Corwin

Corwin is the preeminent pre-K-12 education service provider and publisher with decades of experience providing research-based professional learning services and resources to schools, districts, and educators at all stages of their career. From equity, literacy, math, multilingual learners to blended learning, assessment, counseling, and education leadership, our books, digital products, institutes, virtual and on-site consulting services offer practical, research-based strategies created and delivered by experts.

Senior Professional Learning Advisor

Independent

Short and long term consultant: 
Specializing in the K-12 education market; instructional needs, product review, product positioning, sales training and sales strategy.

K-12 Sales Leadership, Strategy & K-12 Education Consultant

School Specialty, Inc.

Spearheaded the management and execution of sales enablement strategies across 6 instructional categories.  Fostered collaboration with various departments, including Merchandising, Marketing, Product Development, and Sales. Instrumental in bolstering market presence in the K-12 education sector. Conducted comprehensive research on various product categories, instructional requirements, and market opportunities and facilitated cross-category selling within a team-oriented sales environment. 
• Led a team of specialized sellers (Six Subject Matter Experts and two Project Coordinators in achieving financial targets and generating multimillion-dollar revenue across six distinct product categories of Art, Early Childhood, General Instruction, Physical Education, Science/STEM, and Special Needs. 
• Addressed the needs of customers during COVID and the shutdowns through thought leadership and outreach, which assisted in achieving growth in 2021.
• Achieved 13%-60% YoY growth across six categories, with two categories experiencing growth of +30% in 2022.
• Created, implemented, and managed training programs for new employees, regional sales teams, and key stakeholders to enhance their understanding of the product categories contributing to incremental yearly growth. 
•Ensured optimum revenue and profitability by driving focus on gross profit, staying competitive, and promoting the right products at the right time.

Director of Category Expertise and Support (SR Sales Leadership)

Built and guided a team of six subject matter experts and two project managers that supported $180 million in revenue to provide education and support to internal and external customers, driving strategic development and tactical execution across multiple product categories. Developed strategies and executed projects across diverse product categories. Partnered with cross-functional teams to assess instructional requirements, funding availability, and instructional needs to determine appropriate assortment options. Provided comprehensive support to sellers in various settings, including the market, conferences, meetings, workshops, and events involving high-level decision-makers. 

• Developed and delivered a company-wide live webinar series, providing thought leadership and comprehensive training on categories to 200+ sales team members including inside and field sellers and trained approximately 100 new hires annually. 
• Collaborated with third-party vendors, authors, and product developers to devise tailored solutions that effectively addressed customers' instructional needs, enhanced revenue acquisition, and improved customer retention rates. 
• Achieved remarkable yearly revenue growth within the six product categories responsible for $180 million in revenue.
•Created and provided sales tools tailored to each category; achieved 5% overall sales growth across all six categories.
•Provided workshops and professional development sessions on Art, Physical Education, Early Childhood, STEM/Science and Special Needs at national, state, and local conferences, that led to generating a significant 10-15% increase in sales opportunities.

National Manager of Subject Matter Experts (Sales Leadership)

Coached and supported sellers across the United States ensuring customer-centric promotion of the category, propelling overall reach of sales activities in the field. Focused on identifying customer needs through market research and competitive analysis. Developed strategic partnerships with sales, marketing, merchandising, and product development leaders. 
• Achieved 20% YoY sales growth in a major district facilitated by a $1 million grant win in collaboration with a local sales representative; accomplished substantial growth of 30-40% in this category in multiple states with a consistent upward trajectory. 
• Strategically targeted and prioritized specific vendors for internal awareness and training sessions, which helped in achieving a remarkable 30% increase in sales for Math and English language arts products designed for instruction, intervention, and supplemental curricula.
•Aligned the supplemental curriculum segment with the hands-on product distribution segment, bridging the gap between two previously separate selling teams and creating a more cohesive customer experience, which resulted in improving efficiency

Instruction and Intervention Subject Matter Expert (Sales Enablement)

Deepened relationships, expanded account penetration, and utilized market and product knowledge to identify tailored product solutions that aligned with expense budgets and addressed school and district student achievement targets. 
• Consistently surpassed aggressive sales goals by 5% annually in the $3.5 million territory, resulting in continuous growth. 
• Achieved remarkable category sales growth of 70% in South Carolina and 20% in Georgia.

Instructional Solutions Consultant/ Category Manager (Direct Sales Role)

Frederick County Public Schools

Led, trained, implemented, and monitored the delivery of the instructional program, budget, community relations, building operations, discipline, personnel, staff development, school safety, and student progress. Dedicated to ensuring that each student and staff member maximize his/her potential.
•Created a school culture focused on collaboration and collegiality. 
•Recruited, screened, hired, trained, and evaluated staff members. Staff of 70.
•Established and maintained relationships with local community groups, organizations, and individuals to foster understanding and support for the school community.

Elementary Principal

Assisted with the planning and monitoring of the instructional program.  Responsible for assisting with the planning, implementation, of the instructional program and The School Improvement Plan.  Followed division policy and mission in order to help guide student progress and employee growth.

Assistant Principal

Lakeshore Public Schools

•Supervised, managed, motivated, and designed instruction to achieve district goals.
•Developed instruction for students with diverse learning needs.
•Served on a variety of building and district leadership, curriculum, and community services committees.

5th Grade Teacher-Hollywood Elementary School

Accomplished principled sales leader with expertise in driving business growth and developing high-performing teams. Specialized in sales strategy and execution, consultative selling techniques, and relationship building. A respected and supportive leader, adept at fostering collaboration with cross-functional teams to achieve sales targets and market expansion. Demonstrated expertise in curriculum development, K-12 education, sales strategy and market research to drive revenue growth.

A transformational leader who is driven by challenges, undeterred by obstacles, and committed to furthering the standards of excellence. My leadership style is collaborative and inclusive, fostering a culture of continuous learning and development. I excel at building strong relationships with stakeholders, collaborating cross-functionally, and aligning training and selling initiatives with business objectives.

When I am not working you will find me working out, running, kayaking, enjoying live music, practicing yoga, traveling, or reading.

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