UC Marketing Ltd

Current clients:  Callroute, Nextiva, Workvivo, Akixi, Audiocodes, Pure IP.

I opened up my services as a Freelance Marketer specialising in the Unified Comms and Contact Centre industry. I work with several vendors to shape their product marketing and content marketing strategies.

Customers include Cisco, RingCentral, TELUS, Modality Systems, Cavell Group, Nasstar, Freshworks,  UC Today, Remotive.io, Kliqit, PR Fire, Nice Network, SAS Global Communications, Plutio, Automate.io, Spectralink, Empowering.Cloud, Pure IP, Tella, UCX USA, Opus, UC Expo.

Freelance Content Marketing Consultant - Unified Comms and Collaboration

Callroute

Freelance Marketing Consultant

Nextiva

Freelance Copywriter

Workvivo - by Zoom

Freelance Writer

Mio powers cross-platform messaging across Slack, Microsoft Teams, Webex, and Zoom.

Responsible for the management and production of all external marketing content and communications, helping generate consistent inbound traffic and brand awareness of the fantastic tool our team has built and continues to innovate.

Success:
* Delivered $2m enterprise yearly revenue
* Generated 400+ monthly waitlist signups for self-service product
* Created, executed, and measured content marketing strategy & PR strategy
* Grew monthly visitors from 600 to 200,000+ 
* Increased monthly organic traffic from 100 to 150,000+
* Significantly grew brand reputation via social media, in-house blog, guest blogs, and industry relations
* Project managed independent research and preparation of Workplace Messaging Report (m.io/report)

Responsibilities:
- Manage graphic designers and writers
- Plan and execute editorial calendar; both strategic and reactive
- Plan and execute social media strategy
- Source and propose distribution opportunities for high-value content
- SEO optimisation
- Create outbound email campaigns
- Develop product-related content: webinars, knowledge-base articles, whitepapers, and other sales - enablement content
- Report KPIs and optimise efforts to continuously grow both the business and marketplace
- Build strategic media relationships
- Increase online community engagement

Mio continues to be a freelance customer today.

Director of Content Marketing & Communications

StableLogic

Business Consultant

IP Solutions UK Ltd

Product Marketing Manager

Maersk Line

Project Manager 

Exponential-e

Provisioning Manager

5G Communications

Provisioning Team Leader

I'm a Freelance Content Marketing Consultant for hire.

I specialise in creating and optimising B2B SaaS content with a niche focus on:
👉 Unified Comms
👉 Team Collaboration
👉 Video Conferencing
👉 Contact Centre

I've taken the Mio blog from 600 monthly blog readers to consistently hitting 200,000+ blog readers, all while delivering enterprise and SMB leads at scale.

I've developed buyer personas for the entire Webex device portfolio.

I've written blog posts and provided editorial services for companies like RingCentral, Nextiva, TELUS, Modality Systems, Cavell Group, Nasstar, Freshworks, UC Today, Remotive.io, Just Attend, PR Fire, Nice Network, SAS Global Communications, Plutio, Automate.io, Spectralink, Empowering.Cloud, Callroute, Ideagen, Pure IP, Tella, CallSights, NoJitter.

⭐ What's my unfair advantage? ⭐

👉 I became a content marketer following 10 years of "doing" Unified Comms and SaaS
👉 You're not just hiring a marketer
👉 You're hiring an SME who found a huge gap in the market for content marketing to grow Unified Comms businesses

Consider hiring me for any part of your content marketing process (or all of it if you are serious about content marketing).

Specialties:
Unified Comms, Team Collaboration, Contact Centre, Slack, Microsoft Teams, Content Marketing, Content Strategy, Copywriting, Editing, Search Engine Optimisation (SEO), Influencer Marketing, Social Media, Market Analysis, Inbound Marketing, Blogging.

Follow me on Twitter: twitter.com/domkent

Outside of my very specialised niche, I'm a passionate freelancer. In 2023, I wrote the book theautonomousfreelancer.com to help fellow freelancers find work on their own terms, in their own time, and at their own rate.

I've just got my ticket to my final event of the year: Cavell Enable is always worth attending to hear the latest research and trends across a selection of telephony, UCaaS, and CCaaS markets.

📫 Convene 155 Bishopsgate, London
⏰ 9am
📅 2nd December

This year's agenda is jam packed:

Dom Black
Matthew Townend
Patrick Watson
Finbarr Begley
Tom Wright
William Rubio
Alan Tigg
Paul Wakefield
Rui Ferraz
Michael Hennigan
Chris Styczynski MBA
Tom Arbuthnot
Jon Zoltie
Andrew Wigmore
Adam Parker
Ollie Clapinson
Taimoor Husain
Sonu Arora
Oli Lifely
Matt Siemens
Rufus Grig
Matt Cowell
Tim Russell

Dominic Kent

Freelance Content Marketing Consultant for Unified Comms and Contact Center Brands | B2B Tech Marketing

Who's attending Contact Center Expo next week?

As I build my agenda for the day, I'm looking forward to:

- Real CX Innovation or Industry Illusion? Cutting Through the Hype
Martin Teasdale Aswin Peter David Labrow Lucie Child

- Omnichannel 3.0: Mastering the Intersection of AI + Humans
Edwin Margulies

- AI Winners and Losers – Building a Winning CX Strategy With AI
Sean Taylor DL

- Rise of the Machines: The Dawn of Agentic CX
Steve Blood

- The Death of QA as you Know It: How to Win at CX in 2026
Matt Jones

- GenAI-Powered QA for the Human-AI Contact Center Era
Emmanuel Doubinsky

- Weathering the Surge: Dealing with Customer Service under Pressure
Marcus Gilmore


Attending CC Expo and want to meet up? Drop me a message!

I'm presenting "What Comms Providers are Getting Wrong with Content Marketing" at 4pm GMT / 11am EST as part of The UCaaS Event hosted by The Cloud Voice Alliance.

Sign up at: theucaasevent.com

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