Ceatro Group

Founded and  leads Ceatro Group, a strategy consulting and research firm dedicated to helping executives and leaders transform their organizations through higher performing customer, supplier, and employee experiences including digital, product, services, operations, processes, and operations.

President 

Cynthia White Art

• Paintings for sale by commission, direct, or through Perigold.com; images and commissions available for commercial licensing as well 
• More than 100 paintings in private and corporate collections globally
• 3 solo shows since 2017; ongoing show (by appointment) at ShawSpring Partners, Newbury Street, Boston, MA


http://www.cynthiaewhite.com
https://www.perigold.com/brand/bnd/cynthia-white-art-b54456.html
http://www.instagram.com/cynthiawhiteart

Artist and Owner

PwC (formerly PRTM)

•  Built customer experience design/redesign and qualitative research practices for firm globally. Senior principal in firm’s customer innovation practice including helping clients with innovation, product design, sales and marketing excellence, customer experience design and management, value added services, call centers and customer service, operational excellence, customer retention and revenue improvement, customer success, cost optimization, etc; contributed significantly to more than 130 new business efforts and managed 6 client projects in last year at firm
• Led significant consulting projects ($350k - $1.7m) with 6 week to 10 month time frames and executive level buyers in multiple industries: utilities, education, government, energy, medical devices, industrial chemical, internet technology, public safety, telecom, travel, consumer electronics, consumer packaged goods, advertising, and financial services
• Sold and delivered projects for clients in North America, Europe, Asia, Middle East, Africa, and Latin America 
• Consistently deliver high-level of client satisfaction with projects managed, research conducted, and project results; client references available upon request

Senior Principal

ESAI - Energy Security Analysis

- Hired to drive significant growth at this privately-owned 17 person research and consulting firm focused on the international oil and domestic power markets.

Director, Marketing and Sales

Creative Good

Niche consultancy focused on raising business metrics by improving the customer experience.

Senior Consultant

Forrester Research

- Reported to Executive Team in director level position responsible for client experience, client support services and client marketing globally.

Director, Client Services and Client Marketing/Customer Experience

Fulbright Foundation

Conduct a year of independent research under the direction of the Minister of Culture, the US Fulbright Program, and the University of Ghana to explore the impact of the globalization of wax print and related textiles across the black diaspora and related consumer behaviors on African culture.

Fulbright Scholar

Cynthia is management consultant/anthropologist and president of Ceatro Group. She is a strategy consultant with 25 years experience at well-known global clients. Her skill set spans human behavior, supply chain, product development, customer experience and strategy, customer service and service design, overall design and innovation. Cynthia typically works with organizations that have complex product and service offerings, multi-year relationships with customers in both the B2B and B2C space. Executives and P&L leaders count on Cynthia for her accurate analysis, efficient projects, executive-level relationships, and  her deep understanding human behavior, customer experience, customer service, and innovation.


Cynthia is also a multi-media painter. She is currently showing 40 paintings in a solo show at ShawSpring Partners in Boston (showing by appointment), selling direct, by commission, and as the first original artist on Wayfair's designer site, Perigold.

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