Dhruv Patel

Saleshandy

Saleshandy is a cold outreach platform that helps B2B businesses automate and scale their outbound sales efforts. 

» I am the person responsible for
- majority of marketing stuff
- people management
- developing and implementing systems & procedures throughout the organization
- operations

Co-Founder

Appitsimple Infotek Pvt. Ltd. [www.softwaresuggest.com]

- Lead Marketing strategist & enabler, strategic vision, and involved in growth of the marketing team from 1 to 6 
- Grew organic acquisition, leveraging website optimization, SEO, and PR 
- Setting up marketing infrastructure i.e Google analytics, Webmasters, SEO tools, Adwords, Social platforms & paid social media networks.
- Influenced product development within application to increase page on time, no of page view per session, reviews, goal conversions and increase in paid click through rates.
- Coordinated communication amongst team members
- Social Media Management – wrote blog posts & managed corporate Facebook, LinkedIn, Twitter
- Email Marketing – created and sent industry updates, regulatory notifications, Promotional emails, guides to customers and prospects via MailChimp & Sendy.
- Played a role in team building, recruitment / hiring & data extracting.

Marketing & Operations

Pathnex Technologies

Getting Things Done

Co-founder @ Saleshandy

Hey there,  

I'm a guy who wears many hats, and I like it that way! 

My marketing journey kicked off at a company where I managed a team of over 25 folks as the Marketing Lead and Operations Manager. 

But my itch for something more took me down the road of content and niche marketing. That's how I ended up co-creating Saleshandy, a place where I'm still enjoying the ride and helping the company grow.

I'm a marketing junkie and a business starter, and I get my kicks from companies that encourage teamwork and don't put up roadblocks to success. I live to meet and exceed what customers want. I keep a close eye on the results and always tinkering with my game plan based on what's needed. When things go south, I don't get bent out of shape; I see it as a chance to learn. I take a good, hard look at what went wrong, figure out why, and then cook up solutions based on the facts.

As a growth hacker and digital marketing buff, I thrive on the hustle and meet life with a never-say-die attitude. My constant grin shows my love for creating strong teams and my readiness to lend a hand at the drop of a hat.

So here I am, a Co-founder at Saleshandy, extending an invitation for you to join me on this wild ride as we take over the marketing world, one success story at a time. 

Let's get together and see how we can help each other grow. What do you say?

I used to think product-market fit was everything.

But building Saleshandy showed me that founder-product fit matters even more.

Back in 2024, working with Piyush, I had this realization:

Our product isn’t just something we built.
 
It’s an extension of who we are.

And honestly? I had no clue about this when we started.

We didn’t sit down and plan, “let’s infuse our personality into the company.”
It just… happened.

When you’re genuinely passionate about what you’re solving, your personality naturally leaks into everything:

→ How your team operates
→ How they interact with customers
→ The language in your product
→ The decisions you make when no one’s watching

Now, with 50+ people on the team, it’s obvious: our belief system has become the company’s belief system.

We’re calm, empathetic leaders. 
We’re competitive, but we care deeply about helping people.

And that’s exactly what Saleshandy feels like: friendly and approachable.

When customers feel like they’re talking to a friend not a vendor trying to extract money—they:

✅ Come back
✅ Refer others
✅ Give you the benefit of the doubt

Goodwill compounds.

You can’t fake this.

You can’t engineer authenticity with better messaging or slicker branding.

So the real question isn’t just:
 "Does my product fit the market?"

It’s:
 "Am I building something that’s truly an extension of me?"

Because if you’re not, you’re just competing on features.

 And that’s a race to the bottom.

What’s one way your personality shows up in what you’re building?

Co-founder @ Saleshandy | Automating cold emails to drive lead generation & sales

I don’t read emails. I scan my inbox. And trust me your prospects do the same.

I have seen people jump to guess why a campaign underperformed. 

→ Open rates dip? “Must be the subject line.”
→ Replies drop? “The offer isn’t strong enough.”
→ No meetings? “The copy failed.”

But the real cause was almost never what they blamed.

Because when you look closely at how people actually behave in an inbox, the pattern is predictable and brutally simple.

Most teams keep rewriting emails, testing variations, tweaking copy… trying to fix what prospects barely pay attention to.

What I’ve seen consistently is this:

Emails don’t fail because the content is bad.

They fail because the inbox experience is weak.

It’s not about writing better.

It’s about showing up in a way that earns attention before the email is even opened.

So, remember: It’s not the email. It’s how you appear in the inbox.

Cold emails don't sugar coat & that's what i like the most about it.

Cold email tells you the truth faster than anything else.

When I was getting started, I tried everything to avoid the uncomfortable stuff.

→ Ads gave me hope.
→ SEO gave me patience.
→ Product gave me ideas.

But none of them told me what I actually needed to know.

Cold email did.

The moment you start sending 50 cold emails a week, you learn things no dashboard will show you:

→ You’ll know instantly if your offer is weak
→ You’ll know if your ICP is wrong
→ You’ll know if your value prop is confusing
→ You’ll know if anyone even cares enough to reply


And trust me, as a founder, these are the answers you can’t afford to delay.

Cold email forces you to face the reality you’ve been avoiding:

 If someone opened but didn’t reply — your message was boring.
 If someone replied with confusion — your offer wasn’t clear.
 If someone replied angrily — your targeting was off.
 If someone booked a call — your direction was right.

No investor, no advisor, no book gave me that level of clarity.

Cold email didn’t give me the answers I wanted.

It gave me the answers I needed. And that’s why it worked.

If you’re a founder and you’re not sending at least 50 cold emails a week, you’re building in the dark.

Your market is talking every single day. The question is, are you listening?

I work in a space where user education can’t be avoided. 

But here is the catch: Teaching alone isn’t enough.

Most SaaS products assume users will follow best practices if you give them:

• Documentation
 • Checklists
 • Recommended routines

Reality is different. 

Users only follow best practices if the product makes it Inevitable .

We saw this clearly with deliverability. 

Founders often say, “Our deliverability suddenly crashed.” 

It doesn’t crash — it declines slowly:

• A few replies drop
 • Inbox placement shifts
 • Opens fall
 • Eventually, everything collapses

It’s predictable, if you notice early. Most teams don’t.

The real gap? 

People weren’t failing at outreach. They were failing to spot problems early.

Saleshandy's Inbox Radar solves this. 

Not with more education. Not with dashboards. Not with more tasks.

It shifts responsibility from the user to the product. 

Quiet, recurring inbox checks catch trends before they become failures:

• Domain health drifting
 • Warmup issues
 • Misconfigured inboxes
 • Early placement decline

This isn’t new. But it’s the kind of product behavior more tools should have.

Every SaaS founder eventually realizes: If outcomes depend on users, the product doesn’t own the outcome.

Real leverage comes when:

• The product sees problems before the user
 • The product corrects or alerts early
 • Users don’t need to stay hyper-vigilant

For our users, this shifted the mindset: From reacting to damage to anticipating it.

Great products don’t just educate. 

➡️ They take responsibility. 
➡️ They reduce vigilance. 
➡️ They protect outcomes.

Inbox Radar is one example, quietly doing what users shouldn’t have to remember.

In the series of “bad cold emails,” here’s another one I got 👇.

Yes, it was simple.
Yes, it was polite.
But totally empty.

From the subject line alone, I already knew it wouldn’t bring any value.

Still, I opened it… and I was totally right.

Here’s what went wrong:

➡️ No understanding of my team — we don’t even have a Founder’s Office team at Saleshandy.
➡️ No icebreaker, just “I’m the CEO, we helped 500 businesses” — exaggerated claim, started a year ago.
➡️ CTA: “Let’s set up a call” in the very first email.

Here’s the thing:

Sometimes, not personalizing is better than pretending to personalize.

If your email doesn’t make me feel like you actually know me, it’s dead before I hit reply.

What’s worse: fake personalization or generic templates?

Tell me your thoughts in the comments.

I’m the opposite of what people expect from a founder.

Unlike most, I stay grounded: but it has nothing to do with humility or being “nice.”

 For me, it’s about staying real.

Even after years of building Saleshandy, I still:
→ Read support tickets myself
→ Listen to lost sales calls
→ Scroll through the harshest reviews

Not because I have to.

Because I want to.

The higher you climb, the easier it is to lose touch.
 → Your calendar fills with strategy meetings.
 → Your team filters the information for you.
 → Your users become just numbers.
 → Your competitors fade into charts and reports.

Being grounded keeps me honest.
 
It reminds me why I started.

It keeps me connected to real problems, real people, and real risks.

Staying grounded isn’t optional 
 
It’s the only way to make sure you’re building the right things.

Epic outbound fails happen for 2 reasons and believe me, they’re easy to overlook:
 
Either your timing is wrong, or your context is wrong. 

Yes, people don’t buy because your product is good.

If they buy, it means your timing is good.

Here’s what many people do:

→ We talk features to someone who doesn’t even know there's a problem.
→ We pitch pricing to someone still comparing options.
→We push demos to someone scared of choosing wrong.


The huge mistake we all make?
 
We blindly assume all prospects are ready to buy.

But they’re not.

Understanding these 5 stages helps you know:

 → When to educate
 → When to compare
 → When to position
 → When to convert
 → When to just… wait

Because users don’t jump from “unaware” to “decision-ready” in one email.

They move through layers.

Your job isn’t to push them faster.

Your job is to guide them smarter.

Once you talk to them at the level they’re thinking, everything feels easy:

 → Your email sounds human.
 → Your demo feels useful.
 → Your offer looks fair.
 → Your close becomes natural.

Master these 5 stages, and your outbound stops being a chase…
 … and starts becoming a conversation.

I don’t speak much and I would say that is my advantage. 

I don’t speak much in meetings. 

People misread it as disinterest. But it’s the opposite.

Where I use silence strategically:

 → Customer calls: I ask one question: "What's not working?" Then I stay quiet for 90 seconds. They tell me everything.
 → Team debates: I let them argue it out. I only step in when I see a blind spot. Otherwise, they figure it out.
 → Hiring interviews: I ask a hard question, then wait. The silence separates candidates who think deeply from those who fill the air.

There is a mistake that founders who want to be loud make but don’t realize: 

They think presence = talking. 

It doesn’t. 

Presence = knowing when to speak and when to let the moment breathe.

Some of the most powerful leaders I know are the quietest. 

Because they’ve learned: You don’t need to fill every silence. 

You need to know which silences are worth breaking.

So far what i have learned are:

 → The person talking the most is usually the least certain.
 → The person asking questions controls the conversation more than the person answering.
 → Silence is a tool. Use it deliberately.

Here’s the truth:
 Most people are so uncomfortable with silence that they’ll say anything to fill it. 

I’m comfortable with silence. 

Remember: Being quiet isn’t a weakness. It’s a weapon.

Do you control the room by talking, or by staying silent?

Which is the best cold email framework?

It’s the one that works for you.

Every framework works differently and hits a different stage of the funnel. 

The frameworks I use? 

They help me shape personal emails that actually get read.

Here’s the truth nobody tells you:

You don’t need 10 new frameworks. You need to master the 3 you already have.

Most reps treat a framework like a shortcut. But it’s not. 

It’s a tool. And a tool only works when you know:

→ Why you’re using it
→ When to use it
→ How to use it the right way

Without that, even the best framework is just a copy-paste script.

At Saleshandy, we tested dozens of formulas across millions of outbound emails. 

Here’s what we learned:

The framework doesn’t win. The fit wins.

➡️ Prospect shared a pain on LinkedIn → BAB works
➡️ Setup is good but not great → 3Ps works
➡️ They know the problem and just need a nudge → PAS works

Right framework + right moment = email that feels natural.
 
Wrong combination = email that feels forced… and gets ignored.

Outbound isn’t about being clever. 

It’s about choosing the right lever.

If you want the exact frameworks my team uses at Saleshandy, comment “frameworks” and I’ll send the full sheet your way.

There are 14 billion videos on YouTube . But only 5 earned a permanent spot on my “watch again” list.

Not because they were popular.

But because they changed how I think, build, and operate.

If you're looking for perspectives that actually move the needle, start here:

➡️ Alex Hormozi: https://lnkd.in/dPeB7CfW 
➡️ Dan Martell: https://lnkd.in/d9wehENt
➡️ Ali Abdaal: https://lnkd.in/dQKbsrmm 
➡️ Joey Schweitzer in Better Ideas: https://lnkd.in/dFATx4ty
➡️ Shaan Puri in My First Million: https://lnkd.in/ddDkFafS 

Which one stood out the most to you?
 
Drop your thoughts in the comments! I’d love to hear your take on these.

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