Claudia Guerreiro

Shaping the future of marketing for a better tomorrow | Conscious Marketing Movement 🤲 | Top 100 Marketing Influencers Index 2023 🔖 | The Break Fellow 💥 | Top 100 Marketers To Watch 2024 🎓

I'm on a mission to create a new way of doing marketing — one that puts people and the planet first. It's all about being responsible, ethical and conscious to make a better future. 🧡


As humans, we crave genuine connections. It's a fundamental part of our nature. 

But strangely, we forgot this when it comes to marketing. We're taught that shameless self-promotion, tapping into our fears, and creating fake scarcity are the only ways to go.

But what if this approach doesn't sit right with you? 

…The truth is, we're all *fed up* with these old-school marketing tactics. 

Marketing is about building and nurturing relationships. It's about planting seeds, not rushing to pick the fruits. 

I am all about growth, but not at any cost. The best part is, you can be a part of this too! 

How?  🤔

You can join the Conscious Marketing Movement. 



We drive education, awareness, and advocacy for conscious marketing through 3 key pillars:

1️⃣ Community – Connecting marketers, entrepreneurs, and business leaders to collaborate and grow together.

2️⃣ Education & Training – Workshops, self-paced courses, and a podcast to inspire conscious marketing practices.

3️⃣ Hands-on Support – Helping SMEs and NGOs apply these principles in real-world strategies through our agency.


If you're interested in shaping this movement's future, check out this link 👇
🔸 https://conscious-marketing-movement.com/ 


———
My name is actually 'Cláudia', but I go by 'Claudia' for ease of use. And yes, 'Guerreiro' means 'Warrior'. I am originally from Portugal and have been living abroad since 2011. I lived in the U.K., France, Cambodia, Spain and Singapore before coming to Germany. I love to visit new places, and I've been fortunate enough to travel to over 20 countries so far. I am no stranger to living outside my comfort zone. 👟🌍

Feel free to connect with me here on LinkedIn or have a look at my website for more information.

P.S. I love dogs! I adopted a stray pup from Singapore called Dante. 🐕

Conscious Marketer

I'm a digital marketing freelancer who believes that marketing can change and become a force for good in companies and the world. I help purpose-led entrepreneurs transform their digital presence from chaos to clarity.

I’m so excited to share that I’ll be speaking at the Rehumanizing Profit Online Conference! 🎉


Hosted by RIFS Research Institute for Sustainability | at GFZ, this online event brings together practitioners and academics to explore how business can contribute to a regenerative future. 


The theme is “Redefining Business for a Regenerative Future,” and I’ll be contributing to two panels:

⚪ Panel 1 – Regenerative Economies in Local Contexts
Host: Claudia Guerreiro (that's me!)
Speakers: Sukma Smita Grah Brillianesti, Brian Linden & Angela Juliana O.

🔵 Panel 2 – Inclusion, Equity, and Well-Being through Business
Host: André Stürmer
Speakers: Claudia Guerreiro (that's me!), Jin Dawod & Adina Deacu 邱天美


I’ll be sharing perspectives shaped by my work with the Conscious Marketing Movement, and by the recent EU co-funded projects I’ve had the joy of co-leading, including Voices for Climate Action and Marketers for Regenerative Tourism.


🗓️ When? 5 March 2026 | 11:00–14:00 CET
💻 Where? Online (join from anywhere)
🎟️ How? Free to attend! Find out more here: https://lnkd.in/dPEXKVcq

Are you coming? Let me know in the comments! 👇


A heartfelt thank you to Adina Deacu 邱天美 for the invitation and for creating space for diverse voices, including mine. 🙏

Honoured to be alongside such inspiring people:
Adina Deacu 邱天美, André Stürmer, Angela Ka Ki Lee, Angela Juliana O., Brian Linden, Ebru Kaya, Jin Dawod, Jorge Goncalves, and Sukma Smita Grah Brillianesti

🎓 CALL FOR EDUCATORS & INSTITUTES 🎓


Are you teaching (or coordinating programmes) in tourism, marketing, and/or regeneration?

Or do you know someone who is?


We’ve just launched a FREE, open-source toolkit for Marketers for Regenerative Tourism, and we’d love for it to reach classrooms, training programmes, and learning communities across Europe (and beyond). 🇪🇺


If you’re part of any of these spaces, here’s how you can help (and how we can collaborate):

👉 Share the toolkit with your students and colleagues
👉 Introduce it within your institute or programme
👉 Invite us in to facilitate a workshop, guest lecture, or training session


📘 Access the free toolkit here:
https://lnkd.in/eEryHgVz


Psst… Know an educator or institute who might love this?
Like, repost, or tag them below 💬

Sometimes a small action opens a big door!

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‘Marketers For Regenerative Tourism’ is co-funded by the European Union and co-led by AGAIA Coliving (Italy) + Conscious Marketing Movement (Estonia).

Looking for a way to support amazing self-employed women on a mission to make a difference this International Women's Day?! 



Here’s your chance to help in a big way:

👉SPONSOR US

It's really that simple. No need to overthink it.


As women entrepreneurs, we often hear about mentorship. 

...And yes, mentorship is valuable. 💥 


But what we truly need is sponsorship. People who believe in us, advocate for us, support us financially, and help open doors we can’t reach alone.

This year, I would like to give a shout-out to Kristen Anderson, who sponsored my Movement Builders Fellowship by How Women Lead.


Because of her, I had a once-in-a-lifetime opportunity to grow not only as a leader professionally, but personally too. 


Through this fellowship, I met powerful, inspiring women along the way, including participants like:

Kaycee Polite, Julia Ramirez, Carine Rutari, Aminata Kamara, Paola Rebeca Moreno Sandoval, NANNYONDO SARAH, Catherine Wanjohi, Cheryl Perera, Michela Bedard, Sarah Jakle, Tenaj Moody, Lady. Dr. Wangu Kanja, Veronica Castro, Bacilia Angel, Peace Monica Pimer, Jessica Younts, and Joelle Benitha HABIYAMBERE.

And learned so much from, and connected with, incredible mentors, coaches, organizers, hosts, and advisors like:

Carmen Perez-Jordan, Elena Krasnoperova, Marge Ang, Jenny Kay Pollock, Liz Sklar, Renée A. Freeman, Julie Fischer, Julie Castro Abrams, Patricia Murillo, Nikole Lim, Patricia Bovan Campbell, and Claudia Romero Searle, just to mention a few.


For Kristen Anderson, it might have felt like opening a small door...
For me, it changed everything.

That’s what sponsorship can do!


I believe in the strength of this network to lift each other up, so let’s prove it. 👇

🧡 Want to show some gratitude? Tag someone who sponsored you.
🧡 Want to pay it forward? Sponsor a woman entrepreneur this year

Sometimes a small action opens a big door!


Psst… sharing a photo of Kristen Anderson, Verónica Lawson Vilches, and me in Florence, Italy, last year for attention. 😉

Day two of the challenge. And the questions went deeper ✨


Not just how brands can sell more products and services...
But what they stand for in society
and how that meaning travels across cultures!


That is the focus at the heart of International Marketing & Cultural Branding in the Green Marketing MBA at Tomorrow University of Applied Sciences. 

And it is the challenge I am guiding as Challenge Owner. 🤩


So here are questions to sit with:

What should stay core in a brand’s cultural stance?
And what must be changed when it travels across markets?

We used Too Good To Go as our shared case to dive into them 💥


Grateful for the opportunity to explore this together with such engaged students, and to bring my academic background, experience, and real-world projects into the learning journey. 

A heartfelt thank you to Maren Kropfeld, PhD, and Dr. Maximilian Lude for the invitation and for making space for diverse voices, including mine. 🙏 


P.S. Curious to join a future cohort? More information here: https://lnkd.in/dpWrbA9S

When I imagine the people who might join us for our Marketers for Regenerative Tourism online gathering, here’s who I see:


Someone who is half artist, half scientist…

Maybe a content creator who loves storytelling

Or a brand strategist who wants their work to mean more

A data analyst who believes numbers should serve impact

An entrepreneur helping small tourism projects thrive


→ Most of all, I see someone who believes tourism marketing should serve communities, not exploit them. ←


If that’s you, I’d love for you to join us.

Come meet us live!


This free online gathering is a chance to meet the participants, trainers, partners, and the team behind Marketers for Regenerative Tourism. 

Learn what emerged, network in small breakout rooms, and explore what’s next 

🗓 19 March 2026
⏰ 5:30–6:30 PM CET
🌍 Online | Free

👉 RSVP here: https://lnkd.in/e5SFWaMa

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‘Marketers For Regenerative Tourism’ is co-funded by the European Union and co-led by AGAIA Coliving (Italy) + Conscious Marketing Movement (Estonia).

🎙️ CALL FOR PODCASTS, NEWSLETTERS & MEDIA 🎙️


Are you hosting a podcast, newsletter, blog, or media platform focused on tourism, marketing,  and/or regeneration?

Or do you know someone who is?

We launched a FREE, open-source toolkit for Marketers for Regenerative Tourism, and we’d love to share this work with your audience.

If you’re part of any of these platforms (or connected to them), here’s how we can collaborate:

👉 Feature the toolkit in your newsletter or blog
👉 Invite us onto your podcast for a conversation
👉 Help us share this work with your community

📘 Explore the free toolkit here:
https://lnkd.in/eEryHgVz

Psst… Know a podcast, newsletter, or media platform that would love this?
Like, repost, or tag them below 💬

___________
‘Marketers For Regenerative Tourism’ is co-funded by the European Union and co-led by AGAIA Coliving (Italy) + Conscious Marketing Movement (Estonia).

What if marketing, as we know it, is reaching the end of its story?



Not just how we grow…

But what kind of growth are we designing for?
And who does it truly serve?

I’ve been invited to speak at an upcoming Zebra Growth fireside debate:

“The Death of Marketing”

We’ll explore what growth, responsibility, and marketing might need to become next.


I’ll be in conversation with 🦓 Moh Al-Haifi •🍉🇵🇸, Lee Fitzpatrick, Florian Schleicher, and Thomas Kolster. 

And a special thanks to Odette Bester for all the coordination around the event. 🙏 


→ Join the conversation on 9 March 2026 here:
https://luma.com/ucxypb58 (it’s free and online)

P.S. What’s one marketing practice you think needs to “die”? Let me know in the comments below 👇

What happens when marketers stop chasing growth at all costs and commit to small-scale, regenerative tourism in rural areas?!


We didn’t want to answer this in theory.

So we explored it in practice, through Marketers for Regenerative Tourism


And what emerged is now FREE and OPEN to everyone

You’re invited to:

👉 Explore the toolkit
👉 Put it into practice
👉 Discuss it at our online event on 19 March 2026


Find out more here:
https://lnkd.in/eEryHgVz 

___________
‘Marketers For Regenerative Tourism’ is co-funded by the European Union and co-led by AGAIA Coliving (Italy) + Conscious Marketing Movement (Estonia).

Join me on Thursday at the Rehumanizing Profit Online Conference by RIFS Research Institute for Sustainability | at GFZ 🎉

It’s online and free!

A heartfelt thank you to Adina Deacu 邱天美 for the invitation and for creating space for diverse voices, including mine. 🙏

More information here: https://lnkd.in/dPEXKVcq

Are you coming? Let me know in the comments. 👇

What if “scaling solutions” isn’t the same as solving problems? 🤔 



This question is at the heart of this thought-provoking (and uncomfortable) RIFS Research Institute for Sustainability | at GFZ blog by Adina Deacu 邱天美.

I’m grateful that Conscious Marketing Movement is featured as one of the examples of what alternative models can look like. 

The blog touches on:
- fear-based marketing
- commodifying care
and why mental health + education don’t fit neatly into profit-first logic

If you’ve ever felt uneasy about how wellbeing is being marketed right now…this will likely resonate.

📖 Read the full piece here: https://lnkd.in/dq7pK_HG

taplio

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