Dylan Redekop

The Growth In Reverse Podcast

Podcast Cohost & Content 

Growth Currency Media

Growth Currency Media creates & publishes content to support creative entrepreneurs grow, improve, and monetize their own newsletters.

Chief Creative Officer

SparkLoop

Newsletter Educator

Pathfinder Ventures Inc.

Marketing Director

Clearbridge Business Solutions

Clearly and effectively communicating to our customers all relevant information pertaining to their partnership with Clearbridge, with particular focus on how we are helping them—and can help them—do their best work, wherever they need to be doing it.

Communications Coordinator

Cedar Valley Woodworks

Cedar Valley Woodworks creates beautiful farmhouse-style furniture from locally sourced wood at a reasonable price. We are proud to partner with OneTreePlanted.org, where every product sold means another tree (or trees) will be planted in British Columbia and beyond. http://onetreeplanted.refr.cc/dylanr

As owner and sole/primary designer & builder, I have had to learn to take on many tasks and roles I would not have otherwise had the opportunity to learn. I have become comfortable using:
- Quickbooks for small business bookkeeping
- Sketchup for furniture design
- Etsy for Sellers
I have also been able to hone my sales skills and tracking leads while running the business using CRM. 

And most notably, I have been designing & building pieces from start to finish on budget.

Owner

Meridian Farm Market

Reporting directly to the CEO while managing a small team, we have been able to help the company grow in the expansion of a 7th location while seeing YOY sales & customer traffic increases steadily in my time at Meridian.

As Marketing Manager, my responsibilities include:
- Overseeing marketing strategy and campaign execution
- Working shoulder-to-shoulder with our graphic designer to create high quality, relevant & engaging visual assets, on brand and on budget
- Working closely with department specialists (purchasers) to promote products and giveaways
- Special event planning and organization
- Management & execution of all online, digital marketing campaigns
- Co-management of social media accounts & campaigns
- Content creation including blog posts, website content, giveaways, & social media content
- Ensuring all marketing assets created are on brand and of high impact
- Regular website maintenance & updates on the company's Wordpress site
- Creation and launch of seasonal promotional campaigns, brand awareness campaigns
- Project management for Meridian's e-commerce platform

Marketing Manager

CREW Marketing Partners

*Brand management*
Your brand is your company's identity. It is your people, your culture. It is your DNA. Your brand is the intangible feeling a customer has when interacting with you. Without a solid brand foundation, your marketing efforts will only take you so far (hint: not very far).

*Marketing strategy*
A million dollar idea without a solid strategy isn’t worth much more than a few pennies.
Or, even more simply put: "A goal without a plan is just a wish."

*Project management*
There is no successful campaign without a capable project manager. A project manager must know when to delegate, when to enable, when to leverage, and when to own it. 

*Digital marketing management*
SEO. PPC. SEM. CRM. CRO. CTR. CMS. FB. IG. These letters mean more today than they ever have before, yet they mean nothing if you don't have solid understanding of the pillars I've mentioned preceding them.

Marketing Coordinator

Ames Tile & Stone

Digital Marketing Coordinator

-Collaborating with sampling department and sales force for go-to-market strategies
-Design, creation and print setup for sample board and showroom labels and product sheets
-Managing Ames’ Instagram account
-Signing up customers for online purchasing accounts 
-Integrating online and offline advertising strategies
-Assisted with a complete website redesign and launch

Marketing Assistant

Dead Frog Brewery

-Social Media Management
-Graphic Design with Adobe Illustrator, Photoshop
-Marketing Strategy Plan Development
-Brand Management
-Brewery Tour Guide and Management
-Trade Show & Beer Festival Management
-Website Maintenance
-Product Photography

Marketing & Newsletters || SparkLoop || Growth Currency Media

Ex-car cleaner. 
Ex-floor salesman.
Ex-agency marketer.
Ex-beer delivery guy.
Ex-marketing coordinator.

Now?

I do newsletters. 
Newsletters for businesses.
Newsletters as businesses. 
I help newsletters operate, grow, and monetize. 

MY STRENGTHS INCLUDE, BUT ARE NOT LIMITED TO...
- Roasting your newsletter sign-up page
- Sending Loom videos as replies
- Figuring out why your newsletter isn't growing quickly
- Curating the best newsletter content so you don't have to (in my newsletter)

MY WEAKNESSES INCLUDE ARE LIMITED TO...
- Thriving with ambiguous direction
- Lack of deadlines
- Monotony
- Keeping Chrome to <5 open tabs
- Listing out legitimate weaknesses

SOME OF MY PERSONAL INTERESTS INCLUDE...
- triathloning (swiming, biking, running) all over the Fraser Valley countryside
- sabotaging furniture in my home so I have an excuse to build my own
- losing at Fantasy Football annually
- singing off-key while strumming my guitar
- supporting local farmers by purchasing way too much meat & produce

We ran a public social growth challenge in September. 
30 Days + 90 participants =14,000+ total followers. 
But... was it really worth it?

Spoiler: it was. 
(Watch to find out why)

But it wasn't "worth it" for the reasons I thought it would be. 
The goal was simple: post every day and grow my LinkedIn following, and, subsequently, my newsletter.

After 30 days I gained...

*** 𝙘𝙝𝙚𝙘𝙠𝙨 𝙇𝙞𝙣𝙠𝙚𝙙𝙞𝙣 𝙛𝙤𝙡𝙡𝙤𝙬𝙚𝙧 𝙘𝙤𝙪𝙣𝙩 ***

~100 followers. 
And 9 newsletter subscribers.

That's not great. 
But here's what I learned -- and stick with me because (I think) it's important. 

I went into this challenge believing if I post on LinkedIn daily for 30 days, I’d succeed. All the metrics would go up.

But what matters more is intention and strategy. I went into the challenge without a content plan. And fell off the wagon.  

Here’s the big takeaway I’ve learned from this challenge:

𝗙𝗼𝗰𝘂𝘀𝗶𝗻𝗴 𝗼𝗻 𝘀𝗼𝗰𝗶𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗮 𝗱𝗶𝘀𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻. 
It’s wasted energy.
It’s wasted attention.

What do I mean by that?

→ Social media posts should be an amplification—a repurposing—of our cornerstone content. They shouldn’t be 𝘵𝘩𝘦 content. 

Cornerstone content is our
→ YouTube video
→ newsletter
→ podcast episode
→ Substack article

That's where 80% of our energy, attention, and effort should be. 
That’s where IV Content™ lives. 
That’s where you build authority & credibility. 
That’s where you create not just followers but fans.

Yes: use social media to push that messaging freely to the masses. 
But social media should NOT be the starting point of content creation.
And that was the mistake I was making.

I summarize this thought in the latest The Growth In Reverse Podcast episode around the 15-min mark -- now live on YT.

---------------------------------
👋 I’m Dylan 
🎙 Co-host of 𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝗻 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 
📰 I also write the Growth Currency newsletter where 4k+ creators learn to grow & monetize newsletters 
📬 Subscribe free: growthcurrency(dot)net

Newsletters & Community || Growth In Reverse || Growth Currency Media

This may shock you, but...

There's a LOT of bad advice floating around for newsletters.

This is one of our spiciest episodes yet. 🌶️

We're covering 9 things that 𝘕𝘌𝘞 newsletter creators should ignore when starting.

Here are a few. The takes are hot. 

1. Do you really need a welcome sequence—or even a welcome email?
2. Does the ESP you use really matter?
3. Should you try paid ads for growth?
4.🤐
5. 🫣
6. 🤬
7. 🤯
8. 😑
9. 🤔 

You'll have to watch the episode tmrw to hear them justified 😁

"She sold her Substack newsletter for how much?!"


Bari Weiss recently sold her 'The Free Press' Substack newsletter & media business to Paramount Skydance (parent company of CBS News).

She also became the CBS News' Editor-in-Chief.

All for $150m. 

So what's the takeaway for newsletter operators?

❌ "My newsletter could be in for a sweet $150m payday"

✅ Your hard work of building & publishing a newsletter could pay off

Chenell says it best: "You never know who could be reading your newsletter."

My thoughts are similar. 

→ You could work backwards to build the newsletter that X company might want to acquire.
→ You could use your newsletter as a portfolio for an acqui-hire (like Bari) or to showcase your skills + knowledge for a role at X company. 

Lots of people are publishing newsletters hoping to build a 6-7 figure business. 

But what if your newsletter was the key piece that gets your foot in the door of a multi-million—or billion-dollar company. 

(𝘗𝘢𝘳𝘢𝘮𝘰𝘶𝘯𝘵 𝘚𝘬𝘺𝘥𝘢𝘯𝘤𝘦 𝘪𝘴 𝘸𝘰𝘳𝘵𝘩 ~$18.5 𝘣𝘪𝘭𝘭𝘪𝘰𝘯 👀)

PS - we talk more about this in our latest podcast ep, along with some other fascinating news & trends we're seeing in the newsletter space.

---------------------------------
👋 I’m Dylan 
🎙 Co-host of The Growth In Reverse Podcast 
📰 I also write the Growth Currency newsletter where 4k+ creators learn to grow & monetize newsletters 
📬 Subscribe free: growthcurrency(dot)net

Joe knows baseball. He also knows automations.

Joe runs a successful creator business 𝘢𝘭𝘮𝘰𝘴𝘵 on autopilot. 

Joe Casabona leverages the power of 𝙕𝙖𝙥𝙞𝙚𝙧, 𝙈𝙖𝙠𝙚, and a bunch of other tools to make his day-to-day simpler, smoother, and 𝘸𝘢𝘺 more productive.

Automation is super important (duh) because it helps Joe focus on the stuff that legit moves the needle for his business: 

→ creating 𝗜𝗻𝘀𝗮𝗻𝗲𝗹𝘆 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 ™️

But it wasn't always like this.

It took a nervous breakdown for Joe to realize he needed automation in his business.
Joe doesn't want you to have a nervous breakdown. 

So he hopped on the The Growth In Reverse Podcast to PREVENT you having one. 

And he's doing it by showing us all the power of automation—including the ones he cannot live without.

Joe also shares 
→ his simple 3-question framework to find out if a task is worth automating
→ the 4 components to an automation
→ his favorite newsletter automations
→ the 2 automations he couldn't live without

Check. It. Out.
Tomorrow (Wednesday). 

---------------------------------
👋 I’m Dylan 
🎙 Co-host of 𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝗻 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 
📰 I also write the Growth Currency newsletter where 4k+ creators learn to grow & monetize newsletters 
📬 Subscribe free: growthcurrency(dot)net

Want more email subscribers?

Pitch your newsletter better with these 5 templates

HARD TRUTH:
nobody will subscribe to your newsltter
if they don't know WHY they should

so get better at pitching it. here's how

1: TRANSFORMATION

𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲:
 "[Reader] used to [problem]. 
With [your newsletter], they [result]."

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:
Early-stage founders used to waste hours pitching media.
But, with Growth Currency, they land features with one email.

2: CREDIBILITY / SOCIAL PROOF

𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲: 
“Join [#] [type of reader] who trust [newsletter] to [result].”

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:
Join 12,000+ creators who trust Growth Currency to grow their audience & revenue—in one weekly 5-min read.

3: RELATABLE PAIN POINT

𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲:
“Tired of [problem]? [Newsletter] helps you [solve it]—without [annoying trade-off].”

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:
Tired of guessing what works? Growth Currency gives you proven tactics without the fluff, gimmicky hacks, or $$$ course price tags.

4. STORYTELLING

𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲:
"In [situation], I [lesson learned]. That’s why I created [newsletter] to help you [avoid same mistake].”

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:
In 2021, I spent $1,000 on a course that I could’ve replaced with 4 newsletters. 
So I created Growth Currency to save you time & money.

5. BOLD HOOK OR CLAIM

𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲:
“Most [audience] do [common mistake]. The smart ones [do it differently] because they read [newsletter].”

𝗘𝘅𝗮𝗺𝗽𝗹𝗲:
Most newsletter writers chase viral growth. 
But the smart ones focus on retention. They learn how by reading Growth Currency.

✅ 1- Write all 5 this week for your newsletter
✅ 2- Test them across social, landing page, etc
✅ 3- See which resonate, double down.

Comment "1KS" if you want my free roadmap to your first 1000 newsletter subscribers 💯 
(or just hit the link in my bio)

---------------------------------
👋 I’m Dylan 
🎙 Co-host of 𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝗻 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 
📰 I also write the Growth Currency newsletter where 4k+ creators learn to grow & monetize newsletters 
📬 Subscribe free: growthcurrency(dot)net

GC Carousel -- 5 Ways to Pitch Your Newsletter

Meet Jake my pepper plant. He almost died—twice. 
But I saved his life. I reveal 𝙝𝙤𝙬 in my newsletter. 
I also shared these newsletter nuggets:

🗨️ The 𝗠𝗼𝘀𝘁 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗠𝗲𝘁𝗿𝗶𝗰 (via The Growth In Reverse Podcast)

🤑 The best-to-worst rated 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝘀 for creators (via Jay Clouse)
​
🧼 Have you tried the 𝗦𝗼𝗮𝗽 𝗢𝗽𝗲𝗿𝗮 email sequence (via ClickFunnels)
​
⛔ 𝗔𝘃𝗼𝗶𝗱 𝘁𝗵𝗲𝘀𝗲 𝟵 𝘁𝗵𝗶𝗻𝗴𝘀 if you're just starting your newsletter (via The Growth In Reverse Podcast)
​
🎥 The "Big 3" platforms 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙮𝙤𝙪 𝙙𝙤 should point to—and why (via Matt McGarry)

Missed it? Reply JAKE in the comments (or check your inbox if you're a subscriber 😉)

---------------------------------
👋 I’m Dylan 
🎙 Co-host of 𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗜𝗻 𝗥𝗲𝘃𝗲𝗿𝘀𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁 
📰 I also write the Growth Currency newsletter where 4k+ creators learn to grow & monetize newsletters 
📬 Subscribe free: growthcurrency(dot)net

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