SEEQER

SEEQER bridges the gap between cultural understanding and technological advancement, crafting strategies that help brands navigate an evolving global landscape. We specialize in developing culturally intelligent solutions that address complex communication challenges and shifting consumer perceptions. Our approach combines sustainable development principles with deep cultural insights, enabling businesses to build meaningful connections that endure. Through collaborative partnerships, we help organizations adapt to emerging cultural dynamics while maintaining authentic engagement with their audiences. At the intersection of culture and technology, SEEQER builds proprietary systems that transform how brands remain relevant in an interconnected world.​

Chief Strategy Officer (CSO)

ICA Fund

Advisor

42nd Street Moon

Marketing Director

INDIVIDUAL

Building and developing content and integrated marketing strategies for c- suite executives and thought leaders

Strategically building earned media sales pipeline

Designing campaigns for omnichannel community development and engagement

Head of Strategy

Evante Daniels

Senior Brand Strategist

Wavely

Developed and Managed 360o mid-market penetration campaigns that scaled brand awareness and acquisition by 1,000% in 3 months

Developed and optimized marketplace user acquisition campaigns to scale user acquisition by 400% in 6 months

Masterminded a half-dozen team-produced virtual programs and digital communications that increased 15-day user retention from 25% to 43% Managed agency relationships for SEO, Digital Advertising, and Creative Director for regional and national campaign efforts

Scaled organic content platform following by 300% on four channels in my first two months of employment

Sr. Marketing and Promotions Strategist

Lafayette Education Foundation

Notable Achievements: 
Raising $20,000 in-kind media advertising in less than one month
Increasing volunteer engagement for annual event by 25% in my first year

The Communications Director is responsible for implementing and developing programs that align with Lafayette Education Foundation’s mission, and to support the organizational goals of LEF. In addition, the employee in this position will work in collaboration with the Executive Director on community relations and fund development activities.

In this role I managed several community-based programs, including marketing campaigns, volunteer management, system management, and more.

Director of Communications

Acadiana Center for the Arts

Notable Achievements:
Developed strategic communication guide in less than 3 months 
Launched and Managed over 120 traditional and digital marketing campaigns
Assisted in gathering over $50,000 in sponsorship for Marketing
Managed a department of 4

Managed the Marketing Department, collaborated with outside talent (photographers, designers, printers, etc.), and managed all communications and public relations for the Acadiana Center for the Arts.

Director Strategic Marketing

Magicbird Creative

Notable Achievements: 
Managed a company of 13 employees
Served +200 clients, deployed +50 WordPress websites (all under WCAG standards), developed +50 brands for nonprofits and small businesses

We handle branding and marketing for small businesses and nonprofits. Doing everything from websites and graphics to education and training, Magicbird Creative helps your organization grow in a holistic manner.

Marketing Strategist

Miles Perret Cancer Services

Marketing Strategist, Content Blindspot Obliterator, People’s Advocate @ INDIVIDUAL

I work in cultural physics. Not theory. Not metaphor. Mechanics. I study how perception moves—how it’s shaped by media, pressure, and timing—and how those forces align or misalign people across teams, markets, publics, and institutions. I care about how energy travels through systems. How narrative becomes infrastructure. How attention becomes leverage. For almost two decades, I’ve built strategies that don’t just convert—they reorganize force. They shift cultural temperature, reset alignment, and build structural momentum around the futures that companies, leaders, and nations are trying to reach.

SEEQER is my cultural intelligence firm. We’re based out of WAVI, a cultural studio in San Francisco, but our work moves across sectors. We build, research, and license real-time intelligence systems that track how culture behaves under pressure. We map volatility, read signal behavior, and diagnose how narrative force reshapes perception—through media, leadership, internal culture, and entire market categories. If perception is the battlefield, we build the radar.

Our clients are leaders under tension: founders scaling past $250M, brands in market reset, public-facing executives navigating narrative fracture, and civic institutions on the edge of collapse. They don’t come to us for content. They come for alignment under fire—for narrative clarity, field calibration, and strategy that moves with charge through noise.

That’s what we do.

We design strategy as force. Sometimes that looks like executive alignment. Sometimes brand repositioning. Sometimes cultural rewiring. Sometimes helping an institution recover its signal. Whether we’re supporting a founder mid-acquisition, advising a strategist on perception drift, or designing the scaffolding for a new narrative to hold—we’re working from the same principle: perception is a time-based material. Too early and it misses. Too late and it fractures. In phase, it shifts everything.

I’ve worked across tech, media, public affairs, and culture—partnering with leaders inside Apple, Adidas, and ServiceNow, and advising multinational firms and civic actors under pressure. But I don’t measure value by pedigree. I measure it by movement—by what changes in the system, and who has to reorient when the signal hits.

We don’t build decks for optics.
We build frameworks for movement.
If you’re leading something real—and it’s already carrying weight—we’ll meet you in the pressure.

i wanna see black women get paid 
what they’re worth

evante daniels

being annoyed is the price we pay for connection and community.

community means 
sharing space when it's inconvenient,
showing up when you'd rather stay home, 
or hosting when you're tired.

it’s exhausting. 

but that exhaustion can turn into hyper-independence - strict boundaries, perfect routines, and no interruptions.

and before you know it, you’re not annoyed.
you’re alone. 

everyone wants a village, 
but no one wants to be a villager.

you’ll see the no kings parade today.
it’ll be happening all around the country.
just a word from a strategist:

take the energy you feel today and do something with it. that’s the best part of moments like this. when you realize you’re not alone in how you feel. 

that feeling can spark a lot. 
but you have to catch it. bottle it. 
turn it into something that lasts.

after the protest, go eat. sit down with people. talk about what’s happening not just at the federal level, but right where you live. what’s shifting in your city. what’s breaking. what’s being built.

because you’re right,
we will have no kings.

but pay attention to the ones still chasing crowns on your own block.

the universe it literally telling all of us to go touch some grass and some of yall are writing thot leadership about “how the internet outage taught me 3 things about myself”

these kids act like they invested 6 7
go sit down somewhere

wow. there are a lot of you here now.
i should probably introduce myself.

my name’s evante. i’m a designer by trade. i’ve spent the last 20 years in production (sound, visuals, print, audio, video) and the last 10 in politics, designing media that moves people and makes them believe.

my mother was a desktop publisher and instructional designer. she believed in making knowledge beautiful and accessible; that how you teach something matters as much as what you teach.

i didn’t know it then, but she was the first systems thinker i ever met. the second was my pops. 

what i do now is a continuation of my family’s work for the last 5 generations. i build systems for understanding culture, the mechanics behind meaning. i’m the founder and chief strategy officer of SEEQER, but the truth is, the company came later. 
the calling came first.

seeqer exists because we were never meant to just survive culture. 
we were meant to shape it. to measure it, name it, and protect it.

and to make sure the people who hold that skill: the cultural translators, the bridge-builders (the bipoc women especially) — get paid for the genius they’ve always given away for free.

we're changing that every day.

if you’re new here, welcome.
if you’ve been watching for a while, thank you for seeing the work.
we’re just getting started.

No alternative text description for this image

what happens when an ad slows your pace as you walk, catching your eye

and your breathing changes just slightly

because the ad you’re looking at speaks to an ache you know all too well: feeling alone. 

and then just as quickly, you realize this is an ad for the opposite of companionship. It’s for a AI bot. 

what you end up going through, is a level of cognitive whiplash

feeling your values identified, and then deviated from. 

and to the a single ad, this may seem like a small reaction; happening in a fraction of a second. but when this ad is seen by at least 10,000 people per day, we’re talking about a ripple effect that is made to shift how our culture feels about community. 

friend.com is built on a lie that you are better off alone. not only is this wrong, it’s destructive to us.

The Marketing Psychologist™ 🧠 | Brand Ethicist | Non-Manipulative Marketer | Chief Trust Officer

Imagine being lonely enough to want to be heard...
and the only thing that listens is a machine.



That’s Friend.ai, the “AI companion” that launched with a $1M rage-bait campaign across New York City.

More than 11,000 subway ads promised intimacy:
“Always listening. Always here.”
The result?

Within days, nearly every poster was vandalized.
Messages like “Human connection is sacred” covered the walls.

The founder called it proof of engagement.

He said, “The picture of the billboard is the billboard.”
But what it really proved was how fragile trust has become.

We are now marketing directly to the human nervous system.

Every message acts as a biological cue...
signaling safety or threat, regulation or activation.

Friend.ai did do us one favor:
It created a case study on the biology of belonging for this week's article.

---

👋 I'm Chelsea Burns, M.S. | The Marketing Psychologist™

I guide conscious companies to sustainable, scalable growth using ethical branding and non-manipulative marketing.

View newsletter: The Marketing Psychologist

A $1M experiment in rage bait and a masterclass in biological design gone wrong. You step into the New York City subway and immediately feel the noise

Open article: The Biological Cost of Rage-Bait Branding by Chelsea Burns, M.S. • 8 min read

The Biological Cost of Rage-Bait Branding

LinkedIn gimme my recommendations back wtf

they’re spending hundreds of millions trying to buy culture.
they can’t. and you can teach them.

And they’re paying hundreds of millions to prove it. Every major brand is hiring for “cultural marketing," or "cultural leadership." Coca-Cola. Red Bu

Open article: They Don’t Know What Culture Is by evante daniels • 3 min read

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