Marketing technology executive with over two decades of experience, I architect enterprise-grade marketing ecosystems that fuel aggressive growth trajectories. My track record spans transforming marketing operations across billion-dollar enterprises, from healthcare (Memorial Sloan Kettering) to financial services (CIT Bank) to global law firms (Goodwin).

I specialize in the strategic inflection points that determine whether fast-growing companies scale successfully or stall: when marketing technology becomes an integral part of an organization's DNA rather than a departmental infrastructure. My expertise lies in building institutional knowledge and operational frameworks that endure leadership transitions, market downturns, and periods of explosive growth.

NYC Marketing Ops Community ready for another meet-up? This time, we are changing the format, no speakers, just networking. 

Join us on February 25th at Dawson 39 Restaurant & Bar in Midtown Manhattan.

To learn more about the timing and to reserve your spot, register here. https://luma.com/tydo9yvy

Marketing Ops Community, Prasid Pathak,

Danielle Balestra

Innovative marketing executive and technologist helping organizations with digital transformation. 

Our way to communicate and connect with customers changes every year. I love to solve the ever-evolving challenges of getting the right messages in front of the right customers at the right time.

My strengths include:
-Identifying talent, building, training, and managing data first marketing teams with disciplines in digital, automation, and technology. 
-Build marketing stacks, then leveraging the technology to provide best in class customer experiences driving business results
-Keeping up and understanding data and consent laws. I led the implementation of consent tracking/data retention/deletion programs for CAN-SPAM, CASL, GDPR, and CCPA.

Awards: 
Fearless 50 Marketer 2018,  Marketo Champion 2017, Rising Star Women in Media, Marketo Revvie Finalist - The Rebel 2017

Software Knowledge:
Adobe Marketo Engage, Google Analytics, Pardot, Adobe Analytics, Salesforce

luma.com

“War Stories Night” Marketing Ops NYC Meetup · Luma

Marketing Ops Community

Iron-willed Growth Advisor | Will help you grow or die trying | Previously @ Microsoft, Twilio, SoFi

Marketing Operations Executive | Banking | Finance

As marketing leaders pursue efficiency through automation, AI isn't always the answer. Sometimes the most efficient play is to improve transparency into how we create and approve marketing materials, especially in highly regulated industries.

I recently met with the Stensul team to review their platform and assess how they streamline email creation. I've been familiar with Stensul for years from their presence at Marketing Operations conferences (and their famous stuffed sloth mascot!).

What makes them particularly valuable for regulated industries and partnership marketing:

Decentralized Email Building – Empower team members to build emails within brand guardrails, with templates that can be exported as .oft files

Light AI Functionality – Smart content and image suggestions that help teams with limited access to designers or copywriters

Centralized Feedback – All comments and revisions on email materials live in one place

Compliance Approval Tracking – This was my favorite feature. Compliance teams get full visibility into what's happening with materials and can easily reference previously approved emails

If you work in banking, finance, healthcare, legal, or accounting and face these challenges, Stensul is worth exploring.

taplio

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