Globowl

Globowl is an internationally-inspired baby and toddler food company introducing babies to big flavors, safe textures and common allergens when they are starting solids to help prevent picky eating and texture aversions, and mitigate food allergies. Our chef-curated meals give kids the chance to experience tastes from around the world when they're most receptive to new flavors and textures, leading to a lifetime of adventurous eating.

CEO and Founder 

Marble Collective

A women-forward super community that reimagines professional storytelling and connectivity. Discover and follow trailblazers, visionaries, and remarkable leaders for inspiration & insight. Come curious. Leave inspired.

Join us: https://marblecollective.com/

Founding Member

Coyle Hospitality Group

Armed with 15+ years of hospitality experience, I am able to truly understand the needs and wants of the restaurant, hotel and hospitality industry. Coyle Hospitality creates and administers relevant brand measurement programs for hotels, restaurants, cruise lines, spas and many others on a global scale, ensuring guest loyalty and satisfaction.

Director of Sales

Jewtalian

Jewtalian.com is the right place for Italian, Jewish, gluten-free, Asian, Southern, low-fat, full-fat, Mexican, good old fashioned home cooking by a girl with no professional culinary training, but with an Italian mom, a Jewish dad and a husband with 25 years experience in the restaurant industry. Have you ever heard of the play, "My Mother's Italian, My Father's Jewish and I'm in Therapy"? (If not, it's funny.) But instead of therapy (well.........in addition to therapy), I put my Jewish guilt and Italian anxiety to good use in the kitchen.

Founder

Erica Bethe, Inc.

Erica Bethe, Inc. is a full service consulting agency specializing in helping companies grow, expand their brand, monetize, and just jazz it up a bit. Do you have your own start-up and feel like things are stalled? Although your site is awesome and well-trafficked, are you having a hard time making money? Do you have a website with boring copy that doesn't pop? Are you a small, medium or large company that wants help attracting a different audience? Do you have an amazing story to tell, but don't know how to tell it? Do you have a brand that needs a bit more exposure? Are you scared of social media? Do you have a vision for your dream event, but don't have the time or patience to bring it to life? I'm your girl, these things are my jam, and I'm excited to help!

President

Reinhart Foodservice

Contributor, Restaurant Inc.

IfOnly

IfOnly is an online marketplace for amazing experiences with local and A-list talent across all interests and categories. From unique everyday offerings with local experts to once-in-a-lifetime connections with lauded luminaries, IfOnly provides access to a curated selection of extraordinary experiences that benefit worthy causes around the world. As the Director of Business Development for Chicago, I am wholly responsible for all partnerships, sales, marketing and public relations for the city.

Director of Business Development, Chicago

Reserve

In 2015, I was hired as the General Manager for Reserve Chicago (backed by the Co-Founder of Uber, FourSquare, First Round Capital, Diageo, etc.) to launch the brand new restaurant technology platform in one of the largest cities in the United States. I oversaw both sides of the marketplace, establishing relationships on the restaurant and the diner side, and lead a team responsible for making sure Reserve delivered on all we set out to do in Chicago. My role consisted of cultivating positive restaurant relationships, growing our diner base, growing our restaurant partnerships and overseeing day-to-day operations. I worked closely with my team to develop strategic partnerships and identify marketing opportunities that would help bring Reserve to more restaurants and more diners across Chicago.

General Manager

CheekyChicago.com

CheekyChicago.com was the premiere online magazine for the women of Chicago, producing 35+ articles a week, monthly events and a state-of-the-art membership program.

As CEO, Founder and Editor-in-Chief, I launched and ran CheekyChicago.com for 7 years. During that time, Cheeky grew from an unknown brand to the most popular online magazine for women aged 24-40 in the city of Chicago, having penetrated 34% of the target audience. In addition to publishing 35 articles a week & 3 newsletters, Cheeky produced some of Chicago's most popular events on a monthly basis (clients/venues include Bloomingdale's, Saks, Equinox, the Four Seasons, the city of Chicago's Lincoln Park and Nordstrom). A sampling of Cheeky's clients include Nike, BCBG, Victoria's Secret, MillerCoors, SkinnyGirl, David Barton Gym, Lululemon, Red Bull, Coca-Cola, Top Shop and Heineken. The company also boasted a state of the art loyalty program called The Cheeky Card.

CEO, Co-Founder, Editor-in-Chief

Citysearch.com

Chosen as one of six expert scouts in the city of Chicago, I was tasked with finding the "Best of Citysearch" in the following categories: restaurants, bars, boutiques, spas, salons, theatres, music venues and tourist destinations.

Expert Scout

Entrepreneur and food-industry expert, Erica Bethe Levin is the founder and CEO of Globowl, an internationally-influenced baby and toddler food company. 
 
A mom to two young kids, Erica knows firsthand how parents want delicious and convenient meals for kids that stave off picky eating, potentially mitigate allergies and launch our little ones into a lifetime of healthy and adventurous eating. Crafted with kids in mind, Globowl’s organic, no-sugar added dishes introduce flavors, spices and textures from around the world, sparking joy and curiosity. 
 
A business leader, Erica broke all records as Director of Global Sales for Coyle Hospitality, guiding hospitality industry titans in customer experience. She was one of the first employees - hired to launch and run the Chicago market - for venture-backed Reserve, which sold to Resy in 2018. Erica was selected as one of the very first female founders at 1871, Chicago's largest tech hub and incubator, where she launched CheekyChicago. In a few short years, Erica grew the multi-media platform into the city’s number one online resource for women. 
 
Erica currently serves on the Executive Board of Northwestern University's Council of 100, an invitation-only cohort of top-tier graduates selected to mentor female students and alumnae, is a Techstars powered by JP Morgan graduate and the winner of 2023's Naturally Chicago pitch slam.

Representation matters. At Globowl, we try our darnedest to do this through food and cultural education. While perusing online for some Chrismukkah crafts, I saw this. Representation in crayons. Which means more representation in schools. More children feeling seen. Major shoutout to Crayola!

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Founder/CEO of Globowl | Gordon Ramsay’s Food Stars Finalist (FOX, Hulu) | Tory Burch Foundation Fellow | Techstars 2022 | WBENC Certified

As I embark on my second raise for Globowl, Troy Henikoff has forced me to re-think my "pitch" (for lack of better words). I will now be spending 60% of my conversations with investors discussing the low-risk path to a pot of gold. 🌈 And THIS is why we surround ourselves with people who make us think critically and expansively while making us better entrepreneurs and people. When I met Troy 18-ish years ago as an inexperienced entrepreneur, I was intimidated (to say the least). Now he's a huge part of my thinking on a daily basis, a trusted advisor, and a friend. Go Troy!

Yesterday I had one of those full-circle moments you don’t see coming.

I was invited to speak at my high school alma mater for #GlobalEntrepreneurshipWeek (so freaking weird). This is the same place where I performed in plays, crushed debate tournaments (I sometimes question why I didn't become a lawyer or a politician, but hey, there's always another chapter to write!), and unknowingly set myself on the path toward Northwestern University, Chicago, my career, my husband, my babies, and ultimately this wonderfully chaotic founder life.

The students were incredible. I barely made it through my deck because there were so many questions: the curious, hungry, thoughtful kind like "how do you get it all done?" Or "how do you know what the consumer wants?" Or "how do you market the business?" (TALK TO YOUR CONSUMER....relentlessly.)

Yesterday reminded me that any child, any girl, any dreamer, can be anything. We can return to the places that built us and pour right back into the next generation. We can stand on stages in lecture halls where we once sat in the audience, and inspire students to take a swing at their dreams, their goals, their highest hopes.

It was humbling, energizing, and honestly just so much fun. Although everyone asked inspired questions and were generally interested in the path to entrepreneurship, it was the line of girls at the end (yes, girls, because 14-17-year-olds are still GIRLS) waiting to thank me, shake my hand, ask a follow-up, or take a pic.

Entrepreneurship is wild, but moments like this make it feel beautifully worth it.

To everyone who supported Globowl this past #BFCM weekend...THANK YOU from the bottom of my 💜. Together we’re raising future foodies who taste the world before they even walk it (how freaking cool is that?).

Because we had our very best sales weekend EVER, I've decided to extend Cyber Monday one more day so you can still give the gift of Globowl this holiday season (to yourself, to a new mom, to a parent who needs a win): 25% off ends tonight. ✨🍽️

A humble thank you this giving season from my family to yours. 👶🏽🎁

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Erica Bethe Levin's Linkedin Analytics

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Erica Bethe Levin's Linkedin Analytics

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