GTM AI Revenue Orchestrator @ AUDACITY | I help B2B companies gain attention, earn trust, and get meetings with unreachable prospects via human-centric Creative #ContactMarketing | #AiCuriousHumanEnthusiast AICHE

Revenue Architect | GTM Strategist | Story-Driven Technologist | AI-Curious Human Enthusiast

With 25+ years in B2B growth - sales, marketing, ops, strategy, enablement, revenue architecture, contact marketing, and GTM AI - from Fortune 500s to early-stage ventures, my corporate journey is both deep and wide. 

Those scars (...er, wisdom!) combined with passion, curiosity, and persistence are key ingredients of my resilience, adaptability, and problem solving capacity.  I don't just show up with canned answers on the ready. I listen through the lens of experiences and then meet you where you are and chart the ideal next steps in your revenue journey. 

My sweet spot: blending human insight, empathy, creativity, and AI innovation to eliminate friction, accelerate change, and empower companies to lead the future - not chase it.  Hanging up the status quo blue- and white- collars of the industrial age and sliding into the "purple collar" of the digital economy confidently. 

As a certified Revenue Architect, creative #ContactMarketing enthusiast, and evangelist of cross-functional GTM Orchestration, I’ve spent decades in the trenches navigating digital disruption and optimizing sales motions.  I know firsthand that the key to thriving in this AI-driven world is staying human and guiding others - customers - both internally and externally - in leaning into our Given Gifting.

Let’s turn your next back-of-the-napkin dream, or obstacle for problem solving, into (recurring!) revenue reality.

In this era of #SprAIngAndPrAIng how can you possibly prove #CertifiedHuman in your marketing outreach?  

I had the opportunity to ask an entire panel of experts at Marketing AI Pulse last week

Scott Baker - Global Lead of Customer Experience and Growth - Data, Personalization, AI / Transformation, UPS

David Kuoch - Vice President | AI Evangelist - Program Execution, Citi Group

Kristen Cook - Enterprise Customer Success, Jasper

David Jacobson - Global Sr. Director of Human Insights & Marketing Performance, The Coca-Cola Company

All emceed by the panel lead Elliott Brockelbank, Director of eB2B GTM & Customer Success, The Coca-Cola Company

What did the experts have to say that day? 

That's for the room where it happened ...only. 

BUT good news!  

I've invited each of them to unpack their answers even further on the Ai Curious Human Enthusiast | AICHE podcast with me. 

Hope you will join us. 

And if you're in Atlanta - don't forget that The Networked AI "The Future of AI & Business in 2026" Tech Series Part III is THIS week!

💜 Erich 🕺
#AiCuriousHumanEnthusiast

Erich 🕺🏼 Starrett

AI is going to take your job. 

Maybe.  

But what if "yes, and..."

It is here to open a whole new world of opportunities. 

I had the opportunity to do a panel pre-party with some incredibly gifted and AI-brilliant human beings last evening. 

And the future of AI in business, if you're asking me...?

Removing the administrivia from work (and personal life) so that employees can fully explore, unlock, and leverage their #GivenGifting. 

Automating target market / individual ideal prospect research so that marketers and salespeople can focus on empathetic, experiential outreach to their fellow human beings that both acknowledge who they are and providing the desired outcomes they actually seek.

When done wrong?  

Automated, amplified "SprAIngAndPrAIing" aka "AI slop" that just makes it harder for *actual* human beings to communicate. 

And that's just the beginning! 

Join us Thursday evening. 

Use code NETWORKED20 for 20% off tickets (THANKS Ethan!)

C'mon out and ENGAGE in community!
💜 Erich 🕺
#AiCuriousHumanEnthusiast

I LOVE the serendipity that occurs ONLY when you get off your duff and get out into community. 

And yesterday there was PLENTY. 

Marketing AI Pulse VII was packed wall to wall with awesome human beings from the ATL (and beyond!) GTM AI community. I did not want it to end, but I had to leave a little early. 

Why?  My alma mater was calling me. 

Last night was our annual Georgia Tech Scheller College of Business Executive MBA Alumni Networking event at the City Winery.  

Not only did I have the chance to catch up with Jim Snyder from GEMBA (Global Executive MBA) III (the graduating class just after me) and meet Michele Bedgood, MBA and go deep on #GivenGifting and life journeys

...I won the lottery!  

Well at least it felt that way to me.  

When Trey Sullivan pulled ticket #7453104 I about jumped out of my seat.  Can't wait to dive into AI for Business.  

And I don't have to.  It starts March 10th ...in just a few weeks.  

Join me?  

💜 Erich 🕺

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