GTM Engineer | Uber driver turned sales guy

Creative and analytical GTM Engineer with 3 years of experience in tech sales, now focused on building advanced go-to-market, workflows and automation. I am experienced in leveraging tools like Clay, Leadmagic, HubSpot, Make, and Apollo to build scalable outbound systems, streamline prospecting, and drive measurable results. I combines technical expertise with frontline sales knowledge to deliver systems that generate pipeline and revenue.

Particularly interested In AI, great founders, products, and people!

I believe talent exists everywhere and is not bound by location - which is why I champion global hiring and remote work.

Need anything? Let's connect!

POV: when a client makes joke on a call.

Salespeople ⬇️

Chris Mbanta

While I was away for the holidays,
Daniel was in the motherland.

We planned to link up on the evening of Dec 29.

I had returned from Cotonou 🇧🇯 in the morning to make sure it happened
Because he was flying back to Dublin 🇮🇪 the next day 30th Dec.

For some unforeseen reasons we couldn't see on the 29th.

Past 9pm, my phone rang.

“Chris, it’s Dan.”
I screamed, “DANIEEEEL?!”
It was all joy and happiness on both ends of the call.

He said he couldn't leave Nigeria without seeing me
So we made it happen
We saw the next morning, the same day he was to travel.

That was very intentional
And that’s what great friends would do.

Here’s to meeting people on LinkedIn
Who turn into real-life friends…
And friends who become family.

Cheers to more of that in 2026 🤍

LinkedIn has been buzzing with promotions
and new role announcements since Monday.

My timeline is full of:

“Excited to announce”
“On to the next chapter”
“Happy to share that I'm starting a new position”

And honestly? I love seeing it.
It gives me hope that the sales industry is progressing.

But here’s the part we don’t say loud:
For every promotion or new role you see,
There are people doing the work quietly in the backend.

Hitting quota, learning, applying, building, getting rejected
And still showing up.

They’re focused on progress 
You should be too.

Join them, celebrate their wins.
If you’re working hard for a promotion, a new role, or starting your own thing, Stay locked in.

Because your congratulations are on the way.
Until then, keep going.

(3) Feed | LinkedIn

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When I started my career as an SDR,
I’d send LinkedIn DMs and wonder why I was getting ghosted.

Turns out
The problem was me
More specifically, my messaging.

I was recently auditing my old LinkedIn DMs.

And I found some messages I sent in my early days that made me pause
Couldn’t believe I was the one sending them.

If I received those messages today,
I would probably not respond to me then.

They were 
- Vague
- Unclear
- All about us/me
- No real reason to reply.

Back then, I blamed prospects
Now I see it was just my inexperience.

Growth is when you can look back and cringe a little,
It means you've kept learning and growing.

So if you’re getting ignored right now,
Don’t quit the channel.

Look at your messaging.
Fix it, and 
Keep going.

Think otherwise?
Let me know in the CS.

Go where you can win the most.

When I was an SDR I was heavily focused on old calling 
Because that was where most of my meetings came from....

Don’t get me wrong,
I was using other channels.

Email sequencing
Social selling (LinkedIn DMs, even tried X for a bit)

What didn’t work was trying to be great everywhere at once.

The phone was the channel that consistently gave me pipeline,
So I anchored on it.

I even had personal KPIs to hit,
Minimum number of calls I must make every day.

Once I mastered the phone
(confident on calls and consistently booking meetings)

I moved to other channels,
Doing multi-channel became easier and more successful.

𝐌𝐲 𝐚𝐝𝐯𝐢𝐜𝐞 𝐢𝐬

Focus on one channel until you’re good at it.
Then layer the rest

That’s how you'll win faster.

Agree or disagree?
Let me know In the CS.

The fight to “turn off LinkedIn” is real.

Every few weeks, 
Someone posts about why LinkedIn is noisy, or should disappear.

And honestly, I get it
People don’t like what they feel they hate
And make all sorts of opinions on what should be done to it.

I responded to one 
Saying "B2B can't survive without LinkedIn"

And this is absolutely true.

Because for B2B companies, LinkedIn isn’t a distraction
It’s infrastructure.

Where conversations start
It’s where trust compounds
Where companies find leads
Where careers change with/without applications.

So when I see “LinkedIn is useless” takes
I usually assume one thing:

They don’t sell to other companies/agencies.

You don’t have to love LinkedIn
Your personal opinion about it also doesn't matter
Because there are more than a billion people on here.

They love it
And they conduct business here
And in B2B, not being in the room is the real cost.

What do you think?

I wasted time building an outbound campaign the wrong way.

Started with job titles:

CISO
VP of Security
Head of Security

It made sense in my table
But in practice, everything broke.

I kept pulling in companies selling 
What I was trying to sell, rather than those who need it.

That’s when I realized my mistake, 
Was the flawed logic behind the campaign.

I was asking first, “Who should I talk to?”
Instead of asking, “What companies actually need this right now?”

Job titles answer the first question
But they don’t answer the second.

Signals do:

Infra changes
Expansion moves
Specific hiring activities.

This is the reason I started 
Planning out first before building any campaign. 

Once I flipped the order to these two

𝐒𝐢𝐠𝐧𝐚𝐥 𝐟𝐢𝐫𝐬𝐭 → 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 𝐬𝐞𝐜𝐨𝐧𝐝 → 𝐩𝐞𝐫𝐬𝐨𝐧 𝐥𝐚𝐬𝐭
𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐟𝐢𝐫𝐬𝐭 → 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 𝐬𝐞𝐜𝐨𝐧𝐝 → 𝐩𝐞𝐫𝐬𝐨𝐧 𝐥𝐚𝐬𝐭

My workflow became better:

Cleaner lists
Fewer false positives.

Learning from my mistakes was my biggest play here
Growth forces you to confront the gaps in your thinking.

Most GTM Engineers come from one of two backgrounds:

Sales
Or engineering.

Sales folks usually understand:
ICPs
Messaging
Objections
What actually gets replies.

Engineers usually understand:
Systems
Data
Automation
How to scale without things breaking.

But to really level up, people coming from sales have to learn the engineering side: data, systems, automation, and scale.

And vice versa for folks coming from engineering.

Because the best GTM Engineers sit somewhere in the middle.

They take commercial instincts
and merge them with engineering execution.

They don’t just know what works.
They know why it works and how to operationalize it at scale.

That’s what turns a background into a GTM Engineer.

Which side did you start from?

If you think otherwise, 
Let me know in the CS.

Cold email still works in 2026
But only if you stop treating it like a numbers game.

𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐦𝐚𝐤𝐞 𝐜𝐨𝐥𝐝 𝐞𝐦𝐚𝐢𝐥 𝐰𝐨𝐫𝐤 𝐟𝐨𝐫 𝐲𝐨𝐮

1️⃣ Balance volume with relevance
Relevance could be signal, intent, or ATM pain.

High volume with zero relevance fails 
Because there's no value in it for your prospects.

The Goal is to become relevant and scale your email sending
That is the sweet spot.

2️⃣ The right ICP > more contacts
Know who would benefit the most from your product services
Niche that down to the Industry, company type, and people, after which you find the right contacts. 

3️⃣ Offer 
Without a good offer you're selling ashes
Hate to break it to you, nobody buys ashes 
Have a mouth-watering offer, or one that solves problems not just features. 

4️⃣ Copy
Your copy should directly communicate your offer
in the simplest way, no big words, no confusing languages
Just pure communication why you, why now, and why it’s worth replying.
Cold emails don’t need wordplay
They need clarity.

5️⃣ Infrastructure 
None of this matters if your emails go to spam

That’s where Maildoso comes in, 
it handles the infrastructure layer so the rest of your outbound actually works:

- Gives you real sending options SMTP and official Google Workspace inboxes, so you can test what performs best for your offer and audience.

- Keeps your reputation clean with proper domain setup, warming-ups

- Removes friction at scale: you can spin up inboxes inside one system, without duct-taping providers together.

Cold email in 2026 isn’t about hacks.
It’s about getting the basics right consistently.

Give inexperienced candidates a chance.

Every experienced candidate you admire today started somewhere
At some point, someone took a chance on them before they had the proof.

Early in my career, I didn’t have much to point to on paper.

What I did have was hunger, curiosity, and a lot of time to learn
A few people saw that and gave me room to grow.

That changed how I think about experience
It’s useful, but it’s not the whole story.

Progress usually comes from people who are willing to be uncomfortable, make mistakes, and improve fast.

Now when I look at early careers, I remember that growth has a starting point
And that starting point is often inexperience.

If you’re in a position to hire or mentor, consider the upside of potential.

And if you’re early in your career, remember that one “yes” can change everything for you.

Can you remember that one person who gave you a chance?

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