There are 3 ways to treat LinkedIn:

1) A place to upload your digital CV. 
2) A serious B2B sales and marketing channel.
3) Somewhere in between.

I'm going to go ahead and guess you're in category #3, "in between". 

In limbo. 

That means you're actively posting content, engaging with people, and doing "what you're supposed to". 

But...it's high effort, low return. 

You're getting some likes, but no real business. 

Sound familiar?

Unfortunately, most of the "advice" out there glosses over this. 

That's where I come in. 

I help B2B founders create dedicated funnels that turn their content into clear sales and marketing results. 

Here's what that looks like:

🎯 We'll define a clear funnel with 3 distinct stages.
🎯 We'll create a content strategy to grab your ICP's attention. 
🎯 We'll build the lead magnet and email sequence to convert them. 
🎯 I'll show you how to optimize the process and constantly improve things. 

Instead of just posting content and hoping people get in touch with you, I want you to have a rock-solid business channel that gets treated the right way. 


---------------------------
---A LITTLE ABOUT ME---
---------------------------

My specialty is developing strong messaging that drives a competitive advantage. 

Here are a few highlights from the last couple of years:

-- Generated over $10 million in email sales in 2020.
-- Consulted with 500+ clients since 2017.
-- Projects with Disney, Marvel, Ben&Jerry's, the Hustle, Trends.co, BestSelf.co, Ahrefs, FXCM, and many more.

I've also trained content, grant writing, and fundraising teams at multiple venture-backed startups and NGOs. 

I was the CMO at Vouris, where we built the best sales training systems for early-stage startups. 

Want to talk? Just shoot me a DM!

My best LinkedIn campaign of 2025 had: 

🎯 No sales CTA
🎯 No marketing CTA 
🎯 No funnels

All I did was automate an outreach + DM campaign with one message:

"Hey, I just moved from Denver and am looking to build a network out here - thought I'd say hello!"

I've connected with over a hundred founders here in San Diego, met up IRL with a bunch, and made some new friends (shoutout Ben Revzin and Ellis Peters, M.A). It's also led to a speaking gig, podcasts, and pretty cool intros to founders in 8 different countries. 

If you haven't done it yet, try some old school networking like a real human :D

Dan McDermott

Turn your customer wins into pipeline

Why would you sell 3 books for less than the price of 1 book?



...same reason Hormozi was selling the first book for $0.99 (Amazon's minimum price)...

Books can be an incredible lead magnet, if you do it right!

Want to see a content gap analysis in action?

Sumit "Jay" Sen and I will be doing one at 8:30 PT (in a little less than an hour). 

You'll see:

🎯 How to get a snapshot of your industry
🎯 How to zoom into a competitor's content
🎯 How to figure out your areas of relative strength and weakness

...and most importantly...

What content to tackle next. 

We'll be streaming on LinkedIn, but you can also keep an eye on the comments here, I'll drop a link!

Don't sleep on commenting...

My best action this week on LinkedIn wasn't a post, it was a quick reply to my friend Kevin Hardin's post. 

10,000+ impressions
8 new connections

By all means, spend time on your content...but get out there and engage with people too :)

Companies that translate data into:

👉 Decisions
👉 (important) Insights
👉 Entertainment

...will win. 

I really like Grammarly's reports. I've written a little more than 11 million words with Grammarly watching....but that's just a random number.

A breakdown like this is both entertaining and useful (at least a bit). 

Do you have a version of this that you either deliver to your customers or that you track from a product/service?

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