Neekan Consulting LLP

Lead – Digital Marketing

Storytellers Tribe

Heading Community Engagement for the Tribe📲!

Come up with engagement strategies making sure the Tribe finds value ensuring we make the Tribe grows along with it's Vibrant People.

Respecting the objective and the vision of the Tribe along with the fellow Storytellers making sure that only relevant content is shared with emphasis on freedom and privacy!

Chief Buzz

Worked with the vision to build a Global Sales and Marketing Community!

I took care of important activities, such as managing our social media handles and handling the onboarding of community members. Worked together to ensure these key tasks ran smoothly and effectively. Our core team was responsible for keeping our online presence engaging and welcoming new community members as we grow.

Crew Chief

YourQuote

Use to pen down💻 My thoughts as quotes and poems and get them published online📲©!
Google Dariusdnu or Dhineshbabu Perumal Samy to Find My Writings!

Writer

Agira Technologies

Responsible for SEO and managing social media handles, my tasks include creating a comprehensive social media calendar and designing relevant creatives for social media platforms, the company website, and all marketing collaterals. 

I work closely with the content writer to ensure the social media copy and other content for marketing materials are aligned.

Additionally, I collaborate with the Digital Marketing Director to develop marketing calendars. 

My focus extends to managing the online presence of two distinct sites: AgiraTech and AgiraSure, the Insurtech Suite by AgiraTech.

Analyst - Digital Marketing 

IppoPay

I oversaw the SEO and management of social media accounts, encompassing the execution of social media campaigns. I worked in conjunction with the content and design teams to develop engaging content and visuals. In collaboration with the Digital Marketing Director, we formulated marketing calendars. 

Noteworthy accomplishments include attaining top rankings for over seven keywords, leading to a quintuple surge in website traffic. Additionally, I organically expanded our company's LinkedIn following to over 20,000 followers, marking an impressive 37-fold increase.

Senior Analyst - Digital Marketing 

I was in charge of SEO and our social media accounts, which included running social media campaigns. I also managed events and sponsorships. When it came to social media customer engagement, I ensured that I addressed queries promptly. 

I collaborated with our content and design teams to create compelling copy and visuals. Working closely with the Digital Marketing Director, we created marketing calendars. Notably, I achieved high rankings for 7+ keywords, resulting in a fivefold increase in website traffic. I also grew our company's LinkedIn following organically to 18,000+ followers, a remarkable 33-fold increase. 

In addition to my in-house work, I supported our parent company, Roamsoft, in building their marketing ecosystem, where I supervised a team of four members. Furthermore, I successfully managed over four client projects during my tenure.

Analyst - Digital Marketing

Hakuna Matata Solutions Pvt. Ltd.

I had a diverse set of responsibilities. I closely managed and observed our website's ranking and how it performed on Search Engine Results Pages (SERPs). I achieved a significant milestone by getting over 10 keywords to rank on the first page, resulting in a remarkable 6X surge in website traffic. 

I was also actively involved in link creation and management to enhance our website's online presence. Moreover, I played a crucial role in creating SEO-optimized content and conducting thorough keyword research. I contributed to the implementation of effective SEO strategies. In addition to this, I took charge of our social media accounts and lent support to our SEM and social media campaigns.

Associate Digital Marketer

I had the opportunity to assist with essential tasks. I played a role in link building, which enhanced our website's visibility. I also had the chance to grasp the fundamentals of SEO, a vital aspect of online success. Moreover, I contributed to the development of a social media calendar, ensuring that our social media posts were well-organized and on schedule. These experiences not only allowed me to contribute to the team's marketing efforts but also enabled me to acquire valuable skills in the field of digital marketing.

Digital Marketing Intern

I have gained valuable experience in managing my college's social media presence.

During my freelance experience, I learned how to develop effective marketing strategies, conduct market research, and analyze data to make informed decisions. I also gained hands-on experience using various social media platforms, including Facebook, Twitter, Instagram, and LinkedIn, to promote events, campaigns, and other college initiatives.

Digital Marketer

WIN 

WIN is a student-run event management company that offers event planning and management services for a wide range of events such as college fests, corporate events, weddings, and other special occasions.

It provided a unique opportunity for us to gain real-world experience in entrepreneurship and event management, develop leadership and organizational skills, and create meaningful connections.

Mr. Guvnor

Digital Marketer | Engagement Head at Storytellers Tribe!

Thank you for visiting my LinkedIn profile and taking the time to learn more about me 🎉

I’m a Full Stack Digital Marketer with over 6 years of experience fueled by a passion for driving growth and transforming online strategies into real results!

I'm an optimist always seeking opportunities to create impactful results 🤩, and I enjoy discussing:

> Digital Marketing  
> Social Media  
> SEO  
> SEM  
> Content Marketing  
> Networking  
> Community Building  
> Personal Branding  
> Lead Generation  

I have authored two books:  
1) A 10 Step Guide to LinkedIn Personal Branding  
2) The W4H Social Media Spell: Beginner’s Guide

You can find links to these books in the publications section below 😉, and I’ve also contributed to over 5 anthologies! 

If I can assist you in any way, please feel free to reach out. Just message me with "catch up & a coffee" ☕.

Thanks again for stopping by! ☺️

𝗜𝘁’𝘀 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹! 𝗧𝗵𝗲 "𝗚𝗿𝗲𝗲𝗻 𝗔𝗽𝗽" 𝗶𝘀𝗻'𝘁 𝗷𝘂𝘀𝘁 𝗳𝗼𝗿 𝘁𝗲𝘅𝘁𝗶𝗻𝗴 𝗮𝗻𝘆𝗺𝗼𝗿𝗲 🤨

Meta has finally flipped the switch on WhatsApp Status ads, and it’s a masterclass in ecosystem monetization.

𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗦𝗵𝗶𝗳𝘁💫: Success here won't look like a polished 30-second spot, it will look like "User-Generated Content" (UGC). If your ad doesn't look like a friend's status update, it will be skipped in 0.5 seconds.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝘄𝗶𝗻𝘀 𝗳𝗼𝗿 𝗟𝗼𝗰𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝘀:
📲 90% penetration in smaller cities.
✨ Native, vernacular content feels right at home in Status.
💬 One tap takes a customer from an ad to a chat with their local shop.

𝗠𝘆 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻🔮: We’re going to see a massive surge in "Direct-to-Chat" conversions over the next 6 months.

Are you adding WhatsApp Status to your 2026 media plan?

#byteswithdariusdnu | LinkedIn Guide to Networking 🤗

#UGC #whatsappstatus #marketing101 #whatsappads

Dhineshbabu Perumal Samy 🧞‍♂️

I appreciate your visit to my LinkedIn profile and for having taken the time to know more about me🎉

I'm an Engineering Graduate turned Digital Marketer with 4+ years of experience!

In short, here you find an optimist who always looks for opportunities to make miracles happen🤩

I love to speak about 
> Digital Marketing
> Social Media
> SEO, SEM
> Content Marketing
> Networking
> Community Building
> Personal Branding

I have solely authored two books,
1) A 10 Step Guide To LinkedIn Personal Branding 
2) கனவு காதலி (Kanavu Kadhali)
You can find the links to these books in the publications section below😉 adding to it, I have also been part of 5+ anthologies!

Visit Me @ www.dariusdnu.com

Check out my insightful posts on LinkedIn by following #byteswithdariusdnu 

If there's anything I can do to help you, don't hesitate to reach out. 

Just ping me "catch up & a coffee"☕

Thanks again for stopping by☺️

Lead - Digital Marketer at Neekan Consulting | SEMrush Ambassador | Engagement Head at Storytellers Tribe!

My Saturday Night Funnel:

Awareness: Knowing I should put my phone away📱

Interest: Spotting a trending hashtag and wondering if I’m missing out on a networking opportunity 📉

Desire: Wanting to leave a witty comment to boost my personal brand ✍️ 

Action: Realizing I’ve been on the app for 45 minutes 🕘

Conversion Rate: 100% chance of me doing this again next weekend 🔂

Who else is currently stuck in the LinkedIn Funnel of Doom? 

Let’s connect and be unproductive together 🤝

#digitalmarketing #saturdaynight #weekendvibes

The Search Optimization isn't dead. It just became a spiderweb 🕸️

In my 6+ years in digital marketing, the biggest shift hasn't been AI. It’s how people search!

The old way: Rank on Google ➡️ Capture the click ➡️ Conversion.

The 2026 way: Your customer is everywhere, but your website...

A typical user search journey now looks like this:

1. Discovery: A TikTok/ Instagram Reels search for a "how-to" solution.

2. Validation: A Reddit, Inc. thread to find "the catch."

3. Comparison: Asking @Gemini or ChatGPT to find the best price.

4. Purchase: A native checkout without ever hitting a landing page.

If your SEO strategy starts and ends with Google, you’re invisible to 60% of your market.

We’ve moved from SEO to Search Everywhere Optimization.

Stop trying to force users into your funnel. Start appearing in their ecosystem.

Which platform is currently driving your highest quality discovery? (It’s rarely Google anymore...)👇

#byteswithdariusdnu | LinkedIn Guide to Networking 🤗 

#digitalmarketing #SEO #marketingtrends #growthstrategy

𝐓𝐡𝐞 𝐄𝐧𝐝 𝐨𝐟 𝐭𝐡𝐞 "𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞" 𝐚𝐬 𝐰𝐞 𝐤𝐧𝐨𝐰 𝐢𝐭!

For decades, our job was to drive traffic to a website. But with the launch of the Universal Commerce Protocol (UCP), the website is becoming just one of many "endpoints."

UCP is the new open standard (supported by giants like Shopify, Google, and Target) that lets AI agents, like Gemini or Microsoft Copilot handle the entire shopping journey 🛍️

𝐖𝐡𝐚𝐭 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐟𝐨𝐫 𝐮𝐬?

🤖 𝐀𝐄𝐎 > 𝐒𝐄𝐎: We aren't just optimizing for Google's algorithm anymore; we're optimizing for Answer Engines.

💳 𝐂𝐡𝐞𝐜𝐤𝐨𝐮𝐭 𝐢𝐧-𝐬𝐢𝐭𝐞: Customers can buy directly inside a chat interface or an AI search result using Google Pay or PayPal.

📊 𝐃𝐚𝐭𝐚 𝐢𝐬 𝐭𝐡𝐞 𝐍𝐞𝐰 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞: Your Merchant Center feed now needs to answer questions, suggest compatible accessories, and handle logic, not just show a price tag.

The conversion is no longer happening only on your site, it’s happening wherever the intent is.

Is your product data ready to talk to the agents?

#byteswithdariusdnu | LinkedIn Guide to Networking 🤗 

#AIcommerce #UCP #marketing101 #retailmarketing #ecommerce

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