Fara Rosenzweig, MA

Head of Marketing @Zeals.ai | Emmy-Award Recipient | Scaling Organic Traffic 300+% YoY

Professional Journey

As an Emmy Award-winning marketing executive, I bring a unique blend of creative vision and data-driven strategy to every organization I serve. With over 20 years of experience leading marketing initiatives for enterprise companies and startups, I have a proven ability to drive pipeline growth, revenue acceleration, and market leadership. From Series A, C, IPO, and acquisition, my expertise spans crafting multi-channel campaigns, building high-performing teams, and collaborating closely with sales to deliver measurable results.

Entrepreneurial Spirit

I am a solution-oriented leader with an entrepreneurial mindset. I have spearheaded growth strategies across PLG and SLG models, driving innovation and customer acquisition through targeted sales and multimedia content programs. My ability to scale businesses is demonstrated by achievements such as growing ARR from $10M to $25M, increasing organic growth by 1,200% YoY, and delivering successful geo-expansions into markets like LATAM and Brazil.

Speaker and Consultant

As a thought leader in marketing, I’ve spoken at industry conferences and orchestrated events with global audiences, including high-profile keynotes featuring leaders like Daymond John, Aaron Levie, Jack Altman, and Ally Love. My storytelling prowess and ability to deliver value-focused strategies have earned me accolades such as the Emmy Award and recognition as one of the Top CMOs to Watch in 2025 list. My work reflects a commitment to innovation, whether through award-winning campaigns or driving enterprise-level marketing excellence.

Signature Strengths

Strategic Marketing Leadership | Brand Development
Digital & Event Marketing | PLG & SLG Expertise
Thought Leadership | Team Mentorship
Data-Driven Decision-Making | Cross-Functional Collaboration

Personal Philosophy

Collaboration and innovation define my leadership style. I excel in fostering synergy between marketing and sales, ensuring alignment that drives tangible business outcomes. Whether leading small teams or large-scale global initiatives, I create strategic, customer-first campaigns that amplify brand presence and deliver measurable success.

Head of Content Marketing

Sitting in back-to-back sessions & meetings on Day 1 at CLO Exchange in San Diego with Chen Zhang and I won’t lie ... it’s exhausting.

My feet are throbbing (even in sensible shoes).
The ballroom air is aggressively recycled.

But it’s worth it.

As I’m writing up notes for my team, here’s what stood out.

From Shayna Hayes Kowaleski, Head of Content, Entertainment & Initiatives at the National Football League (NFL), calm is contagious. 

If leadership panics, the team panics — whether it’s a crisis or just a high-stress moment. Calm and collected isn’t a personality trait. It sets the tone for the entire organization. And people remember how you made them feel.

She also reinforced something leaders need to hear more often: making room for your team to grow does not mean vacating your spot. Empower them to run the room. Let them lead. But maintain your role. Leadership is knowing when to step forward and when to step back.

That’s how strong relationships are built.

Speaking of building... let's talk trust.

From Sergiy Trydid, Business Planning and Commercial Finance at Pfizer: The strongest teams build trust before the crisis. They don’t wait until things go sideways to align.

And from Baltazar Benavides, Solutions Team Lead at EZRA: Burnout is real. (not surprised). 

Leaders are being asked to deliver quarterly results while evolving strategy in real time, which means constant change layered on top of constant pressure.

And change does what change does... it triggers fight, flight, or freeze. Some people push back. Some nod and quietly disengage. Some feel overwhelmed and stall.

Real behavior change takes more than a town hall and a new tool. It requires motivation. It requires capability. And it requires safe places to practice and get it wrong.

Adults learn best in environments where they’re not being judged in real time. If we actually want performance to shift, we have to create those spaces intentionally.

Day 1 recap for the team: steady leadership, trust built before it’s tested, and development that’s deliberate not reactive.

More tomorrow.

VP of Marketing | Results Driven | Emmy-Award Recipient

When three marketers walk into a bar…

One orders pipeline.
One orders performance.
One orders brand.

Only one of them is thinking long-term.

Because you can’t drive pipeline without brand trust.

If people don’t trust you, they’re not converting.

Build trust. 


#marketing #brandawareness #GTM

Day two and three at CLO Exchange: done.

The biggest takeaway for me: AI isn’t the question anymore. (Any team can relate to this).

No one is debating whether it matters. No one is panicking about it taking every job. The tone has shifted.

Now the conversation is: How do we actually get people to use it?

Here’s what kept coming up:

Start small.

Pilot programs win. Test with a focused group. Learn what works. Fix what doesn’t. Then scale.

Make it easy.

If adoption requires a maze of tools and logins, it’s dead on arrival. Teams need one hub that integrates into where they already work.

Create a safe place to practice.

People won’t experiment if they feel exposed. Role play matters. Let teams test prompts. Practice difficult conversations. Simulate real scenarios before it’s high stakes.

One insight that stuck with me:
Younger generations need more role-play training than ever.

Not because they aren’t smart. They are.
But many have had fewer reps navigating tough, live, face-to-face conversations. AI can actually help here. 

Simulating feedback sessions, customer objections, leadership moments so confidence builds.

The smartest teams aren’t just teaching tools.
They’re building habits.

And yes, a boat ride around San Diego Bay didn’t hurt.

Until the next event…

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How long does it take your new reps to stop sounding robotic on calls?

You know that phase where they're clearly reading from a script, hitting every bullet point, but zero natural flow? 

Some reps break out of it in a few weeks. Others stay stuck there for months. 

I'm curious what makes the difference. 

Is it just reps? Coaching? Do they need permission to go off-script? Or is it something else entirely?

We're live! 

Come join us --> What your LMS can’t show you: Measuring soft skills training ROI.

Click here to watch: https://lnkd.in/eTc4c8sx

Completion rates don’t equal competence.

I see teams invest heavily in training and then struggle to prove whether it actually changed behavior on the job.

That’s why I’m excited to host “What your LMS can’t show you: Measuring soft skills training ROI” with Rapport's Chief Growth Officer, Chen Zhang, and VP of Product, Hazel Morton.

We’ll break down what to measure beyond quizzes and completions...and how to connect learning to real performance and ROI.  (Plus, we’ll share a look at the reporting and insights our team has been hard at work on).

Join us this Thursday (2/12) at 8:30 am PT | 11:30 am ET. 

Register here ➡️ https://lnkd.in/eTc4c8sx

Roll call ...

Who’s going to CLO Exchange in San Diego Feb 22-24?

Me. 🙋‍♀️

Rapport is a proud sponsor, and Chen Zhang and I can’t wait to see familiar faces, meet new ones, and get into conversations about all the “trends.”

What’s sticking.
What’s fading.
What’s truly driving results.

If you’re going, let me know.

Coffee’s on me.

This conversation keeps coming up at events, on sales calls, with L&D leaders:

“We have completion rates… but how do we prove impact?”

Lucky for you, we've got some answers. 

Join us (Rapport) live tomorrow (2/12) for our webinar, What Your LMS Can’t Show You: Measuring Soft Skills Training ROI, featuring Chen Zhang, Chief Growth Officer at Rapport, and Hazel Morton, VP of Product.

We’ll dig into:
– Why completion rates don’t equal competence
– What to measure instead
– How to connect practice to real performance (we’ll show the demo)
– And how to prove ROI in a way leadership actually understands

Plus, you’ll see what our team has been building behind the scenes when it comes to reporting and insights.

If you care about moving from activity metrics to performance metrics, this one’s for you.

Thursday, February 12
8:30 AM PST | 11:30 AM EST

Register here: https://lnkd.in/eTc4c8sx

Can’t join live? Register anyway and we’ll send the replay.

#webinar

Rapport webinarL What your LMS can't show you

Discipline isn’t boring. It’s profitable. 

And who doesn't like profitability? 

I’m an athlete at heart. Always have been.

And here’s what sports drills into you fast: 
The greats don’t wing it.

Kobe. Steph. LeBron. They didn’t wake up elite. They practiced. Reps on reps.

Footwork. Form. Fundamentals. Again. And again. And again.

No one calls that boring. They call it greatness.

You go to the gym consistently. You see muscle gains.
You track your nutrition. You lose weight.
You follow the program. You get results.

So why are we so afraid to practice the things that make the business money?

• Following up.
• Publishing consistently.
• Nurturing relationships.
• Refining the offer.
• Making the ask.

It’s the same principle. Reps build results.

Tell me who has ever said, “You know what? I’d prefer less revenue.”

Exactly.

If you’re building a brand, a business, or a body of work — discipline is the strategy.

Motivation is cute. Discipline pays invoices.

What’s one “boring” habit that’s made you money lately?

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