My mission is to assist business owners in generating profitable videos with ease! With almost a decade of expertise in video production and digital marketing, my team and I possess the prowess to amplify your brand through a complete video strategy.

Our expertise doesn't stop at crafting eye-catching videos; it extends to formulating an effective plan and strategy to achieve the results you desire. 

As the CEO and founder of Graceflix, a specialized content creation agency catering to brand story videos, I am dedicated to fostering purposeful relationships and inspiring others while delivering astounding outcomes for my clients.

I turned 30 in 2025, and I didn’t expect to have:
• Paid off my mortgage
• Drive my dream car
• Travel full time
• Have a vacation home in the mountains

Because I don’t have any of those things. And honestly, I don’t play the lottery.

What I do have is a growing video production business. A business that specializes in honest, human, brand story content for companies that want real results. We’re working with incredible companies in aerospace, healthcare, architecture, manufacturing, technology, and more.

These industries might seem like a random assortment, but they all share one thing in common: they are improving their marketing strategies by leveraging video and working with us.

At the core, they are all about real people, real problems, and educating their audience. They want to be seen and understood and video is the way to do that.

Someday, I’ll achieve those big personal goals. But for now, we’re building something bigger: a business that’s helping companies connect with their audience and grow.

If you’re in a similar space and want to take your marketing to the next level, let’s chat.

Cassy Grace

Video Strategist & Producer | Founder, Graceflix | Helping brands grow through video!

Robotics does not have to feel out of reach.

Filming this at the FIRST Championships in Houston was one of those moments that sticks with you.

A lot has been written about this product and partnership referenced. But video is what shows the heart of it.

The people.
The energy.
The impact. 

Seeing students, educators, and partners all working toward the same goal made this one especially meaningful to capture.

Huge credit to the SparkFun Electronics team and everyone involved for helping us to help tell this story. Projects like this are the best example of how powerful video can be when it is tied to something bigger than just a product.

This is what democratizing STEM education looks like.

Thought leadership is not about selling.
 It is about showing what you know.

Think about what your ideal client is actually searching for.
Then make a video answering that exact question.

Not one topic.
Twelve.

Turn each video into short highlight clips, post them on social, pair them with a blog, and now you have content scheduled out for a quarter.

Now your knowledge works for you even when you are not in the room.
That is how people find you before they ever contact you.

Here is a behind the scenes clip from filming a thought leadership video with Marcus Harris at Taft Stettinius & Hollister LLP.
He helps companies navigate complicated legal issues across the US.
Our job is to help make that expertise visible.

We start with movement. Walking and talking to catch attention.
Then a seamless transition to a locked tripod shot for the deep dive.

Two cameras.
One smooth shift.
Zero wasted seconds.

You only get a moment to earn attention.
So make it count.

Be a thought leader.
Share what you know.
And let professionals help you present it in a way that matches your credibility.

Not every video is for marketing. Some are for making your business run better.

TruLog noticed a pattern after customers purchased their siding.

The same questions kept coming in.
What happens next? When does it ship? How do I unload it? What should I check when it arrives?

Instead of answering those questions over and over by phone or sending long emails people would not read, we turned the process into a video.

Now, the moment someone places an order, they receive a clear walkthrough of exactly what to expect.
One video replaces dozens of repeated conversations.

It sets expectations.
It reduces confusion.
And it makes the customer feel taken care of before they ever pick up the phone.

This kind of content works long after it is filmed.
Straightforward.
Useful.
And built to support the business, not just look good.

This is what happens when video fills a real gap instead of just adding noise.
If your customers keep asking the same questions, this might be the kind of video your business needs.

Marketing is hard.

Explaining what makes your brand different can be challenging when customers are flooded with choices.
But the worst move is doing nothing.

The most important step is simply making a decision and committing to it.
Yes, I am biased toward video. But no strategy works without a plan, a budget, research, and consistency. Jumping in without direction rarely leads to real results.

The brands that win are the ones that stick with it, work through the kinks, and stay focused on their goals.

That is why I love working with people who take the leap, stay consistent, and trust the process. Watching that growth happen never gets old.

Heavy machinery + lightweight gear = one epic build story.

For this project, we are documenting the full build of a new facility, from breaking ground to full operation. That means months of returning for progress updates, flying drones, filming on the ground, and wearing the hardhat while the real work happens around us.

There is something special about capturing the very beginning of a build. Seeing a site go from raw land to a functional space, literally from the ground up, never gets old.

This one started so early that I was pulling cactus needles out of my shoes after running across the field to catch earth movers leveling the lot. Totally worth it.
Stoked to see how this project comes together.

At Graceflix, we work with a wide range of companies to tell their stories at every stage of the journey.

A producer, videographer, editor, colorist, creative director, marketer, and consultant walk into a bar…

“I’ll take a beer,” she says.

Now I am not particularly a fan of beer. But I did start Graceflix wearing all of those hats for quite a while.

Now I get to work with trusted, talented individuals and say no to projects that are not aligned. We are not an agency. Just a focused group doing really good work.

One of the best parts of entrepreneurship is growing into what you are meant to build.

I did not realize I booked the “athletic room.” Heck, I didn't even know that was an option.

Walked into what looked like a normal hotel setup…
But then you can't miss the full rowing machine sitting in the bedroom.
Not complaining at all, just definitely caught me off guard.

Traveling for client projects means a lot of airports, Lyfts, and hotel rooms. I honestly love being on the road, but this was a first for me.

What is the most unexpected thing you have walked into in a hotel room?

The Blue Paradox at the Griffin Museum of Science and Industry hit harder than I expected.

It explores the impact of plastic pollution and the steps we can take to address it. Eye opening is an understatement.

I already try to be more sustainable in my day to day life, but this exhibit made it clear there is always more we can do. It showed the harsh reality of how our habits affect the planet, while also spotlighting the scientists, activists, and companies who are leading real change.

I want to tell those stories in 2026.

I own a video production company that helps brands communicate their message and drive real results. We often work in the aerospace, architecture, healthcare, and corporate spaces. In 2026, I want to work with organizations that are putting sustainability first and making a measurable impact.

While our team will continue delivering high-quality, strategic video work for our core industries, I am making it a personal goal this year to dedicate my time and company resources to a sustainability-forward project, even if I do not yet know what that will look like.

Whether this turns into a full series, individual projects, or even volunteer collaborations, I am ready to support companies that care about the future of our planet.

If your organization is working toward a more sustainable future, I would love to connect and explore how we can share your story.

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