Brasa Consulting

Offering comprehensive business and marketing consulting services to drive growth at companies across all industries!

Co-Founder & Lead Strategist

Brasa Contracting

- Managed diverse, medium-sized crews and sub-contractors on commercial and residential job sites of varying sizes from foundation to finishing.
- Observed and reported on work conditions and practices while verifying the accurate completion of jobs to ensure safety and maintain a high degree of standard.
- Facilitated all conflict resolution while maintaining a healthy, happy, and productive crew.
- Handled all stakeholders' communications to ensure realistic expectations were set and met on projects ranging from large-scale commercial to small-scale residential.
- Wood-frame construction of single and multi-family homes.
- Formwork and masonry for foundations, architectural elements, and hard scape.
- Layouts for small to medium-sized residential projects.
- Finishing carpentry for high-end residential builds.
- Taking projects from excavation to finishing to ensuring the delivery of projects on-budget and on-time.

Carpentry & Construction Management

HostGenius

- Conducted market research and stakeholder communications to identify, define, and build out the capabilities of the SaaS platform leading to a 500% increase in daily active users.
- Managed cross-functional teams of 5-10 people using agile methodology to deliver products and features with a 100% on-time success rate.
- Led daily standups and monthly all-hands meetings to track progress, update all departments, and build advocacy for the product roadmap.
Identified market expansion opportunities through competitive research and analysis which resulted in the successful expansion into two new locations.
- Created and integrated automation between HubSpot and the company’s platform to strengthen the sales team’s process, decreasing the average sales cycle by 50%.
- Oversaw entire product portfolio.

Product Manager

- Set new company record for monthly sales revenue closing over $100k in deals.
- Exceeded sales quota in every period by securing over 15 new accounts each month.
- Achieved a 20% month-over-month average revenue growth rate despite the market conditions weakening over the same period.
- Developed new outbound prospecting strategy and playbook to improve lead quality resulting in a 30% increase in the average deal size over 3 months.
- Created all marketing and sales materials including product demos, brochures, email templates, and web assets to bolster the sales process resulting in a 12% increase in the call-to-close rate.
- Compiled email campaigns to A/B test different messaging, promotional offers, and value propositions to identify the optimal sequences for the different buyer profiles.
- Orchestrated an event for a new product launch through relentless outbound prospecting and cold-calling, bringing in over 100 attendees of industry leaders, institutional investors, and strategic partners.
- Documented the entire sales process into a company handbook that is still used today to train all new sales employees.

Account Executive

Cordell Jacks

- Developed roadmap and product marketing strategy for an ed-tech course that aligned the founders' vision with their business goals.
- Analyzed historical performance data, business cases, and customer experiences to create the guiding set of requirements for future product iterations.
Developed and managed all marketing and promotional efforts across various platforms leading to a 2500% RoI on the launch advertising campaign.
- Built unique Excel dashboards and templates to better organize, analyze, and visualize data leading to increased operational efficiency and actionable insights.

Product Marketing Manager

Carina Organics

- Managed the large-scale production of various high-end organic skin and hair care products.
- Collaborated on new products with the development team and ownership to increase the lineup of successful offerings, including lotion, shampoo, conditioner, and tonic.
- Coordinated all shipping and inventory logistics to ensure flawless ongoing production leading to a significant increase in operational efficiency.

Operations & Productions 

 ITALIAN SPORTING GOODS

- Sales representative in a high-end firearm, hunting and sporting store.
- Provided excellent customer service.
- Maintained legal records of firearms registry and transactions.
- Matched customers with products based on their needs and desires
- Handled and resolved any complaints or concerns from customers.

Sales Associate

Product and Sales professional with a history of exceeding quotas, delivering complex projects on time, and setting company sales records.

Previously having graduated with distinction from BCIT's Marketing Management: Entrepreneurship program, I have acquired a unique knowledge base and skill set to excel in today's tumultuous market.

Before entering the BCIT School of Business, I was working in carpentry on high-end commercial & residential projects across the Lower Mainland of Vancouver.

Taplio

Cole M. Tomanik's Linkedin Analytics

Cole M. Tomanik

Ready to grow your LinkedIn presence?

Taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Cole M. Tomanik's Linkedin Analytics

Cole M. Tomanik

Ready to grow your LinkedIn presence?

Cole M. Tomanik's Linkedin Analytics