PayCompass

Marketing Director

Grand Welcome

In my recent role as a team leader, we achieved a remarkable 45% YOY growth in website leads, underpinned by effective digital campaigns that also increased brand recognition by 25% and revenue by 32%. This success was a result of a focused team effort and innovative strategy.

I spearheaded a unified marketing strategy across three business verticals, leveraging omnichannel campaigns. This approach resulted in a significant 35% increase in B2B leads YOY and a notable 20% rise in sales conversions from digital channels.

Additionally, I initiated tailored field marketing programs, collaborating with local businesses and conducting various promotional activities. These efforts led to a 22% increase in leads and a 26% growth in revenue.

Furthermore, I developed and executed a lifecycle email marketing strategy using Mailchimp and HubSpot, which enhanced customer engagement by 30% and retention by 20%, contributing to a 25% improvement in customer lifetime value.

These experiences have solidified my expertise in strategic marketing and team leadership, driving substantial business growth.

Sr. Director of Marketing

Hammer & Nails Grooming Shop for Guys

In my role, I successfully devised and implemented comprehensive B2B strategies, integrating branding, pre-sale marketing, PR, social media, field marketing, and influencer collaborations. These multifaceted efforts led to a notable 40% YOY increase in brand awareness and an impressive 50% YOY growth in B2B leads.

I also pioneered B2C lifecycle email marketing and CRM strategies for large-scale campaigns, handling over 10,000 leads with deep segmentation and personalization. This strategy included varied sequences such as New Member Welcome, Non-Member Welcome, and other targeted communications, significantly enhancing customer engagement, retention, and conversion rates, culminating in a 20% increase in customer lifetime value.

Another key achievement was boosting presale membership from 1,000 to 3,500, marking a 250% growth. This was achieved through integrated marketing initiatives that included sales team restructuring, SEO-focused digital campaigns, and targeted email marketing.

Additionally, I led the development and execution of a comprehensive content marketing strategy. This strategy focused on achieving key objectives like enhanced SEO, a robust social media strategy, educational blog content, and effective account-based marketing.

VP of Marketing

StorQuest Self Storage

In my leadership role, I guided a team of five marketing professionals, focusing on their career development through consistent mentoring and coaching. This approach fostered a highly positive team environment, reflected in a 100% employee satisfaction rating.

I managed the digital marketing strategies for 300 nationwide locations, employing a mix of SEO and PPC tactics and utilizing data analytics tools like Tableau. This strategic approach led to a significant 70% reduction in digital spend and a 20% increase in website conversion rates.

In the realm of field marketing, I initiated and led initiatives that included local business outreach, direct mailers, street marketing, and referral programs. These efforts were instrumental in increasing customer acquisition and retention, contributing to a 30% increase in brick-and-mortar revenue.

Additionally, I oversaw lifecycle email marketing campaigns for over 300 locations. By leveraging CRM segmentation and creating personalized content, we successfully increased customer retention by 25% and improved Net Promoter Scores (NPS) by 35%.

Haylie Pomroy Group 

In my role, I led marketing strategies for 10 distinct product lines, employing targeted omnichannel marketing campaigns and astute product positioning strategies. This comprehensive approach included defining target audiences, conducting competitive analysis, developing unique selling propositions, and refining messaging and branding. Additionally, my pricing strategy and adaptive feedback mechanisms contributed to a 30% increase in market penetration and a 20% YOY growth in revenue.

I also enhanced our email marketing efforts, boosting newsletter readership by 35%. This was achieved through a well-crafted lifecycle email marketing and CRM strategy, which included personalized content such as product reorder reminders, tailored recommendations, and promotions. This approach not only overcame engagement hurdles but also led to a remarkable 134% increase in sales per newsletter.

Further, I took charge of communications and reporting for over 10 CPG product launches. By leveraging diverse media channels, we successfully drove a 30% surge in sales and doubled the visibility of our products in highly competitive markets.

Sr. Marketing Manager

Buffini & Company- Real Estate Training, Coaching & Events

In my role, I optimized cost-per-click (CPC) and return on investment (ROI) for large-scale marketing campaigns. This involved adeptly managing and leveraging Marketo for tracking campaign progress, customizing ad listings for greater visibility, and crafting tailored emails to enhance user engagement. These strategic actions led to a substantial 30% increase in overall campaign effectiveness.

I also spearheaded the successful launch of Brian Buffini's Podcast. My innovative promotional strategies not only secured a coveted spot in Apple Podcasts' 'New and Noteworthy' section but also attracted over 100,000 listeners in the first month alone, a testament to the efficacy of the marketing approach.

Furthermore, I led the integration of organic SEO with pay-per-click (PPC) protocols for our large-scale marketing campaigns, which resulted in a 25% increase in site traffic over six months. This approach was instrumental in significantly boosting our online visibility and audience reach.

Additionally, I was at the forefront of developing and implementing an eCommerce strategy for a SaaS product and coaching program. By adopting an omnichannel approach, we were able to enhance our online presence and deepen B2B client engagement, resulting in a 30% increase in personalized marketing effectiveness.

Marketing Manager

Arizona Spa Girls

Leveraging innovative email and event campaigns, effectively positioned products and services throughout the state, bolstering brand presence and securing successful outcomes. Development of a dynamic content marketing strategy, featuring engaging blogs and social media with clear calls to action, significantly drove sales and boosted digital engagement.

Sr. Director of Marketing - I Help Companies Enter New Markets, Building Loyal Customers That Drive 7-Figure Growth

Visionary Marketing Leader

🖋️ From Aspirations to Achievement
Dreamt of being a writer, inspiring growth and development. Balanced full-time work with college, forging resilience and determination. Transitioned into marketing, driven by a passion for data-driven strategies and innovative campaigns.

📈 Professional Evolution
Grew expertise through continuous learning and feedback. Mastered data analysis and KPI creation, tackling complex marketing challenges. Achieved a 70% reduction in PPC spend through complex data analysis at StorQuest and led a notable influencer campaign with Tony Hawk.

💼 Career Highlights
8+ years of progressive marketing leadership in omnichannel marketing, CRM segmentation, and consumer strategy within both B2B and B2C environments.

Deep care in leading and coaching high-performance marketing teams that directly contribute to revenue growth while maintaining 100% team retention.

Track record of taking multiple business verticals and product lines to market with a core focus on increased lead flow (by 30% on average) and sales conversion, driving a 20% YOY revenue growth career average.

Well-versed in unifying marketing strategies using omnichannel marketing, lifecycle email marketing, and field marketing programs to drive customer retention, market presence, and increased sales.


🌐 Current Focus
Actively seeking a Head of Marketing role to leverage my extensive experience in leading transformative marketing strategies for business growth.

🌟 Mentorship and Leadership
Mentored marketing professionals, achieving a 100% satisfaction rating. Enhanced their career growth and skill development, fostering professional advancement.

🛠️ Skills and Expertise
Specialized in SEO, PPC, CRM segmentation, omnichannel, and email marketing. Proven track record in B2B and B2C marketing, adaptable across industries including self-storage, third-party management, multi-family, CPG, D2C, and B2B.

💡 Personal Philosophy and Distinctiveness
Adheres to the principle of "Always be kind." Known for a relentless pursuit of the perfect marketing mix, underpinned by data-driven decision-making.

🎓 Educational Background
Bachelor’s in Business, minor in Marketing, University of Phoenix. Enhanced by leadership courses and Crucial Conversations Training.

🎯 Career Goals and Invitation
Aiming for a Head of Marketing role to make a significant, long-term impact. Open to opportunities and connections. Inbox me to explore collaborative growth!

If you failed. I'm proud of you. 


Because most people don't even try. 

Keep going 👏

Emily McMahon

Director of Marketing | Driving Innovation and Growth in #FinTech | Building Customer Loyalty in Emerging Markets

If we don't know each other and our very first interaction is you pitch slapping me in my DMs...


BLOCKED.

Steven Morris

Guys, I'm not a fan of being tagged in "follow" campaigns.  



We're losing the plot.  It's not about the number of followers you have. It's about your impact. 

Focus on creating impactful content that earns you followers organically. 
Focus on being authentic and your people will find you. 
Focus on teaching and your students will appear. 
Focus on supporting and building community. 

For me, the goal as never been growing my following. What is a big following worth without real, positive impact? Nothing.

The goal has always been community and connection.

I've been HIGH effort my whole life. 



This Halloween I went low effort and I've never been happier. 

Why? Because nobody cares as much about you as you care about you. 

Low effort it where it's at.

taplio

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