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Cornel Lazar

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Confident, creative and commercially-focused marketing leader. Broad, strategic experience of the marketing function with specialisation on Growth (acquisition, CRO, lifecycle / CRM). Track record building brands and delivering scalable full-funnel growth across the entire AARRR spectrum. Cross-functional and obsessively user-centric by nature, my approach is data-driven and analytical with acquisition, retention and scalability on the mind and a seamless brand<>user experience at the heart with the aim to transforming brands into experiences users love. I frequently seek to anticipate and inspire with an entrepreneurial can-do attitude whilst driving innovation with a passion for digital transformation. I've worked with startups from Seed Stage and Series A to high-growth and global enterprises across online e-commerce marketplaces, FMCG / DTC, mobile app marketing and SaaS. Reforge and Google Squared-Online (AVADO) alumni with distinction for inspirational thought leadership and Digital Champion of the Year. Areas of expertise: Leadership and team management of growth teams (acquisition & retention) across AARRR, brand development and positioning, audience insights, CRM / lifecycle engagement, content strategy, PR and media relations. Available for consultancy and public speaking opportunities. -- Blog: www.cornellazar.com Twitter: @cornellazar

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