Let’s figure out why people aren’t buying and fix it together.

You don’t need more leads - you need the ones you already have to buy.

You’re doing the right things: posting, pitching, delivering great work 
but growth still feels heavier than it should.

Not because you’re bad at sales,
but because your system isn’t aligned with how buyers actually decide.

Most founders operate with hidden friction 
gaps between what they sell, how buyers see it,
and how the offer lands.

That’s where we fix it.

I’m a Sales Conversion Architect™.
I help founders uncover what’s blocking conversion
and redesign their commercial system so selling feels simple again.

Because sales problems aren’t about persuasion 
They’re about clarity, positioning, and perception.

We find the truth hiding in your numbers.
We refine your offer, pricing, and messaging.
We rebuild your sales flow so buyers say yes faster.

No fluff. No funnels.
Just structure, psychology, and clarity that converts.

STEP 1 -THE COMMERCIAL CLARITY CALL ($500)

A 60–90-minute working session to uncover what’s really limiting conversion.
We’ll map your Commercial Journey, reveal where trust, clarity, or value are breaking down,
and show you the exact points where revenue leaks.

You’ll leave with your Commercial Clarity Map™
and three focused fixes to strengthen performance immediately.

This isn’t a discovery call - it’s a diagnostic for founders ready to see their business differently.

STEP 2 -THE COMMERCIAL FRAMEWORK SPRINT™ (INVITE-ONLY)

A 3–4-week sprint where we fix your offer, buyer journey, and conversion system together.
You’ll leave with your Offer Architecture Blueprint™, Buyer Journey Map,
and 90-Day Conversion Plan.

It’s designed for founders earning £10K–£100K/month
who’ve built something valuable and want it to perform at its full potential.

ONE CLEAR NEXT STEP

One call won’t fix your business 
But it will show you exactly what’s stopping it from growing.

Book your Commercial Clarity Call today.
One session. One map.
Clarity that pays for itself.

[Book Your Clarity Call →]

I watched someone slow down their reply
just enough to make space for someone else's idea.

No ego.
No rush.
Just a small moment of humility.

And the whole room softened.

Because people don't remember the smartest person there 
they remember the kindest one.

The one who listens.
The one who leaves space.
The one who lifts others without needing the credit.

Smart sparks progress.
Kindness makes it safe to keep going.

And the truth is simple:

The vibe in a room isn't accidental.
It's built from small choices 
how people listen, pause, and respond.

Talent opens the first door.
Character keeps it open.
Trust keeps people walking through it.

If you look at any thriving team, you'll see:

→ Expertise without ego
→ Curiosity without defensiveness
→ Confidence that leaves space
→ People who make you feel smarter after talking to them

Kindness doesn't weaken a team.
It strengthens the foundation everything depends on.

And it changes more than culture.
It changes how people follow.
And yes - how people buy.

Try this in your next meeting:
Pause three seconds before responding.

Let the idea breathe.

Small move.
Big signal.
Massive ripple.

Follow Charlie Platt for frameworks that connect
how leaders behave to why people buy.

📸 Image credit: Samson Akinola

Charlie Platt

Build Sales Systems That Outperform the Market | Founder Insight

Your team isn’t reacting to the problem.
They’re reacting to you.

That’s the part of leadership nobody wants to admit.

And I see it every week working with founders under pressure.

Most people think leading is about vision, confidence, or charisma.

It’s not.

It’s about behaviour under pressure.
It’s about the emotional temperature you set.
It’s about what your team feels before you even speak.

Because here’s a hard truth:

People don’t follow the loudest leader.
They follow the most stable one.

When you get sharp, they shrink.
When you spiral, they scatter.
When you leak pressure downward, they lose trust.

But when you hold the room?
They rise.

I see the same pattern in every high-trust leader:

12 Behaviours of Leaders People Actually Trust

1. They regulate before they respond
2. They don’t leak pressure downward
3. They make decisions without spiralling
4. They stay accountable when it’s messy
5. They communicate expectations clearly
6. They hold standards evenly
7. They ask clean, honest questions
8. They make problems feel solvable
9. They take responsibility first
10.They give credit fast, quietly
11. They remove friction without drama
12. They make the room feel safe, not tense

This is leadership.
 
Not volume.
Not pressure.
Not performance.

Behaviour that earns trust - every single day.

If this landed, save it as a leadership reminder 
and if your team feels tense or reactive right now, 
DM me “steady.”   

Follow Charlie Platt for leadership that calms people and 
builds trust that converts.

You’re not overwhelmed because you have too much to do.
You’re overwhelmed because you haven’t decided what matters.

Most founders think they need better habits.
More time.
More structure.

They don’t.

They need one decision.

Here’s the uncomfortable truth:
Overwhelm is unmade decisions pretending to be workload.

The offer you keep shaping for everyone.

The direction you keep hedging on.
The conversation you’re postponing.
The mess you’ve learned to work around.

These aren’t tasks.
They’re decisions you haven’t made yet.

And your brain knows it.

Because the moment you decide, something shifts.
Your mind quiets.
Your energy returns.
The work stops feeling heavier than it is.

Clarity isn’t a luxury.
It’s a responsibility.

Your team feels your hesitation.
Your clients sense it.
Your business mirrors it.

So if you feel stuck today
Don’t do more.
Don’t plan more.
Don’t optimise more.

Make the decision you’ve been avoiding.

Everything else gets lighter once you do.

Leaders aren’t fast.
Leaders are decisive.

If this resonate why not share it.
Follow Charlie Platt for more founder insight,
and Sales Growth

Discipline eats motivation for breakfast.
You don’t need motivation.

It’s great when it shows up
a little extra fuel on the fire.

But discipline is the thing that gets you through
when the spark burns out.

Motivation is a guest.
Discipline owns the house.

Most people wait until they feel ready.
But feelings don’t build anything; habits do.

Ask yourself:
What would tomorrow you want today you to do?

Tomorrow-you doesn’t care how inspired you felt.
They care that you kept the promise.

That’s why discipline matters more
because every time you keep your word,
you build trust with yourself.

And that trust compounds quietly into confidence.

Motivation starts you.
Discipline sustains you.

Keep showing up.
Even when you don’t feel like it.

Because leadership isn’t loud 
it’s consistent.

Action for today:

Pick one promise you’ve been putting off.
Send that message.
Finish that draft.
Start that thing you keep delaying.

Do it today - not for the outcome,
but for the evidence that you’re the kind of person who follows through.

That’s the quiet foundation of everything that lasts.

Follow Charlie Platt for practical founder insight

The sharpest knife in the drawer 
can’t cut through paper.
Not because it broke.

Because it stopped moving.

You can almost hear it 
that dry scrape when metal meets air again.

Once sharp, now slow.
That’s rust.

And founders?
We’re the same.

You don’t lose your edge overnight.
It slips away quietly 

in the space between drafts,
in the ideas you overthink,
in the “I’ll get back to it next week.”

I’ve felt that rust before.

You open the laptop, and it just stares back.

The words don’t sound like yours anymore.
And that spark that used to feel electric?
It’s gone dull.

You start asking questions you never used to ask 

What if I’ve lost it?
What if that was my peak?

That thought hits harder than failure ever could.

That’s how rust creeps in.
Not with failure 
with stillness.

Momentum doesn’t vanish 
it leaks slowly, like air from a tyre.
 
Confidence doesn’t break 
It softens every time you hold back.

And before you know it,
You’ve stopped swinging altogether.

That’s the dangerous part.
Once you forget how it feels to move,
you start doubting if you ever had it.

But rust isn’t permanent.
It’s just proof you paused.

And the cure isn’t motivation.
It’s friction.
Small, messy, human friction.

When you feel the rust setting in,
here’s what helps:

1️⃣ Look at yesterday’s top task.
 
Did it happen?
 If not - write one line:
 “I didn’t act because…”
 Naming it dulls its power.

2️⃣ Pick one micro-move.
 
One line.
One call.
One slide.
Small swings wake the edge back up.

3️⃣ End the day with proof.
 
Write: “I moved today.”
Because motion - not motivation -
brings the edge back.

Sharpness doesn’t return through rest.
It returns through movement.

Your edge doesn’t fade from effort.
It fades from silence.

And silence?
That’s optional.

We’re all just scraping the rust off together.

If this landed, you’re probably 
sharpening your edge again too.

Follow Charlie Platt for frameworks that turn 
quiet work into visible growth.

What’s one thing you’ve been putting off?
Drop it below - sometimes naming it is the first swing.

She thought she could trust them.
The door slammed so hard the house shook.

Brené Brown found her 9-year-old daughter 
collapsed on the bedroom floor.

Back against the wall.
Shoulders shaking.

“I’ll never trust anyone again.”

That morning, she’d shared something small.
Something that felt big to a 9-year-old.
By lunchtime, the whole school knew.

Kids laughed.
Pointed.
Whispered.

The betrayal wasn’t malicious 
but it was complete.

Brené wanted to fix it.
Make a list of “safe people.”
Build walls around her daughter’s heart.

But she couldn’t protect her.

So she said: “Trust is like a marble jar.”

Every small act of kindness puts a marble in.
Every broken confidence takes one out.

You only share the hard things with people
who’ve earned enough marbles through small, consistent acts of care.

“Who are your marble-jar friends?” Brené asked.

“Hannah and Lorna.”

“How did they fill their jars?”

“Lorna makes space for me when there isn’t any.”

“Hannah remembers the people who matter to me.”

No grand gestures.
Just small acts of care, repeated over time.

Your marble jar at work fills the same way.

Not through the colleague who takes credit for the big win 
but through the one who checks in after a rough presentation.

Not through the boss who promises everything will change 
but through the one who admits when they don’t have the answers.

Because trust isn’t built in boardrooms or performance reviews.
It’s built in the moments between the moments when no one’s 
keeping score but everyone’s paying attention.

Five marble moves for founders

1)Notice before you need.
 Ask how people are when there’s nothing to gain.

2)Keep micro-promises.
 Follow through fast. Small promises kept quietly compound fastest.

3)Share your “why.”
 Context builds trust faster than control.

4)Admit what you don’t know.
 Honesty closes gaps faster than certainty.

5)Repeat the small care.
 Consistency compounds faster than charisma.

What’s one small moment that earned your trust? 

♻️ Repost to help other founders see how trust is really built.
🔔 Follow Charlie Platt for frameworks that turn unseen work 
into visible growth.

Smart people used to intimidate me.
Now I chase them.

Early in my career, I’d avoid the meetings where the 
sharpest minds sat.

The technical leads.
The strategists.
The people who could see ten steps ahead.

I’d nod along, pretending to keep up.
Then leave feeling smaller, like everyone could see 
what I didn’t know.

So I stayed safe.
Worked with people who agreed with me.
Built comfort instead of growth.

Then one day, someone said,
“You’re avoiding the people who could teach you the most.”

It stung because it was true.

Smart people aren’t threats.
They’re multipliers.
They stretch what you see, and how you think.

Everything changed when I stopped competing with brilliance
and started learning from it.

Now, when I meet someone who makes me feel out of my depth,
 
I lean in.
Ask questions.
Take notes.

Because confidence isn’t about having all the answers.
It’s about wanting better ones.

Ego builds ceilings. Curiosity builds teams.

Action for today:

Find one person who challenges how you think.
Ask them a question you’ve been avoiding.
Then listen, really listen.

That’s how leaders grow faster, not by proving they’re smart,
but by staying teachable.

Follow Charlie Platt: I write about mindset, leadership, and sales
helping founders turn clarity into conversion.

One tiny moment on a sales call taught me 
more than 100+ sales books.

Cialdini.
Carnegie.
Voss.
Pink.
Konrath.
Stanley.
Thomas.
Cole.

I've read all the classics.

And they're all saying the exact same thing
just in different ways.

But I didn't actually get it until I saw it happen live.

I was sitting in on a sales call with a founder.

The offer was solid.
The rapport was there.
The value was crystal clear.

Then the buyer hesitated.

Not because of price.
Not because of timing.
Not even an objection.

Just… uncertainty.

And this is where most people panic.

They start talking faster.
They over-explain.
They try to rescue the moment with more features, more proof, more something.

But she didn't do any of that.

She paused.
Let the silence sit for a second.
Then calmly said:

"Let me walk you through what happens next."

That's it.

And I watched the buyer's whole body language change.

Shoulders dropped.
Voice softened.
The tension evaporated.

They said yes two minutes later.

And in that moment, every sales book I'd ever read finally made sense.

Carnegie calls it a connection.
Voss calls it safety.
Cialdini calls it reducing uncertainty.
Pink calls it clarity.
Konrath calls it managing overwhelm.

Different words.
Same truth.

People don't buy the offer.
They buy the moment they feel safe enough to say yes.

Here's what nobody tells you:

Most conversions don't fail at the pitch.

They fail in the gaps.

→ Before the call starts
→ Right after you say the price
→ In the 48 hours after they pay
→ During the handoff to delivery

Not because your offer isn't good.
But because the buyer doesn't know what comes next.

And when people don't know what's next, they freeze.

Every sales book I've read boils down to this:

If the path isn't predictable, the buyer can't move forward.

Predictability creates trust.
Trust creates safety.
Safety creates the yes.

So before your next sales call ends, try this:

Say one line:

"Here's exactly what happens next."

Then walk them through it.
Step by step.
No gaps.

It's a tiny shift.
But it removes the one thing silently killing your conversions.

Uncertainty.

If this helped you spot a gap, save it 
And if you want eyes on your client journey, DM me "flow" 
And I'll take a quick look.

Follow Charlie Platt for simple tweaks that make your 
process convert.

Image from Dickie Bush.

I saw a founder today just… stop.
And in that second, the whole weight of their world showed up.

Hands on the keyboard.
Staring at the screen.

Not quitting.
Not breaking.

Just trying to gather themselves
because the moment felt heavier
than they did.

And it hit me
how invisible this part is.

The problems only you can solve.
The questions only you can answer.

The team reading your face,
not your words.

The decisions that land on you
because there's nowhere else
for them to go.

Founders don't quit
because the dream is wrong.

They quit
because the moment is heavy.

Heavy like payroll week
and the numbers don't line up.

Heavy like a launch
you've poured months into
barely moving the needle.

Heavy like bad news at 9
and a team meeting at 9:30
you have to lead
with a steady voice.

And it shows up quietly:

→ Telling the team "we're good"
while your stomach's tight.

→ One email
ruining your whole day.

→ Wondering if you're the only one
this tired.

→ Thinking about walking away,
not forever, just from today.

Here's what most founders forget:

You're not tired of the dream.
You're tired from the day.

There's a big difference.

Heavy moments lie.
They make everything look bigger, scarier, 
more final than it really is.

So before you walk away today, try this:

Say out loud the one step you can take.

Then do only that.

Not ten steps.
Not the whole plan.
Not the perfect answer.

Just one.

Enough to reset your footing
and get your breath back.

Because storms don't clear
all at once.

They steady ,when you do.

If you're building something that matters,
this moment will come back. 

Follow Charlie Platt for clarity that keeps founders calm, 
clear, and commercially sharp.

Original Image: Cristina Grancea (check her out)

The best offer in the world dies in silence
when someone doesn’t feel understood.

I used to think lost sales meant bad pricing
or weak value props on calls.

Then I started watching what buyers do with their hands.

The crossed arms during discovery calls.
The lean-back when you mention price.
The polite “let me think about it,”
which really means:

“You missed what I’m actually worried about.”

It was never about the offer.

It was about safety.

People don’t buy with spreadsheets.
They buy when the knot in their chest finally loosens.
When someone understands what’s keeping them up at night.

So I stopped pitching.

And I started asking:

“What decision are you really trying to make here?”
Not what they want to buy.
What they’re deciding as a human.

“What’s the thing you’re worried about
that we haven’t talked about yet?”

“What would need to feel true
for you to move forward confidently?”

And you can see the shift.

Their whole body changes.
Shoulders drop.
Fidgeting stops.
The call moves from defense → partnership.

Because for the first time,
they’re not being sold to.

They’re being seen.

Your offer might fix everything.
 
But if they don’t feel understood,
they’ll never stay long enough to find out.

If this hit something real, save it for your next call.   
And if you want to unpack your buyer’s real hesitation,   
DM me “safety.”      

Follow Charlie Platt for sales psychology that feels human,   
not high-pressure.    

Image inspire by Dora Vanourek

Sold millions across industries.
Smashed targets. Crashed some, too🙄 

Some days, everything clicks.
Other days, I stare at the blank screen until the guilt kicks in.

I’m dyslexic.
Introverted.
ADHD.

I can sell, pitch, present - that part’s easy.
But being visible every day?
That part drains me.

Here’s what I’ve learned:
Posting daily isn’t bad advice.
It’s just incomplete.

Because consistency builds visibility.
But burnout destroys it faster.

The feed rewards activity.
People reward honesty.

So consistency isn’t about volume
it’s about showing up in a way you can sustain.

Sounds simple.
It’s not. It’s f*cking hard.

Some days it flows.
Other days, it feels like dragging yourself uphill with no rope.

That’s still consistency.

When focus feels impossible

1️⃣ One honest line.
 Write the sentence you’d say to a friend. 
Post it before you overthink it.

2️⃣ Twenty-minute rule.
 Timer on. Create until it rings. 
Stop before you hate it.

3️⃣ Energy budget.
 Two loud days. Two quiet ones. One flex day.
 Guard your quiet like revenue.

I’ve seen both sides of the game 
winning big and burning out quietly.

You don’t have to post perfectly.
You just have to post consistently enough to stay visible
and honestly enough to stay human.

Consistency isn’t about getting it perfect.
It’s just showing up even when you’re wrecked.

What does consistency look like for you this week?

If that resonated, you’re probably building in silence too.   

Follow Charlie Platt for frameworks that turn unseen work 
into visible growth.

You don’t need more luck.
You just need to stop hiding when it’s quiet.

It’s easy to show up when things are working.
When people notice.
When it feels like momentum.

But the truth?
Most of your “luck” is built in the days that feel pointless.

The email no one replies to.
The post that lands flat.
The client who ghosts.
The plan that falls apart.

That’s where most people check out.
That’s where you build staying power.

I used to think some people just had better timing.
Now I know they just kept showing up long enough to meet it.

Because luck isn’t magic- it’s mileage.

Every rep.
Every reach-out.
Every quiet day you didn’t quit.

That’s what stacks.
That’s what compounds.

What feels invisible today becomes undeniable later.

Keep showing up.
Not for the likes.
Not for the quick win.
For the version of you who never stopped.

That’s who luck finds.

Follow Charlie Platt: I write about mindset, leadership, and sales   
helping founders turn clarity into conversion. 

(Image inspired by the one and only Josh Sanders)

Culture isn’t lost.

It’s tolerated away.

One ignored interruption at a time.

The Weekly standup.
Sarah talks over Mike again.
Everyone sees it.
Nobody says anything.

The moment passes.
The pattern sticks.

A snarky Slack message.
A meeting where one voice dominates.
The “urgent” email at 11 PM.

Every small moment left alone
chips away at what was built.

Not through big blowups
everyone notices those.

It’s the quiet stuff.
The eye roll.
The late arrival - again.
The joke that lands wrong
and hangs in the air.

There’s that tiny drop in the stomach 
the signal something’s off 
followed by silence.

Death by a thousand paper cuts.

But here’s the part people rarely say:

Culture isn’t saved by policies.
It’s saved by moments.

Moments like:

“Hold on - let Mike finish.”
 “That felt off.”
 “We’re resetting this conversation.”

Small.
Clear.
Interruptions of drift.

Three phrases that shift everything:

1️⃣ “I noticed…”
 “I noticed we’re interrupting each other a lot.”
 Names the pattern without blame.

2️⃣ “How did that land?”
 After the awkward moment.
 Creates space for repair.

3️⃣ “Let’s reset.”
 When the meeting goes sideways.
 Permission to start over.

People pay attention.
Not to the big gestures.
To the small moments that show what matters.

The standard walked past 
is the standard accepted.

And that becomes who a team becomes.

Follow Charlie Platt for frameworks that show
why people buy and how founders actually sell.

📸 Image: Richard Goold (give him a follow!)

People don’t leave companies.
They leave leaders they never want to work with again.

Some leaders don’t realise they’ve lost their team
until they’re the last one in the room.

And here’s what I see every week working with founders:

People don’t remember the leader with the biggest vision.
They remember the one who made the room feel lighter, not heavier.

Leadership isn’t how well you perform in meetings.
It’s how people feel in the moments you forget matter.

Because here’s what nobody says out loud:

Your team won’t follow the leader who talks the loudest.
They’ll follow the one they trust in hard moments.

When you rush, people tighten.
When you criticise, people hide.
When you blame, people stop giving you their best.

But when you show up steady?
People rise.
People relax.
People do their best work.

And if you’re being honest,
you probably recognise a few of these already:

12 Habits of Leaders People Want to Work With Again

1. They pause before they speak
2. They make hard things easy to understand
3. They admit when they mess up
4. They lift others without needing the spotlight
5. They don’t push their stress onto the room
6. They actually listen
7. They hold standards without snapping
8. They celebrate small wins like they matter
9. They stay calm when things get tense
10. They ask honest questions instead of assuming
11. They fix problems without drama
12. They leave people feeling capable, not criticised

Try this today:
 
Ask one honest question before giving your answer.

Small move.
Big signal.
Massive ripple.

If this landed, save it as your leadership reminder.
And if your team feels tense right now, DM me “steady.”
 
Follow Charlie Platt for leadership that calms people, 
earns trust, and makes selling simple.

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