategy | Product Owner a.i.

BOSKA

Ecommerce strategy for B2B and B2C | Selection ecommerce IT platform | Requirements & user stories | Team hired

Ecommerce Strategy a.i.

Omniplan

UX strategy, creation & test of prototypes for apps that help people getting grasp of financial planning

UX strategist a.i.

As a freelancer or in a fractional role, I collaborate with entrepreneurs, scale-ups, and startups who aim to make a difference. With over 18 years of experience in ecommerce and marketing, I have launched successful products and developed growth strategies for both B2B and B2C businesses. I take a result-driven, hands-on approach, ensuring that things get done.

I particularly enjoy working with companies that offer complex products or services, such as financial products, pensions, healthcare, or innovative services that are not yet in existence. My clients range from challengers in the financial sector like BrightPension and Knab to purpose-driven brands like Fairphone and ecommerce brands like Boska (B2B) or marketplaces like Tica and Trends&Trade (B2B).

I have developed my own method to help companies attract, convert, and engage clients by rethinking their products, marketing, and customer experience through data, design, and technology — all with a beating heart!

In addition to my consulting work, I am the founder of Milledoni.nl, a curated gift platform. I continuously experiment with innovative business models, customer journeys, and AI-driven solutions, leading to rapid growth without the need for heavy marketing investment. Currently, I am focused on applying AI to create a memorable gift-seeking and giving experience.

Examples of projects or fractional collaboration:

Growth & Innovation
My expertise lies in shaping and executing growth strategies that scale businesses. My ProvenPPP method (Problem-Promise-Proof-Experience) ensures that every growth strategy and execution is grounded in strong fundamentals and drives real impact, all while optimizing marketing budgets.

Marketing & Ecommerce
I develop successful strategies that boost brand awareness, drive customer acquisition, and improve retention. I combine the emotional power of building brands and fostering customer loyalty with performance-driven strategies that deliver measurable results. This balanced approach has led to memorable campaigns, including one that won a SAN Award for the omnichannel campaign “the toekomst is Bright”.

Product, Product-led Marketing & Customer Experience (CX)
I create standout digital products by merging design thinking, innovation, customer experience, user experience.

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