Video Brand Lab

Providing coaching for founders who want to position themselves as thought leaders and drive leads using videos on LinkedIn.

Founder

MADLADY

Key accomplishment:
• Grew a highly engaged international following on TikTok from the ground up to 30.000+ followers.

Responsibilities included:
- Digital marketing strategy
- TikTok Strategy
- TikTok Content Creation
- Social media management
- Email marketing
- Branding
- Copywriting
- Photoshoot management: pre to post production

Social Media and Content Manager

Responsibilities included:
- Digital marketing strategy
- Social media management
- Email marketing
- Influencer marketing
- Photoshoot management and styling
- Branding
- Copywriting
- Photo editing
- Video editing

Social Media Manager

Responsibilities included:
- Influencer marketing
- Email marketing

Social Media Assistant

Love Of Brands

Responsibilities included:
- Social media management
- Email marketing
- Product photography
- Image editing
- Graphic design
- Branding

Digital Marketing Assistant

Production Assistant

Dazzle Ship

Freelance

Runner

Helping brands thrive on TikTok ✦ Content Strategist and Influencer Marketer

Here’s what you know:

→ You write brilliant text posts
→ But so do your competitors

What makes you stand out?
→ You’re posting videos.

Turning each post into tiny 1:1’s, 
making your brand an experience
rather than just texts and static images.

Videos let you build your personal brand in a way that is unmatched by any other medium.

Adding them to your LinkedIn posts will:
☑️ humanize your brand
☑️ stand out from competitors
☑️ become magnetic to your ICP

I help my clients show up on video weekly, in a sustainable way that requires 1-2 hours a month.

My services include:
1. Content Strategy
2. Concept Development
3. Coaching and filming you in a virtual studio
4. Editing the videos to match your brand and maximize impact


Video is the one medium everyone will be using in 2024.

You have the opportunity to start now,
take it.

DM me today to book a meeting!

Let's be real:

Body language on video doesn't come natural to all of us.

But with 55% of communication being non-verbal,
your videos depend on it.

So let's break it down,
cause there's a way to make it work.

To go from chaotic delivery to smooth.

You know, the kind of body language that says
"I'm calm, collected and confident in my expertise"

Not:
"I'm panicking and looking for an emergency exit"

Which is what mine used to say 🙃 

I moved my hands erratically because of the overwhelm.

Focusing on what to say and moving my hands?
Literal recipe for disaster 🤯 

The moment it changed?

When I found my "safe" hand gestures to use.

Ones that represent my calm and collected energy.
A database of gestures that I know works for me.

*breathing out slowly*

No overwhelm, no need to improvise,
just clarity that let me move forward.

🎥 I'm sharing 3 of these hand movements today,
in the video right below here ↴

Was this helpful to you?
Let me know in the comments.


📣 Join my live event the 8th of May to learn about video creation.


__________________________
I’m Elin from Sweden.
I turn founders into thought leaders with LinkedIn video.

#video
#linkedinvideo
#videobranding

Elin Giczi

Executive Video Coach | Speaker | Turning founders into thought leaders with video

How did a small town girl from Sweden end up speaking on stage in front of 250 people at a conference in Manchester, UK?

She had the audacity to put herself out there.

To build her brand no matter how cringe it felt.

( or how cringe others thought she was )

When I started posting videos and pursuing public speaking
I was scared of what people might think.

One of my early talks in 2024 was at an event for
experienced public speakers in Sweden.

“What if they judge me?” I thought to myself.

Little did I know what I was in for ..

An audience of supportive, kind, warm individuals.

Yes, they were ahead of me in their speaker journeys.
No, they didn’t look down on my “beginner” status.

The raised me up.
Empowered me.
Gave me tips. 

The judgement?
Was mostly in my head, not real.

So if you’re still holding back,
this is your sign.

Take that first step, put yourself out there,
voice your dreams and goals.

Here is mine:
To do more public speaking in 2026.

I love engaging an audience to the point where
they visibly take action after the talk.

Making that impact fuels me.

What your goal for 2026?


PS. Thank you commsHERO and Resource | integrated comms for a fabulous October day in Manchester, 2025 💗 


__________________________
I’m Elin, Executive Video Coach and Speaker from Sweden.
Want to book me for your next conference? Let’s chat.

There is nothing wrong with scripting your videos.

→ Speaking to a camera isn't second nature to anyone

It takes practice.

While not scripting works for experienced video creators
it's usually not realistic for you as a beginner
when recording on your own.

The reasons?

1. It adds one more thing you have to figure out while recording.
2. Concise short-form video storytelling isn't intuitive to most of us.

That's where scripting will set you up for success.

You come prepared,
knowing what to say,
and can focus on delivery.

You also know that your storyline makes sense
and won't turn into a messy ramble.

So instead of adding more pressure in the moment
you eliminate that element of stress and worry.

And you feel like you've regained a bit of control
and removed a big chunk of friction.

Because that friction might otherwise be a
reason you end up not recording at all.

Scripting is part of the method that took me where
I am today; feeling confident and excited to record videos.

That's why all my clients learn video scripting.

Would scripting help you feel empowered
to record more videos?


Follow me to learn more about video content 🔔 


__________________________
I’m Elin from Sweden.
I turn founders into thought leaders with video content.

When you create videos, the comfort zone is being expanded at pace that can feel overwhelming. 

Wrong even.

Because when it's not just your name "on the line"
but your whole presence it all becomes so personal.

I know, I've felt it too.

These are the 5 things I did in my journey that felt a bit wrong,
but ended up being things that allowed me
get to where I am at today:

Feeling confident and empowered to just sit down,
press record and share my thoughts on video.

( without feeling judged by the stare of the camera )

Read about the 5 things below ✨ ↴


__________________________
Hi, I’m Elin from Sweden 👋 
I turn founders into thought leaders with video content.

5 things in my video journey that felt WRONG in the moment

"What should I say in my first video?"

A founder asked me last week, and here's what I replied:

First off; I know what it's like.

Recording that first video feels awkward and almost
like it should be some kind of announcement.

So why not make it one? 🌟 

Record yourself saying that
"This is my first video and from now on I will be posting
videos once in a while."

Making that commitment out loud is golden
because it creates a sense of accountability.

It gives you a "reason" to keep posting even when
it feels tough - because you made a promise.

Actually, one of my clients did this and
they have been posting videos
weekly ever since.

So if you're in that spot,
try this out for yourself ☺️ 

It might be exactly what you needed.


Follow me to learn more about video content 🔔


__________________________
I’m Elin, your Executive Video Coach from Sweden 👋
I turn founders into thought leaders with video content.

How should my video start and what is actually a "good hook"?

Let's dive into it 👇 

Remember the last time you sat in your cosy couch,
late at night watching your fave Netflix show?

"after this episode, I'm going to bed"

( famous last words )

.. because then you get to the cliffhanger
that makes you reconsider your decision 🙃 

So you keep on watching.

Here's the fun thing:

A short-form video hook works the same way as that
cliffhanger, but appears at the START of the video.

It piques your viewer's to stop scrolling
and to watch your 60s TED talk.

That's why hooks are so crucial,
the are the packaging of your content.

And now you might think "how do I create good, strategic hooks?"

Well, that's the topic for today's video 😉  ↴


__________________________
I’m Elin, your Executive Video Coach from Sweden.
Follow me to learn more about strategic video marketing.

Is there an option to viral guru advice that tells you to be loud,

spammy and STEAL everyone's attention on video?

I was looking for that option years ago and couldn't find it.

I'm not loud, I don't have a super dominant energy
and I didn't feel like any of the existing advice fit "me".

So I decided to become the option.

For those who want to:
→ Create videos with the goal of deserving attention without "tricks"
→ Connect with their audience without fabricating a persona
→ Find the confidence in being YOU on camera

When we see advice that align not only with the
outcome we want, but the way we want to
achieve it - courage appears.

I want to bring that to you in all the content I create.

So if you are curious to learn more and maybe
even work up the courage to appear
on video in the future

→ You've come to the right place 💙 


Follow me to empower yourself to get on video 🔔


__________________________
I’m Elin, your Executive Video Coach from Sweden.
I turn founders into thought leaders with video content.

The scary part about posting videos

is what makes it powerful.

“The world is watching”

Feels intimidating?
9/10 say YES.

But it’s the biggest opportunity

→ to shape your narrative
→ to put your ideas out there
→ to get seen by potential clients
→ to build your brand using your presence
  
(and not just texts or images)

Once you get over the cringe
and start posting ..

(easier said than done - I know)

you’ll notice that posting videos mean:

🎤 giving others a preview of what working with you would be like
🌎 making an impact with your presence, on your profile, 24/7
🤝 connecting on a deeper level with your audience

If you’ve been holding back for any reason,
see this as your sign today.

To make that first video and show up
with your entire presence and
deliver your big ideas.

The world is waiting.

You got this 🙌


Follow me to learn more about video creation.


__________________________
Hi, I’m Elin from Sweden 👋 
I turn founders into thought leaders with video content.

What would it mean to your business if creating videos didn't feel like a huge existential crisis?

If you instead felt empowered and excited to share
your message with the world on video?

Would that mean you could finally ..
> create that video podcast
> start that Youtube channel
> build out out a video course
> post reels on your social media

And show up without holding back?

The leading voices you know are already doing it;
they are building recognition with presence
and not just text alone.

Video is the new norm on social media,
and it allows your brand to leverage
its most powerful asset:

YOU.

Nothing says "I believe in my cause" like standing
behind it in-person for the world to see.

Now is the time to step out of the shadows and
into leadership with your whole presence.

Your audience is waiting for it
and your business too.

If you're ready t remove the friction and take a structured,
strategic approach to video creation, let's talk ✨ 


__________________________
I’m Elin, your Executive Video Coach from Sweden.
I turn founders into thought leaders with video content.

Batch recording didn't work for my client,

but we found an approach that did.

Let's be real:

Seeing a 1h recording block in your calendar
can feel like doomsday creeping up on you.

The overthinking starts already the day before.

"Did I prep everything I need?"
"How will I even  do 10 in 1 hour?"
"What if I don't like the videos afterwards?"

Pressure ramps up.

And when the time comes?
It feels performative rather than aligned.

The exact opposite of what you want 🙃 

Not ideal.
Not supportive.

We set these rules for my client instead:

NO to
❌ Long recording sessions in the calendar
❌ Extensive prep work each week

YES to
✅ A filming setup on her desk that was always ready to use
✅ An intuitive storytelling structure that didn't require scripting
✅ A strategic list of relevant video topics and angles to speak from

And the magical part
✨ Recording when she felt inspired

Whenever she had a brief pause during the day, like after an uplifting client call, she placed her phone in the tripod and pressed record.

Shared a quick insight,
interesting observation,
relevant reflection.

Feeling aligned and in her element.

Using that authentic energy from her daily interactions made her show up as her most magnetic self.

All while wedging recording into an already packed schedule.

After this change,
she uploads video after video.

No overthinking.
Pressure removed.
Action-taking secured.

Maybe this method could work for you too?

Go try it out 💙 

And if I can help, let's chat.


__________________________
I’m Elin, your Executive Video Coach from Sweden.
I turn founders into thought leaders with video content.

taplio

Elin Giczi's Linkedin Analytics

Elin Giczi ☀️

Performance ScoreElin Giczi ☀️'s LinkedIn Performance

Elin Giczi ☀️'s Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Elin Giczi's Linkedin Analytics

Elin Giczi ☀️

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Elin Giczi ☀️'s LinkedIn Performance

Elin Giczi ☀️'s Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Elin Giczi's Linkedin Analytics

Performance ScoreElin Giczi ☀️'s LinkedIn Performance

Elin Giczi ☀️'s Best Posts (last 30 days)