Eleven Space

ElevenSpace is the full-service design agency focused on building stellar digital products that combine outstanding aesthetics and flawless functionality.

On a mission to unlock better opportunities for our clients, we design outstanding digital products and services by creating engaging UI/UX designs to help our clients ship faster, remain competitive and grow their business through design.

This leads to valuable results:
→ increased revenue
→ increased number of leads
→  increased conversion rates and sales
→  reduced development costs
→  higher market valuation
→  positive reviews
→ increased product & feature release

Industry expertise:
Agriculture, Artificial Intelligence, Ecommerce, Education, Electric Vehicles, Fintech, Hospitality, Information Technology, Insurance, Human Resources, Logistics, Telecommunications

Services:
UI Design, UX Design, Web Design, App Design, Design System, User Journey, User Flow, Wireframes, Accessibility, UX Audit, Interactive Prototype, Logo & Branding, Pitch Deck, SEO, Video Animation, Social Media, Copywriting, Product Management, iOS/Android, Webflow

Lead Designer

NATO

• Led agile-based UX team, mentored team members to assume responsibilities when needed and took ownership of creating and maintaining a central Design System for a dashboard solution
• Delivered UX/UI interactive prototypes for an AI-driven(Artificial Intelligence) human resources platform that helped the NATO organization quickly filter candidates and build teams

Lead UI/UX Designer

Lenovo

• Worked closely in Agile manner with the Product Development team to develop new features and Cloud SASS products
• Created a internal Design System to use for Lenovo MVP initiatives

UI/UX Designer

Oracle

• Worked closely in Agile manner with the Product Development teams on external-facing solutions and custom internal platforms, starting from brainstorming ideas, creating wire-frames, building interactive prototypes, delivering the visual resources and supervising the implementation process. 
• Applied Design Thinking principles and techniques in the process of prototyping demos for strategic applications and business verticals (industries)

Additional responsibilities:
• Presented walking tours to promote our services to stakeholders, different teams, organizations
• Held design interviews, mentoring and preparing new team members to get familiar with tools, processes and assume responsibilities when required

UI/UX Designer 

Magnistudio

•   Clarified requirements with stakeholders and defining challenges, strategy, goals
•   Developed prototypes to validate ideas and get more feedback
•   Delivered high-fidelity, cross-platform, responsive designs

Themeisle

Web Designer

Hello 👋  I'm Dragos Bubu. It's great to meet you! 

For over a decade, I've been working with Fortune 500 companies (NATO, IBM, Lenovo, Oracle), small businesses and early stage start-ups. The projects I've worked on range from logo design, branding, web design, mobile apps, web apps, dashboards and design systems. ✨

My approach is based on simplifying complex user journeys and overload of information based on cognitive psychology and design principles, research, followed by usability testing to ensure end customers gain maxim value from the experience.

🔅Collaborations with:

→ Nato, IBM, Lenovo, Oracle, Carrefour, Hostelworld, Reptrak, CadenceWork, Kinderpedia, Themeisle, Optimole, QuestoApp, Amplifon, Louvre Hotels, Sydney University, Marks & Spencer, Teamnet, Zypsy, TwinBank, Fulfillrite, Almas, Insured, Mentortain, Gate2Way, Toboro, Accessi+, 46 Labs, Pigui, Autone, Nativ

🎨 Online portfolio: 

https://www.behance.net/BubuDragos
https://dribbble.com/BubuDragos

Our design system helped clients speed up development by 40%.
Most teams are still reinventing the wheel on every screen.

Mismatched buttons. Inconsistent spacing. Designers and developers going back and forth on the same components they built last month.

Every new feature becomes a negotiation instead of an execution.

When we started ElevenSpace, we'd seen this pattern repeat enough times to know we needed a different approach.

We built Elixir, our internal design system. Pulled patterns from past projects, documented the rules, created reusable UI components. Then we actually used it.

We've refined it over time and now use it across all our client work.

The 40% faster development is real. But the bigger change is what doesn't happen anymore.

No more debates about pixel-perfect spacing. No more rebuilding the same dropdown menu for the third time. No more products that feel like five different apps stitched together.

Teams move faster because they're not reinventing basics. Products stay consistent because the foundation is solid.

When you're trying to scale, chaos scales faster than your team does.

A design system keeps the chaos in check.

Dragos Bubu

Lead Designer at ElevenSpace | Design Systems Expert

Good UI feels effortless. Bad UI makes users think.

And when users have to think too hard, they leave.

Bad UI is cluttered navigation, unclear buttons, inconsistent spacing, colors that clash. Users hesitate. They second-guess. They abandon the task.

Good UI guides users without them noticing. Clear hierarchy. Obvious next steps. No confusion.

And that shows up in your numbers:
Higher conversions. 
Lower churn. 
Better retention.

Three things that make UI work:
→ Clarity - Users know what to do without reading instructions 
→ Consistency - Buttons, spacing, and patterns stay predictable 
→ Simplicity - Every element serves the user's goal

When users don't have to think about how to use your product, they focus on why they came.

UI explained

Your product works perfectly.  So why are users leaving after 2 minutes? 

Because functionality and user experience are two different things. 
Your product might work flawlessly on the backend. 

But if users struggle to understand it, they're gone. 

Bad UX creates friction:
→ Too many steps to complete simple tasks 
→ Confusing navigation that hides important features 
→ Cluttered interfaces with no clear direction 

Good UX removes barriers:
→ Clear flows that guide users to value quickly 
→ Intuitive design that feels natural 
→ Minimal friction between user intent and action 

The difference shows up in your metrics:
Fewer steps = higher conversions 
Clearer UI = lower churn 
Faster value = users who stay 

Every interaction either builds trust or creates doubt.

Essential design terms explained - User experience

Customers weren't leaving because the product failed.

They left because competitors felt easier to use.

Delivery PRO is a logistics dashboard that handles warehousing and integrations with online shopping systems.
They were losing customers. New users weren't converting to paid plans.

Competitors looked more modern and delivered better user experiences.

We revamped their dashboard with a focus on:
→ Making the interface more intuitive
→ Prioritizing features users actually needed
→ Connecting the digital system with real-world warehouse operations
→ Adding improvements based on direct user feedback

The goal went beyond making a good first impression.
We wanted to understand what users needed and improve their day-to-day experience.

The results showed up in user reviews and retention numbers.
But there was another impact.

The sales team now had a product they could confidently demo.

One that would intrigue potential users enough to request a trial.

A polished product doesn't just keep existing customers.

It makes selling to new ones easier.

Is your product losing to competitors because of features, or because the experience feels harder than it should?

Premium products don't sell themselves in jewellery. 

Trust does. And trust comes from cohesive brand experience. 

Almas, a new premium jewellery brand, had zero market credibility.
In a space where customers scrutinize every detail of quality and craftsmanship, that's a problem. 

Without credibility and online presence, standing out is nearly impossible. 

They needed more than attractive design. They needed every touchpoint to build confidence.

We crafted their full brand experience:
→ Brand identity and guidelines 
→ Website and web application 
→ Complete design system 
→ High-quality visuals 
→ Clear, differentiated USP

Every element worked together. Every interaction reinforced trust.

The result?
Increased customer confidence. 
Higher online conversion rates. 
A premium brand that feels established from day one.

In crowded premium markets, coherence drives trust. 

Inconsistency erodes it.

Does your brand build trust at every touchpoint, or are gaps undermining your credibility?

Everyone talks about dashboards improving customer experience.

Nobody mentions how they can fix your internal chaos.

Your operations team is drowning in bottlenecks. 
Decision-making takes forever because data is scattered. 
Errors keep happening because people can't see what they need to see.

A logistics dashboard built right solves all three.

Let’s find out how:

elevenspace.co

Smarter Logistics Dashboard Design for Faster Decisions | Eleven Space

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I’ve told him that my expectation was to receive a balanced take: advantages and disadvantages in equal measure.

He gave up and didn’t wrote back.

Follow for more mental health advice 😅

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Many entrepreneurs confuse "scaling" for "growing" and use the term interchangeably, missing the enormous business potential that lies in reaching more users and increasing revenue while keeping the costs and resources at a minimum.

One way to achieve this is by integrating a design system into your app development cycle.

Even if design systems gained a lot of popularity in the past years, there still seems to be some confusion around the concept, especially for those who are not specialists in the field.

So let's start with the basics:

Check out our article here:

Benefits of design systems: scaling apps effectively | Eleven Space

Every product team talks about "user empowerment."

But here's the problem: most don't know what it actually means.

They use the term without understanding what it is and it creates confusion.

Real empowerment isn't:
→ Feature farms that overwhelm users 
→ Cognitive burden disguised as flexibility 
→ Incomplete journeys

Real empowerment is:
→ Contextual actions that guides the user 
→ Relevant information that supports decision-making 
→ Meaningful features that drive user and business value

Does your product truly empower users or are you just saying it does?

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