​I help small and medium-sized businesses find $10,000 to $100,000 in revenue in 45 minutes, without them spending an extra dollar on marketing or advertising.

You’ve built a successful business that works.

You’re generating consistent revenue, delivering powerful results, and earning real respect in your industry.

But deep down, you know there’s more.

More growth. More ease. More profit.
Not through more hustle—but by pulling the right levers.

That’s where most successful business owners get stuck:
👉 They don’t know which levers to pull to get to their next level.

I’m Cheryl Texeira, a Certified Profit Acceleration Business Coach.

I work with high-earning business owners—often at 6 or 7 figures—who are ready to innovate, optimize, and amplify their impact.

We use my proprietary Profit Acceleration System to pinpoint exactly where profit is leaking—or being left on the table.

We don’t guess. We use data, strategy, and smart, scalable systems.

✅ Market Dominating Position – so you own your space (no competition necessary)
✅ Bold Promise – so you sell with conviction and command premium pricing
✅ Offer Flow – so your revenue compounds without adding complexity
✅ Close Rate & Client Value – so your business scales, even when you step back

💥 One client jumped from $10K/month to $30K/month in just 8 weeks
💥 Another doubled her close rate and revenue while taking time off
💥 Some see results before changing a single line of copy—because the shift starts internally

If you’re already doing well—but know you could be doing better—
Let’s uncover the next-level levers to scale sustainably.

📞 Book a Clarity Call: https://cherylt.com/schedule
Or DM me “PROFIT” and I’ll send details.

Stop calling yourself a procrastinator.

I see business owners who've:

→ Made real sales

→ Served real clients

→ Invested thousands in their growth

And they avoid ONE thing: collecting data.

Not because they're lazy. But because they don't know what to collect, how to interpret it, or what to do with it.

I used to do the same thing.

Then I got obsessed with my numbers.

I discovered my conversion rate was 10%. No wonder I was struggling!

So I:

→ Analyzed who was booking calls

→ Hired a sales coach

→ Fixed my messaging

My close rate went to 41%.

Here's what I learned:

Procrastination isn't your problem. It's a symptom.

The real problem is usually a deficit in one of three areas:

Skillset - You don't know HOW to do it

Toolset - You don't have the right systems

Mindset - You don't believe it matters

I now track just 4 numbers every week:

Revenue
Profit
Leads
Conversions

That's it.

When something tanks, I'm way ahead of it. I see it early. I fix it before it costs me thousands.

When something improves (even 2%), I celebrate it and do more of it.

This is the difference between reacting to problems and preventing them.

You've come too far to keep operating on gut instinct.

📊 In my latest essay, I break down why data collection gets procrastinated and the exact system I use to track my business health in just 10 minutes a week.

Link in comments 👇

#Entrepreneurship #BusinessGrowth #DataDriven #SmallBusiness #TakeCharge

Cheryl Texeira, PMP

Building your online business should be fun!  Enjoy the journey and adventure by taking charge of the biggest pain point experienced by small business owners everywhere... productivity & implementation.  If you have ever purchased a course only to never complete it or implement it, do this first!  Sign up for our 5-day self-paced challenge, https://thescrumshop.com/challenge.

I am certified in project management and Scrum and have over 20 years as an IT Professional, developer, development manager, project manager and implementation manager and have helped thousands of entrepreneurs create their own productivity and implementation systems.  Build a business foundation that will support you for years to come!  Join the challenge now! https://thescrumshop.com/challenge

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Award-Winning Certified Profit Acceleration Coach Helping Service Businesses Build Category-of-One Ecosystems | Increase Profit, Close Rates & Capacity | Coach of the Year 2025

𝗧𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝘇𝗲𝗿𝗼 𝗥𝗢𝗜 𝗮𝗻𝗱 𝘂𝗻𝗰𝗼𝘂𝗻𝘁𝗲𝗱 𝗥𝗢𝗜.

Most people assume an investment didn’t work because the cash didn’t come back quickly.

What often gets missed is everything that did change, quietly.
Momentum.
Booked work.
Clearer decisions.
A structure that didn’t exist before.

When those things aren’t measured or named, they disappear.

And when progress disappears, people reset instead of building.

𝗧𝗵𝗮𝘁’𝘀 𝗻𝗼𝘁 𝗮 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗶𝘀𝘀𝘂𝗲. 𝗜𝘁’𝘀 𝗮 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝘀𝘀𝘂𝗲.

And it’s why so many capable business owners hesitate to invest again, not because they don’t believe in growth, but because guessing is expensive.

I’ve been thinking a lot about where ROI actually lives once you stop looking only for spikes.

#ROI #Business Strategy #Profit #DecisionMaking #Measurement #Sustainable Growth #Only Option #OnlyOptionClub

One of the first things people notice after installing real measurement: 𝗧𝗵𝗲𝘆 𝘀𝘁𝗼𝗽 𝗿𝘂𝘀𝗵𝗶𝗻𝗴.

Not because they care less, but because panic no longer masquerades as strategy.

Urgency thrives in the absence of information. It fills the vacuum left by unclear results.

Once data is visible and trustworthy, urgency has nothing to feed on.

You can wait. You can sequence. You can let things mature instead of forcing them.

This is often mistaken for complacency by people who still rely on adrenaline to move.

But from the inside? It feels like control.

There's a quiet shift that happens once measurement becomes honest, ot performative, not inflated, not designed to impress anyone.

𝗝𝘂𝘀𝘁 𝗮𝗰𝗰𝘂𝗿𝗮𝘁𝗲.

And what becomes obvious is surprising:
→ Confusion disappears before results explode
→ Patterns start speaking louder than opinions
→ Confidence becomes boring (in a good way)
→ Your nervous system finally relaxes

𝗧𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗯𝗲𝗻𝗲𝗳𝗶𝘁 𝗼𝗳 𝗵𝗼𝗻𝗲𝘀𝘁 𝗺𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗶𝘀𝗻'𝘁 𝗴𝗿𝗼𝘄𝘁𝗵.
I𝘁'𝘀 𝘀𝗲𝗹𝗳-𝘁𝗿𝘂𝘀𝘁.

Not the performative kind. The earned kind.

The kind that lets you move forward without needing everything to feel guaranteed.

I wrote about what changes when you stop performing measurements and start using them honestly.

Link in the comments.

#BusinessStrategy #DataDriven #Leadership #SelfTrust #Measurement #OnlyOptionClub

It’s Not Discipline, It’s Systems

When something isn’t getting done, most people assume it’s a discipline problem.
“I just need to be more consistent.”
“I should be better at this by now.”
“I know what to do, I just don’t do it.”

But discipline is a terrible explanation for patterns.
Because if discipline were the issue, it would fail randomly.

Instead, it fails predictably.

The same things get delayed.
The same reviews get skipped.
The same decisions get postponed.

That’s not a willpower issue.
It’s a system that doesn’t make follow-through inevitable.

Most work only happens reliably when:
it has a clear trigger
it has a defined place in time
and it produces visible feedback

When those pieces are missing, effort becomes optional, and optional things get deferred.

Calling that “lack of discipline” just adds shame to a design problem.

This is why so many capable people feel stuck while working hard. They’re asking themselves to compensate for structures that were never built.

And the moment you see it as a systems issue, something shifts.

Not because you suddenly try harder,  but because you stop blaming yourself for something that was never designed to work.

#OnlyOptionClub #CategoryOfOne #MarketDomination #BusinessClarity #ProfitOverHustle

Momentum Is Structural, Not Viral

Most people think momentum comes from a spike.
A big launch.
A surge of attention.
A rush of motivation.

And for a moment, it feels like things are finally moving.
Then… it fades.

That’s because momentum doesn’t come from intensity.
It comes from structure.

Real momentum looks quieter than we expect.

It shows up as:
booked work instead of busy work
progress that continues even when motivation dips
decisions that feel easier because they’re informed

Viral momentum is emotional.
Structural momentum is mechanical.

One burns hot and fast.
The other compounds.

This is why so many smart business owners feel like they’re always “starting again.”

They’re relying on energy instead of design.
Momentum becomes reliable only when the progress is measured

The review is scheduled, and the results are visible enough to trust

Without that, every push requires willpower. And willpower always runs out.

Momentum isn’t something you summon. It’s something your systems produce, quietly, consistently, and without drama.

#OnlyOptionClub #StructuralMomentum #BusinessSystems #SustainableGrowth #BuildToCompound

I was just thinking about this shift the other day.

Thanks Influential Women for the feature!

What happens when women stop chasing approval and start trusting their expertise?

Influential Women is featuring Cheryl Texeira, Certified Profit Acceleration Business Coach and founder of Cheryl Texeira Consulting. With decades of experience in IT and business strategy, Cheryl empowers six and seven figure entrepreneurs to scale efficiently, increase revenue, and reclaim their time.

Her story is a powerful reminder that leadership grounded in clarity and data creates lasting impact.

Read Cheryl's full How She Did It story and others here: https://lnkd.in/ghrm5QuD

Most people don’t skip reviews because they’re careless.

They skip it because the review feels heavier than the execution.

Doing the work keeps you moving.

Review forces you to slow down and see what actually happened.

And that moment — where results become visible —introduces uncertainty.

Not because you don’t want improvement. But because evidence changes things.

So the review gets postponed. Then quietly dropped.

Then replaced with more execution.

Not because it’s unimportant. But because it doesn’t feel safe yet.

That’s not a discipline problem. It’s a design problem.

I explored this more fully in this week’s Take Charge Weekly essay. [link in the comments]

#OnlyOptionClub #TakeCharge #BusinessSystems #DecisionMaking #OperationalClarity #SustainableGrowth

𝗪𝗵𝘆 𝗖𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝘃𝗲 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗕𝘂𝗶𝗹𝗱 𝗥𝗲𝗮𝗹 𝗧𝗿𝘂𝘀𝘁

There’s a strange pressure in business to make results sound impressive.

To round up.
To project forward.
To highlight best-case outcomes as if they’re guarantees.

And while that can grab attention, it rarely builds trust.

Because experienced business owners can feel the difference between numbers that sound good and numbers that feel true.

Conservative numbers do something subtle but powerful:
They give people something solid to stand on.

When results are measured carefully, only counting what’s booked, committed, or confirmed, the conversation changes.

Decisions feel safer.
Expectations stay grounded.
Confidence comes from clarity instead of hype.

Inflated numbers ask people to believe.
Conservative numbers let people know.

And knowing is what creates trust, not persuasion.

This is especially true,
When you’ve been burned before.
When you’ve invested based on optimism instead of evidence.
When you’ve learned the hard way that “potential” doesn’t pay the bills.

Integrity in measurement isn’t about being cautious. It’s about being honest enough to build something that lasts.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗿𝘂𝘀𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗵𝗼𝘄 𝗯𝗶𝗴 𝘁𝗵𝗲 𝗻𝘂𝗺𝗯𝗲𝗿𝘀 𝗮𝗿𝗲. 𝗜𝘁 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘆𝗼𝘂 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗺.

And restraint is often the clearest signal of that.

#OnlyOptionClub #BusinessIntegrity #DecisionMaking #TrustInBusiness #MeasuredGrowth

𝗧𝗵𝗲 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝗰𝗲 𝗻𝗼𝗯𝗼𝗱𝘆 𝘁𝗮𝗹𝗸𝘀 𝗮𝗯𝗼𝘂𝘁..

Most coaching doesn’t fail because the advice is bad.
It fails because progress goes uncaptured.

A lot of capable business owners implement, move things forward, and create real change…but they can’t see what has changed.

So later, when they look back, it feels like: “𝗡𝗼𝘁𝗵𝗶𝗻𝗴 𝗿𝗲𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝗲𝗱.”

Not because nothing happened, but because nobody helped them hold the evidence.

That’s the coaching difference nobody talks about.
The underrated skill isn’t strategy.
 It’s data stewardship.

Helping a client:
- capture what’s real
- notice what’s compounding
- and build a record they can trust when memory gets noisy

Because when results aren’t held, the brain fills in the blanks.
And the blanks usually turn into self-doubt.

This is why I do something unusual in my 1:1 work: my VA meets with clients weekly to collect their numbers with them.

𝗡𝗼𝘁 𝗮𝘀 “𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆.” 𝗔𝘀 𝗰𝗮𝗿𝗲.

Because people don’t need more pressure.

They need a container where progress doesn’t disappear the second life gets busy.

And once you can see what’s working…you stop rebuilding confidence from scratch every month.

#entrepreneur #dreambig #businessgoals #OnlyOptionClub
#choaching

The best advice for paying your sales team I've ever seen! I love this so much!

Fractional CFO helping business owners improve their profitability and cash flow/Board Member/ Adjunct Professor/Speaker

Your Sales Team Might Be Incentivized to Lose You Money

Let’s talk about the quiet profit killer hiding inside your compensation plan.

Most business owners assume that if sales go up, profits must follow.

But what if your commission structure is paying people to make bad deals?

Here’s what often happens:
- Sales reps chase volume, not margin.
 They close deals at razor-thin profits just to hit targets.

- Discounts become the default.
 “Whatever it takes to close the deal” becomes a mantra—and margin erosion follows.

- Revenue looks great. Cash flow doesn’t.
 You’re paying commissions on sales that won’t be profitable for months (if ever).

- The business scales unprofitably.
You grow top-line numbers… and quietly bleed cash.

Smart companies realign incentives to reward quality of revenue, not just quantity:
1) Tie commissions to gross profit, not sales price.
2) Include a clawback if clients churn or fail to pay.
3) Reward strategic deals long-term, repeatable, and scalable.
4) Educate reps on the company’s true cost structure so they understand what “a good deal” really means.

Principle:

If your team is rewarded for selling unprofitable deals, they’ll sell you straight into insolvency.

When finance and sales align, you stop rewarding the wrong behavior—and start scaling profitably, not painfully.

How are you aligning your commission structure with profitability?

𝗧𝗵𝗲𝗿𝗲’𝘀 𝗮 𝗸𝗶𝗻𝗱 𝗼𝗳 𝗰𝗮𝗹𝗺 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗵𝗮𝘁 𝘀𝗼𝘂𝗻𝗱𝘀 𝗮 𝗹𝗼𝘁 𝗹𝗶𝗸𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗺.

“Just trust it.”
“Have faith.”
“Stay positive.”

But that’s not the calm most business owners are actually looking for.

Real calm doesn’t come from hoping things will work out.
It comes from knowing what’s actually happening.

Knowing what’s booked.
Knowing what’s moving.
Knowing what’s working and what isn’t.

𝗛𝗼𝗽𝗲 𝗶𝘀 𝗳𝗿𝗮𝗴𝗶𝗹𝗲.

It evaporates the moment something unexpected happens.
Knowing is steadier.

It gives you something solid to stand on, even when the numbers aren’t perfect yet.

That’s why two people can be making the same amount of money, and one feels constantly on edge while the other feels grounded.

The difference isn’t mindset.
𝗜𝘁’𝘀 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

𝗖𝗮𝗹𝗺 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝘁𝗼𝗿𝘆.
I𝘁 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗵𝗮𝘃𝗶𝗻𝗴 𝗳𝗲𝘄𝗲𝗿 𝘂𝗻𝗸𝗻𝗼𝘄𝗻𝘀.

And once you experience that kind of calm, the kind that comes from truth, not reassurance, you stop chasing motivation altogether.

You just build.

#unstoppablewealth #dreambig #businessgoals #OnlyOptionClub

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