Rocket Software

Rocket Software acquired OpenText’s AMC business unit. 
Own the global GTM for the COBOL portfolio: Visual COBOL, Micro Focus COBOL, ACUCOBOL, RM/COBOL, and COBOL-IT.

Senior Product Marketing Manager

OpenText

Support multiple portfolios in the AMC business unit including Micro Focus Visual COBOL.
OpenText divested the AMC BU on May 1.

Sr. Product Marketing Manager, Portfolio Marketing

CData Software

Own the GTM for CData Sync and CData DBAmp. Strategically apply PLG principles to the CData Sync non-SaaS trial experience to increase reach, conversions, and revenue. Work cross-functionally to build organizational trial-led alignment, experiments, processes, and reporting. Create tools that document, evaluate, and measure experiments for handoff to other product lines. Write technical content (blogs) and enable sales.

Sr. Product Marketing Manager

Nutanix

Responsible for delivering an end-to-end, learn-try-buy experience, my role focused on:
* Leveraging Test Drive as the Nutanix Product-Led Growth engine to drive adoption, conversions, and usage across all Nutanix products
* Collaborating cross-functionally to apply various marketing tactics (e.g., SEO, nurture, campaigns, technical bootcamps, SE interactions, etc.) to attract trial users and convert them to customers
* Analyzing data and reporting insights to senior management
This is a global role.

Nutanix develops solutions that help enterprise customers easily move apps and data among private, public, and edge clouds for a true hybrid multi-cloud experience from a single IT console.

Senior Product-Led Growth Manager

Precisely | Trust in Data

Own the go to market for the Connect data integration and data replication family of products and the Spectrum OnDemand cloud-based solution. Support Technology Partner Marketing initiatives with AWS, Databricks, Confluent, Snowflake, and Azure.

Owned the go to market for the Spectrum data quality product portfolio from Sept through June.

Precisely provides enterprise data integrity solutions, including data integration, data quality, data enrichment, and location intelligence, that promote data trust.

Self-Employed - Fractional Product Marketing and Technical Marketing

During this time, I partnered with client companies to help them:
▫ Define product and global go-to-market strategy
▫ Leverage software trials to fuel product-led growth
▫ Develop and refine value propositions
▫ Gain insight into buyer behaviors and the customer experience
▫ Fuel demand generation with targeted content development
▫ Implement best-practice-based product launch strategies
▫ Enable sales with competitive differentiation, up-sell insights, and training
▫ Navigate the technical implications of GDPR
▫ Streamline business processes by questioning WHY clients follow specific process steps and recommending changes that improved efficiency

In these engagements, I created strategic plans, go-to-market and sales presentations, sales enablement tools, white papers, research briefs, and blogs. Many projects required formally presenting research findings, deliverables, and context for use to client's senior management and extended stakeholder teams. 

CLIENTS: pre-IPO start-ups, growth companies (Attunity, Panviva, and Neotys), and mature organizations such as Quest Software and Xerox (Conduent).  Due to the variety of clients, I developed specific domain expertise in data migration and integration, hybrid cloud, database management, data analytics, artificial intelligence technologies, DevOps, agile transformation, automated testing, Internet of Things (IoT), and blockchain

SKILLS: Project and team management | cross-functional leadership | collaborative relationship building | primary research with customers and non-customers | presentation and speaking | writing

Consultant / Advisor - Marketing Strategy, Product Strategy, Technical Content

Responsibilities focused on prioritizing and guiding mature, complex solutions within ASG's flagship  Content Management and Records Management product portfolio based on time-sensitivity, revenue contribution, competition, strategic value, and executive mandate. Accountability for the financial performance of assigned products. Captured and synthesized customer, non-customer, and market problems and data points; translated into product requirements/ strategy. 

Sales-enablement focus included sales training, tool development (primers, playbooks, competitive materials, developing an RFP response tool), and support activities.

Developed and executed strategies and related content that promoted prospect engagement and persuaded potential buyers to move forward with an ASG purchase. 

Researched, developed, and implemented a model and process for customer and partner profitability analysis. Proposed best practices to improve account management and support effectiveness across the business.

ASG provides enterprise solutions for cloud, content management, document output management, data protection and metadata management.

Senior Product Manager - Product Portfolio Management - Information and Records Management Solutions

SmartBear Software

Owned end-to-end go-to-market planning for application lifecycle management and document and code review product lines, including the execution and management of multi-product launches across channels.  Created and communicated weekly agile marketing dashboards (revenue attainment, software trials and programs in process, pipeline status) to senior management and delivered monthly and quarterly presentations detailing revenue contribution, pipeline metrics, and upcoming marketing programs and promotions relevant to my product lines.

Built buyer personas. Applied insights to drive free trial, premium, and hybrid customer acquisition strategies; content strategy; lead generation and awareness activities. 

Collaborated with extended team to define, design and execute marketing and sales promotions that supported aggressive growth strategy, increased software trials in process, drove revenue contribution for assigned product lines, and course corrected quickly based on marketing analytics. 

Inbound marketing focus included refining web site navigation to reflect buyer journeys, developing content (web site copy, blogs, white papers, sales tools and training materials), crafting promotional strategies to various audiences, developing digital marketing tactics, coordinating and recruiting talent and content for thought leadership webinars, and SEO. 

Managed IBM partnership.

SmartBear implements a "try and buy" strategy that promotes adoption of software quality tools for code review and optimization, automated testing, API and UI readiness, and monitoring across mobile, web and desktop applications.

Sr. Product Marketing Manager - GTM Strategy, Lead Gen and Content for Agile Development Tools

Harte-Hanks Trillium Software

Developed and executed go-to-market plans and managed global launches for data quality infrastructure solution. Established concise product positioning and messaging for horizontal and vertical solutions to ensure consistent communication across all marketing and sales channels.  Partnered with demand generation to align programs with personas, create/curate content, and increase sales velocity.

Managed major web site redesign; optimized navigation, content, and SEO and increased web conversion rates by 20%. 

Created content and copy including comprehensive white papers and case studies and managed branding/refresh for all collateral. Impacted revenues by $870K in first year by aligning service offerings with customer and market requirements. 

Led internal business review; mapped and streamlined customer lifecycle interactions with internal processes and customer touch points to improve customer retention and decrease support call volumes. 

Worked closely with partner marketing and channel solutions teams to support and promote joint solution marketing programs.

Trillium Software offered big data, master data management, and geocoding solutions that improved data quality and data governance. Trillium was acquired by Syncsort.

Global Product Marketing Manager - GTM and Lead Gen for Master Data Management Platform

Various Companies

Partnered with companies in the network security, cybersecurity, and data management domains.
Crafted and executed go-to-market plans and managed launches for new and existing software and hardware products and services through all channels to achieve revenue goals. Drove products through all phases of product life cycle. Presented product training and joint webinars. Delivered presentations, enablement tools, product collateral, and positioning/messaging summaries to direct and partner channels.

Consultant, Software Product Management and Product Marketing

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