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Confident, creative and commercially-focused marketing leader with broad strategic experience building brands and delivering scalable Growth across the AARRR spectrum. Specialisation in CRO, Product Marketing and digital transformation. Cross-functional and obsessively user-centric with a data-driven approach to juggle acquisition and retention for a seamless brand experience. I frequently anticipate, inspire and drive innovation with an entrepreneurial attitude and passion for digital transformation. I’ve worked with startups from early seed and Series A to global enterprises across eCommerce marketplaces, FMCG, SaaS and mobile apps. Reforge and Google Squared alumni with distinction for thought leadership. Expertise in: Team leadership, growth strategy, CRO, lifecycle marketing, brand positioning, audience insights and content strategy. -- Blog: www.cornellazar.com Twitter: @cornellazar
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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