Vegas Kings

Marketing Director

TheAffiliatePlatform (TAP)

Smartico.ai

Online Gamblers

Rebranding the affiliate site OnlineGamblers.com for the North American market. 

Tasks:
- Created the logo and built the brand
- Responsible for the licensing process in all states
- Managing operations 
- Social media, PR, media buying
- Video shooting and editing (VR, 360, mobile)
- Engaging in gambling communities (online, landbased, VR)
- Content writer for insights and standard pages
- Managing Editor in Chief and Content Manager
- Ambassador for Pro-Active Responsible Gambling

Director of Community Marketing 

Hard Rock Hotel & Casino Atlantic City

I was self-employed with a vendor license to operate in the State of New Jersey issued by DGE (Division of Gaming Enforcement, NJ). I previously also worked with this brand in 2018-2019 when I was employed at GiG.

Marketing Consultant

MegaRush

I started when they were still MegaLotto, and then I helped the brand convert from a lotto brand to a casino brand on a project basis.

CRM Marketing Consultant

SuprNation

Market research on online gambling in Indonesia on a project basis.

Market Researcher

Mandalorian Technologies

Short term project during company acquisition.

CRM Consultant (iGaming)

Gaming Innovation Group

B2B CRM Executive (Hard Rock Casino, New Jersey)

B2C Group VIP Manager

Customer Service 2nd line

Betsson Group

Senior Customer Support

🎰 Director of Community Marketing at OnlineGamblers.com 🇺🇸

🤨😫 Struggling to find designers & developers who actually understand iGaming and sports betting?

Or are you tired of marketing campaigns that don’t drive real long-term player engagement?

I get it. I’ve seen it all since I joined the gaming industry in 2011.

I’m Catie, Marketing Director at Vegas Kings, the OGs of iGaming design & development since 1998. We know the pain when creatives & tech teams don’t speak “casino & sportsbook,” and we’re here to change that 🎰🔥

But beyond Vegas Kings…

I live and breathe online gambling 🎲

In my career, I’ve worked with:

🌟 Casino
🌟 Sports
🌟 Bingo
🌟 Lottery
🌟 Sweepstakes 
🌟 Affiliation
🌟 VIP
🌟 CRM
🌟 Public Relations 
🌟 Operations 
🌟 Conferences
🌟 B2B 
🌟 B2C

I’ve seen the industry change firsthand through regulation shifts, market expansions, and tech innovations.

Some personal achievements from the last few years:

🔹 Helped Hard Rock Atlantic City transition from land-based to online in New Jersey (2018-2022)
🔹 Licensed US affiliate site OnlineGamblers.com in 16 states for casino and sports
🔹 Regular panel speaker at SBC, iGB, SiGMA, Next.io, etc.
🔹 Featured in publications like Gambling Insider, Gaming America, California Business Journal, etc.
🔹 Built strong relationships across US & European regulated markets
🔹 Passionate about helping others avoid the mistakes I’ve made and guiding businesses toward sustainable, long-term success

📩 I’m always open to conversations, let’s chat if you:

✅ Want to level up your casino, sportsbook, or sweepstakes business
✅ Need help navigating the US market (without the expensive trial & error)
✅ Love talking about industry trends, regulation, and growth strategies

✨ catie@vegaskings.com ✨

AffPapa treated me to a full spa day at La Zambra Resort in Spain 😍🇪🇸

7 hours. 3 treatments. And the whole spa department with pool, jacuzzi, sauna and hammam to myself 🤯❤️

I have never been so spoiled in my life by a partner company, it’s honestly exactly what I needed to end this year. 

I wish I could have been in Cancun this week for iGaming Club by AffPapa as it’s probably going to be AMAZING - but being able to end the 2025 conference season with this type of relaxation on my home base is not so bad either 🥰

Wishing all my gambling industry friends in Mexico this week lots of success and $$$$$, and huge thanks to Levon Nikoghosyan, Anahit Hovhannisyan, Yeva Avagyan and the whole team at AffPapa for always looking after me 💕👑

Catie Di Stefano

14+ Years in Online Gambling 🎰 Marketing Director at Vegas Kings 👑 Public Speaker on iGaming & Sports Betting in the USA, Responsible Gaming, Cannibalization, Marketing, Affiliation 🎤

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Want to support a spicy LinkedIn post but can’t like or comment without causing drama? 

Just save the post - it still boosts the post without exposing you.

You’re welcome.

My name is Catie and I share sneaky PR secrets 🤭

Had a chance to meet with my Malaga iGaming girls for tapas this week 😍🇪🇸🍴

It’s strange not living out of my suitcase and being home-based now for a few months (until ICE, don’t worry) 😉 

I’m trying to get back into routines that don’t involve packing my bag, tracking flights or confirming gambling industry events lol. 

Now, I have to create my own little gatherings here at home - and first up, I needed a long-overdue hangout with these ladies that have several years of gaming experience 🌟

Negin Namazi just moved to Malaga earlier this year from Sweden, and I’ve been dying to hear about her transition to the Mediterranean. Anna Abalyan is expecting a baby soon, and I’m so excited to finally be able to spoil her little one now that my own babies are not so little anymore 😍💕

If you’re based in Costa Del Sol and work in the iGaming industry - make sure to add these two to your network 👊

My biggest job is being a mom to two little girls, but most people on here know me as an iGaming Marketing Consultant. What kind of services do I offer? 

Well, previously I have helped online gambling operators increase growth and engagement with help of my execution and research in marketing, operations and VIP management. I know how to roll up my sleeves, and get shit done 😉

I have an extensive experience of the European Online Gambling industry since 2011 and I've been active in North American Online Gambling industry since 2018 through Hard Rock International in New Jersey. 

Born in Indonesia and raised in Sweden, I moved from Sweden to Malta in 2011 and started in Betsson support as a customer support agent at the age of 19. Since then I have been living and breathing iGaming with many brands and markets through the change of regulations and products. It’s been a rollercoaster, but that’s what I love about iGaming: the technology and the ever-changing environment.

In the future, I see most of the gambling engagement coming from multi-player experiences. I believe that building communities will be the key for a passionate player lifecycle. Imagine tournament rooms where you can see everyone’s faces in the same screen as your game, with hosts that also are trained to notice signs for responsible gaming and with an ability to reach out. 

I’m very passionate about my career in iGaming and in the next 10 years I see myself being part of the changing regulations across the United States. Currently, my self-employed company holds a valid supplier license by DGE in New Jersey where I was exclusive to Hard Rock until February 2022.

I'm also involved in the Spanish cannabis scene. I'm passionate about developing this industry further, as I find the regulatory VIP and Marketing challenges very similar to my experience in online gambling. I do volunteer work and give free marketing advice to businesses that are interested in, or are already active in this industry. With value in plant materials and its proven medicinal qualities, there are so many opportunities in the future.

Head of Sales | AI-Gamification & Loyalty in iGaming | B2B | SaaS

Product Lead | Product Manager | iGaming expert

Anna Abalyan

If I ever have any questions about iGaming CRM, it's these two ladies here that I'd call 🔥📞

We've worked together several times through the years, in different constellations and different companies, but these two never stop impressing me with their knowledge and experience as the years go by. 

I think I am pretty creative... but technical? Not my thing 🥲

These two though, they are technical AND creative - there’s never a problem they can't solve and I've seen them drive millions in revenue for soooo many brands just by using their mind (even before AI) 🤯💲

Almost 70% of what I know about gambling CRM comes from these ladies. 

Sooo… if you ask me who my CRM inspirations are, it’s always been these two ❤️

Thanks for a lovely gambling industry catch-up Malou Neguembor Shireen Haddadeen 💕

Two truths and a lie:

- I was taken by the police outside of ICE London, but they let me go because I cried.

- My casino team sent me on a “branded” €100,000 VIP trip with players to Dubai, only to realize our casino couldn’t be displayed anywhere or talked about during the trip. 

- I mistakingly activated the fire alarm at iGB Amsterdam 2019.

Which one is the lie? 🫢😅

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